Mindful Marketing

NOVEMBER 18, 2023

In a recent LinkedIn article , James Lusk highlighted several of the tools. The ones that seem best suited for positive personal branding are: Grammarly – to improve one’s writing mechanics. But users shouldn't use it to write substantial content then claim authorship.

Brand 99

Brand Branding Ethics Tools 99

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

Cision

JUNE 21, 2016

LinkedIn is a great platform for housing your resume and publishing content that showcases your expertise. Consider a brief introductory video of yourself to post on LinkedIn and to send to potential employers along with your resume. Ensure that you have proper mediums in place to communicate your story. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Waxing UnLyrical

OCTOBER 17, 2012

Video is a wonderful tool for telling a compelling story. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work.

Video 88

Video Interviews Resources Creativity 88

NewsWhip

APRIL 27, 2023

The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Now that you have your topic and keywords, it’s time to write your headline. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing.

SEO 174

SEO Engineering Google Writing 174

Beyond PR

JUNE 15, 2016

2016 has been heralded by many marketing experts as the Year of Video, and it’s no wonder as video not only creates an engaging, personal experience, it also converts customers. According to think with Google , 40% of customers visited a store or website as a result of seeing branded video on their smartphones.

Video 40

Video Creativity Resources LinkedIn 40

PRSay

MAY 21, 2019

Each month, the editors of Strategies & Tactics post a question on PRSA’s LinkedIn account , and share an array of the responses in our What’s Trending section. . Continue to hone your writing skills by writing, writing, writing, writing, etc. Write with creativity and clarity.

Writing 153

Writing Meeting Conference Local 153

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. You can connect with her on Twitter , Instagram , Facebook , and LinkedIn.

Tools 150

Tools Agency Instagram Groups 150

Contently - Strategy

NOVEMBER 12, 2019

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. The Ultimate Guide to Video Marketing | HubSpot.

Content Marketing 111

Content Marketing Marketing SEO Video 111

OnePitch

JANUARY 10, 2023

Learn more from him about technology, investing, and Silicon Valley through his Twitter and LinkedIn. So, it’s not really about trying to write a clever like subject line or like a clever pitch note. “I If you’re going to write a long letter, no one’s going to read it.”. BB: Video or phone interview?

Pitching 79

Pitching Financial Video Product Launch 79

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

Writing 198

Writing Communications Marketing B2B 198

Critical Mention

APRIL 9, 2020

This is the time to get creative and produce a wide range of online content. Videos are an excellent way to show support in your community via blog posts and videos on your site. Videos are an excellent way to show support in your community via blog posts and videos on your site. Increased Visibility to Customers.

Healthcare 89

Healthcare Radio Sports Video 89

The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. Connect on LinkedIn.

B2C 157

B2C Study Exercises Sports 157

PRSay

MAY 24, 2019

Even if you don’t sell or promote a product or service that includes a location, you can still promote your business in creative ways. Follow the Ohio Restaurant Association’s social media channels on Instagram, Facebook, Twitter and LinkedIn to find out how we accomplish this. Your online platforms can become your destination.

Tourism 111

Tourism Travel Social Media Instagram 111

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

B2B 120

B2B B2C Facebook Storytelling 120

Critical Mention

SEPTEMBER 9, 2018

Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Beyond PR

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Now that you have your topic and keywords, it’s time to write your headline. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing.

SEO 75

SEO Engineering Google Writing 75

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Image: 10ch ( Creative Commons ). Content Marketing Budget .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Critical Mention

OCTOBER 18, 2019

Craft Creative Social Posts. A great way to attract audiences is by creating social media videos. Viewers more likely to remember your posts and ads if there are visually appealing photos or videos included. . Your organization should write social media posts that link back to your site, blog, landing pages, and more.

SEO 80

SEO Social Media Strategy Media 80

OnePitch

DECEMBER 13, 2022

View the links to follow Kimeko McCoy on Twitter and LinkedIn. Kimeko, you came prepared on our little video interview with your whole sheet of notes on pitch tips. How She Writes Stories. [00:08:23] You also mentioned when we were doing the little video vignettes like profiles. What was happening then?” So that is good.

Pitching 52

Pitching System Video Television 52

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?"

Leadership 59

Leadership Social Media Creativity Ethics 59

PR Job Coach

APRIL 23, 2010

If you are in the business of PR, marketing, creative processes, etc., The Taproot Foundation [link] is one such organization that cherishes your writing skills, account and project management abilities, marketing savvy, IT wizardry and other talents. If you like it, use it as your Linkedin description.

Creativity 112

Creativity LinkedIn Engineering Web 112

Cision

NOVEMBER 9, 2015

For example, on a LinkedIn post: or Tumblr: For most things described, WordPress has handy buttons you can use to achieved the desired structure. One more creative way to create structure in your post is to change fonts. Images: Nikolay Bachiyski , mkhmarketing ( Creative Commons ). or extraordinarily small). Conclusion.

How To 120

How To Engineering Creativity SEO 120

PR 20/20

JANUARY 15, 2019

Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Chief Marketer: Video Marketing.

Trends 57

Trends Marketing Software Video 57

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. A comment by Marc C. When in Doubt, Make Applesauce!:

Meeting 98

Meeting Ethics Storytelling Publicity 98

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C6 (Collaboration) Case Study: How to Grow Your LinkedIn Group Beyond 50k+ Members [Case Study].

Case Study 40

Case Study Study Training Small Business 40

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. At the same time, I’m fortunate to work on W magazine, because it means that what I’m pitching are provocative stories—often with a predictive look at fashion, film and art—along with addictive videos and bold imagery. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” A video demonstration of the tool says PR pros can enter up to 10 key messages, an optional quote and select options for tone and length.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

MAY 23, 2019

Make it interesting and fun, and use your best content writing strategies to keep them engaged. Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. Write them REAL thank you notes. Write/produce a video about a volunteer or group of volunteers in a newsletter or in social media.

Communications 59

Communications Nonprofit Training Community 59

Beyond PR

AUGUST 31, 2016

Social Video: How Companies are Succeeding with Videos on Facebook. Facebook experiences an average of 8 billion video views each day. From video uploads to Facebook Live, social video offers content marketers an excellent opportunity to boost their brand’s organic reach and social engagement.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

MARCH 26, 2020

Jeff Coyle, co-founder of MarketMuse, sums it up like this: Source: LinkedIn. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Values matter. Honesty, transparency, and integrity are even more essential right now.

Crisis 92

Crisis Marketing Healthcare Resources 92

Communications Conversations

FEBRUARY 29, 2016

While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). That means learning how to use Power Editor, LinkedIn’s ad platform and Twitter ad products. All of it.

Instagram 60

Instagram Analytics Mobile Employee 60

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. Are you able to provide the resources they need (background information, expert quotes, photos, video, etc.) She believes the key to successful content is balancing creativity, analytics and commonsense. at a moment’s notice?

Media 77

Media Pitching Resources Media Relations 77

Frederik Vincx

JULY 24, 2016

The theory is that people need time to be creative or work on bigger projects, or even to simply have thinking time. This approach doesn’t allow us time to achieve big tasks and can hugely disrupt our creative mindset. We tend to be more creative and have more willpower earlier in the day. Writing the first draft?

Meeting 60

Meeting Creativity Software Google 60