NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. NewsWhip NewsWhip is a real-time media monitoring platform that gives users the ability to predict what stories will be important that day based on public interest in an article.

Tools 78

Tools Communications Pinterest Analytics 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Industry or Workplace Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Elevate your Pitch Game. Builds a Strong Brand Presence.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. This has increased the importance of successful brand messages across online websites, publications and so on. Share Tweet Share.

Healthcare 89

Healthcare Radio Sports Video 89

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. A good PR campaign should feature creative content that instantly captures the media’s attention.

Creativity 110

Creativity Data Measurement Product Launch 110

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. Tailoring a creative and strategic campaign to heighten awareness about the client, as well as drive sales, has become part and parcel of the digital economy and the purview of the agency partner. Next Level Thinking.

How To 120

How To Agency Creativity Pitching 120

Konnect Agency

MARCH 15, 2021

As public relations professionals, we sometimes know the sinking feeling of sending out countless pitches and getting no responses. With a witty hook, a captivating story angle, and a solid brand – why the radio silence? Relevant pitches yield more responses, and more responses yield more potential for press placements.

Media 52

Media Pitching Agency Media Relations 52

Sword and the Script

MAY 9, 2017

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. That’s not a creative illustration, that’s the real!

Publicity 86

Publicity Radio Crisis Crisis Communications 86

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. In addition to overseeing our editorial direction and content strategy, I spend a lot of my day working and talking with the people associated with our publications. What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Automotive Media Technology 78

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Bad Pitch Blog

APRIL 24, 2007

One thing’s for sure, the pitch is smart and creative. It was on the radio on my way into work, an e-mail was sent my way reminding me to join the fun and this morning it’s on the front page of The Cincinnati Enquirer Web site. Google will tell us if it works. His approach to making news is one we should model.

Pitching 40

Pitching Comparison Radio YouTube 40

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. A release is useful in aligning a client team on key messages, spokesperson quotes, and the language the public relations professional should use when talking about the announcement with media. 2 Use Seasonal Opportunities to Your Advantage.

Agency 100

Agency Newspapers Interviews Radio 100

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations 1. On the Media If you’re looking for a weekly podcast that does a deep dive into hot button issues while "maintaining the civility and fairness that are hallmarks of public radio," On the Media is your new best friend. We’ve rounded up 31 podcasts that should help you feel a little less overwhelmed as a PR pro.

Pitching 100

Pitching Interviews Trends Journalism 100

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 88 percent value creativity and craft in content creation. 100, 500, maybe 1,000? 2) Drive Earned Media .

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

JULY 2, 2018

I was 17 and working in the Public Information & Protocol Offices! My degree is in mass comm and I went to school for a career in radio. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Image: Jeff Sheldon via Unsplash, Creative Commons CC0.

Measurement 40

Measurement Nonprofit Education Social Media 40

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. He is a leading public relations expert with huge experience, having strong presence in many countries all over the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Aly is a young public relations professional who gives you new hope in the future of politics. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Be creative and visual. Mairin McCabe.

Pitching 89

Pitching Comparison Writing Radio 89

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 67

Publicity Small Business Advertising Advertising 67

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. Your Pitch Team. That’s not all, though. 

Media 120

Media Television Pharmaceuticals Radio 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Radio Guest List – the HARO of audio! Want to hear from producers and hosts of radio broadcasts and podcasts? Technology never sleeps! Tech tools to improve PR performance. Are your images less than striking? Jump on now.

Tools 147

Tools Radio Data Instagram 147

Burrelles Fresh Ideas

JULY 25, 2023

Though there are a lot of important aspects to running any business well, perhaps one of the most critical is public relations. It might seem a little strange to put such a high emphasis on public relations, but its importance cannot be denied. All this information can greatly feed into how public relations works.

Tools 75

Tools System How To Software 75

Communications Conversations

AUGUST 31, 2018

I thought any good publicity is a win but it’s really about pillars of importance and priorities. You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Two things: 1) The pace. 2) The unfamiliar territory.

Media 112

Media Journalism Report Video 112

Stephen Waddington

SEPTEMBER 18, 2020

Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. I caught up with four of the authors this week ahead of publication to ask them about some of the biggest issues facing our profession. Start your own business and pitch for work. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Hustle and pitch. At Movoto, each team member pitched the target audience using email.

How To 198

How To Real Estate Web Case Study 198

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If you find the compelling human story in what you’re pitching, you’ll be successful.

Enterprise 227

Enterprise Agency Radio Fashion 227

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach. DO Get Creative. They receive literally hundreds of pitches a day so it’s a lot harder to grab their attention.”.

Strategy 40

Strategy Media Radio How To 40

PRSay

APRIL 19, 2016

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. Commercial radio + Instagram – Commercial radio loves this social network. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

PR 20/20

FEBRUARY 6, 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? He’s specialized in customer relationship management, marketing automation and sales support systems, and his work has been cited in some of the world’s most prominent publications. It’s the golden age of podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Beyond PR

AUGUST 23, 2016

And if you’re a lifestyle/news editor, you’re looking to fill your program or publication with timely and relevant content that will keep consumers coming back. In addition to pitching TV and radio producers, adding blogs and websites to your SMT schedule is a great idea and an effective way to hyper-target your target audience.

Marketing 40

Marketing Media Radio Local 40

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets.

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Hustle and pitch. At Movoto, each team member pitched the target audience using email.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. Maccabee Public Relations.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115