article thumbnail

PRoust Questionnaire: Helen Slater

PR Conversations

If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. That, and because I can indulge my need for creative expression. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR.

article thumbnail

Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. That is not the case for us, our job is creative, and we must be very fresh and full of ideas at all times. It is like being a painter, it is creative business. Lastly, be creative.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Spy on Your Competition & Steal Their Secrets

Cision

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. The real value in spying and checking out the competitors and innovators is not just to copy or add to industry sameness.

How To 198
article thumbnail

4 Keys to Distributing Public Service Announcements

Cision

So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind. The real estate adage “location, location, location” is also relevant to PSA distribution. You may also develop audio versions for local and national radio.

Publicity 224
article thumbnail

4 Keys to Distributing Public Service Announcements

Beyond PR

So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind. The real estate adage “location, location, location” is also relevant to PSA distribution. You may also develop audio versions for local and national radio.

article thumbnail

How to Spy on Your Competition and Steal Their Secrets

Beyond PR

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. The real value in spying and checking out the competitors and innovators is not just to copy or add to industry sameness.

article thumbnail

What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. Use creative multimedia on social media to show the public how the money from the Duck Derby is used to benefit the children served by YESS. What a Duck Can Do.