5 examples of clever, creative COVID-19 pivots

PR Daily

Brookfield Properties, one of the world’s largest real estate managers, owns malls across the United States. The post 5 examples of clever, creative COVID-19 pivots appeared first on PR Daily. The pandemic is forcing businesses to adapt or wither away.

How Re/Max pivoted for Pride Month during the pandemic

PR Daily

Kayla Roofe, senior social media manager for the organization, was able to bring in real estate agents who identify as LGBTQ to share their stories and what “home” means to them. Real estate is a people business,” Roofe says. “I’m

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30 jobs in the PR and marketing world

PR Daily

Employees want to work at an organization that promotes creativity and originality and fosters professional growth. 8z Real Estate. Berkshire Hathaway HomeServices Ambassador Real Estate. Creative content coordinator—University of South Carolina (South Carolina). Workplace culture is about more than flashy amenities. Entrepreneur , with Energage , released the third annual “ Top Company Cultures List ,” which features U.S.

Addressing media inquiries when an employee has coronavirus

PR Daily

Many clients are seeking guidance on ways to survive, so consider writing advisory pieces or hosting a webinar that offers actionable and creative ideas. Many of timeless pieces of PR wisdom still apply, but the emphasis and application might change in these extraordinary circumstances.

5 Tips for Getting Into Live Streaming

Cision

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . At a recent real estate conference, a luxury realtor shared with me that over 2,000 people had tuned into her first live tour of a South Florida home. Images: Giorgio Minguzzi , gdsteam ( Creative Commons ). The ability to transmit and receive live video over the Internet is not a new concept.

Teams, Yammer and more offer tools to build remote culture

PR Daily

Lisa Paradas, communications director with Honeywell, shared that her team has tried to get creative with offering unique video backgrounds that employees can use—even offering a contest where employees can win a special background that they can display in their video meetings.

Tools 101

3 ‘boring’ brands that have made a social media splash

PR Daily

Someone will point out that the highlighted case studies and creative social media ploys are all well and good for the Red Bulls and Nikes of the world. Corporate real estate: not exactly what comes to mind when you think of super-engaging social media content, the sort that garners 18,000 “likes” per post, right?

How to Beat the Competition by ‘Spying’ on Social Media

Cision

Jeff Bullas highlights how the real estate services company Movoto looked outside of their industry — at Upworthy — for ideas to revamp their content marketing strategy. Images: steve p2008 , John Goode ( Creative Commons ). Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates.

3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. No longer are they the afterthought once all the campaign creative has been done, Digital PR is now the spearhead.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. No longer are they the afterthought once all the campaign creative has been done, Digital PR is now the spearhead.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. No longer are they the afterthought once all the campaign creative has been done, Digital PR is now the spearhead.

Communicators reveal work perk preferences and employer attributes

PR Daily

Many organizations offer more creative benefits. Either way, they could be missing an opportunity to boost productivity and morale, all while reducing office space and real estate costs.

For Father’s Day, brand managers are spotlighting dads

PR Daily

State Your Opinion recognizes the strongest, wildest, most creative opinions,” the campaign states. Century 21 Real Estate’s #GiveDadNothing campaign aims to give dads what they claim they want each year when their kids ask about a possible a gift— nothing at all. The real estate group doesn’t want its customers to give their dads literally nothing on Father’s Day. What other creative Father’s Day marketing campaigns have you seen, PR Daily readers?

A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. Westchester Magazine has a small, tight and busy core staff and a cadre of equally busy freelancers covering everything from restaurants and shopping to arts and entertainment and real estate. “These are real opportunities to get to know magazine staffers in a non-pitch environment and talk about other topics.”

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How women leaders are set to soar in a post-pandemic world

PR Daily

I was one of the first few women hired in the management ranks to start the marketing department,” says Ann Cameron, director of creative services for Con Edison. So, how can we push for real change?

How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

Get Creative With WHO You Pitch. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. Expanding the publications and websites that you pitch help you and your client while exploring a different side of creativity. Put on that creative storyteller hat and let ‘er rip. (Photo Credit: Deposit Photos, Canva).

When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. Say that interview is for a story on luxury home builders for a local real estate publication – can you contact another builder and offer it to them? If it’s a real estate publication, using that same example, does it have to be a home builder?

8 keys to regaining control of your workday

PR Daily

I work with many clients to audit their calendars, and it’s not uncommon for us to reclaim 20% or more of that precious real estate. For your firm, the things you decide not to do will free up time, resources and capital for the real priorities. Be flexible and creative in the process. Busy tasks and incessant outside requests will sap your time, energy and cheerful disposition. Try these approaches to set and maintain your priorities.

5 writing secrets to bolster your email campaigns

PR Daily

Next, remember real estate for your subject lines is very limited. Cut through the clutterwith creative corporate writing.]. There’s one simple way to get more attendees to your webinars, eyeballs on your content, and wallets ready to buy: killer email marketing. Your email list is only worth the engagement you get. No matter how big your list is no one sees your content if no one opens your emails. Writing great subject lines is the first step to eliciting clicks and opens.

30 jobs in the PR and marketing world

PR Daily

See what else we have in our weekly professional pickings: Senior account manager – real estate PR—Lynn Hazan & Associates (Illinois). Creative marketing intern—Booz Allen Hamilton (Virginia). “Choose a job you love, and you will never have to work a day in your life,” as the saying goes. Unfortunately, for many, this is a pipe dream. Many factors go into achieving a happy, healthy and fruitful career.

The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. As one journalist cynically put it , WeWork is “a real estate business trying to look like a tech startup.” The first half of 2018 has seen some remarkable corporate PR maneuvers. Some of the moves are arguable, but all were bold, even risky. Some brands spoke out in response to crises, while others may have created crises by speaking out.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. And finding new communications methods for creative development, influencer outreach and integrated communications requires broader skills – like research and analytics, digital design and production, and risk management, which has matured into a critical communications function linked closely to legal strategy.

30 jobs in the PR and marketing world

PR Daily

The axiom is often spouted by real estate agents, but it should be at top of mind for those seeking new careers, too. The right candidate will be able to flex their creative muscles, have superb media relations skills and know how to analyze market data, among other responsibilities. Which cities boast the best opportunities for job seekers? Find out, and then check out our roundup of current job openings. It’s all about location, location, location.

Super Original Thinking is Required to Topple Facebook

Sword and the Script

Someone like Yahoo, with plenty of online real estate, a penchant for radical , and some social-esque lines of business like Tumblr. Photo credit: Flickr via Creative Commons; CC BY 2.0. Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. It was a radical, if not unpalatable idea, that hit artists could be fabricated rather than discovered.

30 jobs in the PR and marketing world

PR Daily

Moran writes: The headline next to your photo is one of the most valuable pieces of LinkedIn real estate you have. There are ways to showcase your creativity or personality, but remember to keep your LinkedIn photo professional. Is your LinkedIn profile impressing potential employers—or putting them off? Avoid these missteps on the networking site. Plus, check out our roundup of current job openings. Your LinkedIn profile says a lot about you as a professional.

The Changing Workplace: What It Means for Businesses

5W PR

All around the country, office buildings have been transformed into ecosystems that foster creativity and independent thinking due to the availability of single desks or offices. So how can a business that’s already well-established in its real estate create an environment more in line with what employees are beginning to ask for? After all, fostering creativity and collaboration in any work environment is good for business.

4 Keys to Distributing Public Service Announcements

Cision

So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind. The real estate adage “location, location, location” is also relevant to PSA distribution. Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

5 ways you can craft pitches to pique journalists' interest

PR Daily

Let's say you work for a real estate brokerage and want to speak about the demand for office space in a certain market. Crafting a perfect pitch and targeting it to the right reporter require research, creativity and persistence. "What types of stories can you get me in X publication?". Our agency gets that question a lot.

Schwartz Media Strategies’ president: ‘Look how far we’ve come’

PR Daily

Zoom has made it possible to stay connected with our clients, which span a range of industries—from tourism, to residential and commercial real estate, law and professional services, banking and finance—but it’s no substitute for in-person interaction.

Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

“The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. What can be tough, both onscreen and in real life, is persuading others to your way of thinking.

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Behind the Headlines With Anthony Bianco

Cision

I knew that I wanted to be around creative people so I majored in graphic design and minored in fine art. From the upfront research, to communication insights and strategy, to creative execution and the consistent evolution and optimization of a campaign, in today’s world, it’s all important. Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on.

9 expert tips for writing press release headlines

PR Daily

Crafting a good headline can be a real struggle. On the other hand, creative and attention-grabbing headers prove to get longer reads and in turn, more engagement and coverage. Nicole Stenclik is a VP for Evanston, Illinois-based content marketing and PR firm Akrete, which focuses on commercial real estate and financial services. Grabbing a reporter’s attention can all come down to your subject line.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

Cisco’s Recruiter Real Talk Video Series, Cisco (@WeAreCisco). Celebrating Black History in Real Estate, Ashby & Graff Real Estate. DCVB 2018 #DiscovertheUnexpected Digital Campaign, Porter Novelli, one50one and Taylored Creativity on behalf of Discover DeKalb. Congratulations to this year’s honorees. Stay tuned for the winners announcement.

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

Now that we see why social media is important to your personal brand, let's dive into the essential ways that you can use social media for branding and get real, palpable results. Using a free program like Canva opens up a lot of creative potential for your brand.

How communicators can use Alexa’s ‘Flash Briefings’

PR Daily

That could be a drain on your time and creative energy. Some examples are newspapers and journalism, as well as highly regulated industries such as medicine, law, finance and real-estate. As more users turn to their smart speakers for news updates and other content, communicators should try to join the conversation. Here’s how. Flash Briefings is a service offered by Amazon for their Alexa and Echo customers. Is it a play for some of the podcast market?

4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Tours (ex: facility, office, real estate walkthrough). It’s that time of year again. Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes.

9 expert tips for writing press release headlines

PR Daily

Crafting a good headline can be a real struggle. On the other hand, creative and attention-grabbing headers prove to get longer reads and in turn, more engagement and coverage. Nicole Stenclik is an Account Director at Evanston, Illinois-based content marketing and PR firm Akrete, which focuses on commercial real estate and financial services. When writing a press release, even experienced PR pros can get tripped up. Creating a world-class headline can feel impossible.

Why PR pros should focus on audience emotions

PR Daily

Becky Honeyman with SourceCode Communications argues that PR pros only recently uncovered knowledge that marketing and advertising creatives have forever known. Harden Partners in Oakland, California secures top-tier placements in health care, financial services, insurance and real estate space by combining a data-driven and personal approach to journalists. If you figure out the concerns of your target audience, you can develop a campaign with real resonance.”.

Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis? Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry.

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