Stern + Associates

MAY 6, 2024

From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform. Digital marketing is instrumental in sharing a brand’s story by finding creative solutions to drive brand awareness and lead generation—with an exact mix determined by the client’s goals.

Strategy 62

Strategy Marketing SEO B2B 62

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! What do you guys think? Is there is a link?

Tools 136

Tools Publicity Measurement SEO 136

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. There are many more creative approaches to achieving a positive image.

Video 109

Video Marketing SEO Social Media 109

5W PR

JULY 18, 2023

Social media Food and beverage social media tools are an excellent channel for connecting with a target audience. Use visually captivating imagery and videos across the brand’s website and social media platforms. Experiment with creative and engaging content formats.

Brand 78

Brand Branding Engineering Analytics 78

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

Prohibition

AUGUST 1, 2023

In our latest podcast episode of Socially Unacceptable, we sat down with Andrew Bruce Smith, a pioneer at the intersection of AI, digital communication, and marketing, to explore how marketers can use AI to its full potential. Unsure of the right AI tool to be using? Or in Chris’ words ‘Which AI would you date?’

Marketing 62

Marketing Ethics Retail Tools 62

Prohibition

AUGUST 1, 2023

In our latest podcast episode of Socially Unacceptable, we sat down with Andrew Bruce Smith, a pioneer at the intersection of AI, digital communication, and marketing, to explore how marketers can use AI to its full potential. Unsure of the right AI tool to be using? Or in Chris’ words ‘Which AI would you date?’

Marketing 62

Marketing Ethics Tools Creativity 62

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

Business Wire

JUNE 28, 2017

We hop from one site to an app, and from one social media platform to the next. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. The smartphone is our connection to the world.

Mobile 152

Mobile SEO Web Training 152

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. Enhance your Social Ads Performance. digital marketing, social ads, internet traffic, pr strategy, social media platform. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. The Old “New Media” and Marketing Tools with Novel Twists [UML]. Brands like Warner Bros.

Tools 68

Tools Marketing Advertising Advertising 68

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. The most underutilized tool in a manager’s toolkit is a compliment. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks.

Survey 100

Survey Trends Marketing Creativity 100

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Be Creative. Don’t forget that engagement can also be measured. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

PeakMetrics Insights

MARCH 13, 2019

Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. This tool brings a ton of data together to give organizations a clear and concise look into the lives of their target audience. Google Analytics.

Nonprofit 40

Nonprofit Tools Strategy Google 40

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. ” Earned media doesn’t work as consistently as email marketing or paid media. They drive SEO ranking and educate prospects, thus pushing them down the funnel. PR and social media have a role here, too.

Storytelling 233

Storytelling Education Software LinkedIn 233

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. SEO Value: They often have SEO value, meaning they are topics that people are searching for. Keyword Research Utilize SEO tools to conduct keyword research to find what topics related to your industry are being searched for.

How To 52

How To SEO Content Marketing Engineering 52

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. You can start with a site like HARO , which sends out several earned media opportunities each day. You can start with a site like HARO , which sends out several earned media opportunities each day.

How To 279

How To Media Pitching Creativity 279

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. The trust and loyalty that social media influencers establish with their audiences are among their most valuable assets.

Marketing 80

Marketing SEO Advertising Advertising 80

Contently - Strategy

NOVEMBER 12, 2019

A Marketer’s Guide to Decoding Social Media Algorithms in 2019 | Buffer. Having an online social media presence is very important for any company online. Buffer, which offers clients social media management tool, also has a weekly podcast about all your social needs.

Content Marketing 111

Content Marketing Marketing SEO Video 111

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. PR: Personality and Reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. The second way (and the simpler method) is to use special tools with lists and filters that help you pick a handful of YouTubers according to the criteria you enter. BuzzSumo is an excellent resource for finding all social stats on each influencer.

YouTube 116

YouTube Brand Branding Video 116

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. Social Media Dashboard. SEO Overview.

Report 81

Report Data SEO Analytics 81

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. With the changing media landscape, the ability to earn coverage requires that much more creativity!

Agency 79

Agency Marketing Media SEO 79

Cision

SEPTEMBER 16, 2015

A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement. Press releases can be a great tool, combined with social media, email, blogging and other digital marketing endeavors, and can even be enhanced by those other tools.

SEO 120

SEO Web Writing Tools 120

5W PR

NOVEMBER 27, 2018

This time of year, everyone is sending out holiday messages and posting memes on social media with holiday wishes. Be creative, but don’t go so far out of the box that you offend or alienate. Discover and Utilize Free Social Media Tools. Social media puts your business on par with the corporate giants.

Brand 107

Brand Branding Engineering SEO 107

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Use this tool to take any PDF and make it editable in powerpoint. Free tool: visualise multi-channel reports in Google Analytics. PR pros don’t need to know about SEO.

eBook 120

eBook Google Tools Analytics 120

Burrelles Fresh Ideas

AUGUST 8, 2023

Marketers and communicators who recognize the importance of content in the age of AI can adapt and leverage AI tools to their advantage. Armed with AI-powered tools, you can develop compelling content strategies that align with customer expectations, enhance user experience, and foster brand loyalty.

Communications 52

Communications Marketing Analytics Resources 52

Cision

NOVEMBER 12, 2015

Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool. Do You Have the Right Tools? You can also choose from several video-making tools like Camtasia , Magisto , Videoshop and Distill. . Right Space for Hosting.

Video 120

Video Strategy Marketing YouTube 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Social Media. Influencer Marketing .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Presspage

AUGUST 20, 2019

Earned media is exposure won through media relations : news coverage on- and offline, op-eds, blogs, podcasts, and media discussion of your brand. But there are obviously other tools in your PR kit, each with its own role to play in helping you get earned media coverage. Approaching your media mix.

Media 74

Media SEO Resources YouTube 74

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 89

Social Media Media Facebook Twitter 89

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. Social Media Dashboard. SEO Overview.

Report 52

Report Data SEO Analytics 52

Stephen Waddington

FEBRUARY 2, 2019

Tool: Twitter fake followers audit SparkToro is a social media tool startup by Moz founder Rand Fishkin. It’ll take place in London on 16 May and includes sessions on audio marketing, brand communications, Instagram creativity, SEO for PR, artificial intelligence and paid social media.

Instagram 60

Instagram Policies Twitter Mobile 60

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? A social media post selling wrapping paper, highlighting how cheap it is, and the variety of colours it comes in. It’s the first one isn’t it?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97