How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. You'll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use LinkedIn for Your Personal Brand? When it comes to brand awareness and promotion, no other social media network can hold a candle to LinkedIn. LinkedIn boasts over 575 million users , with over 260 million active monthly users. 79% of marketers see LinkedIn as a very good source of leads.

How PR pros can break out of a creative rut

PR Daily

If you don’t keep an eye on what the latest approaches are, you risk lacking creativity. Every best practice promises to be the best,” writes marketer, speaker and author Jay Acunzo in his @Medium piece. Follow her on Twitter @PRisUs or connect with her on LinkedIn. The post How PR pros can break out of a creative rut appeared first on PR Daily. PR Writing & Editing creativity


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Tips for writing long-form posts on LinkedIn

PR Daily

With the recent addition of LinkedIn long-form publishing, all LinkedIn users will soon have the potential to reach thousands, if not millions, of viewers. Though some LinkedIn users previously applied for and gained publishing capabilities, in the coming months all users will be granted access to long-form publishing. The intention of LinkedIn is to help users expand their professional networks, so posts should be professional. A creative headline helps too.

Write a killer LinkedIn summary in 3 steps

PR Daily

If you must choose one digital profile to perfect, make it your LinkedIn profile. Even if someone starts with a Google search, he or she will likely end up on your LinkedIn profile; it's usually one of the top three results Google displays. A stellar LinkedIn profile isn't just nice to have-it's an essential personal branding tool. Before you write your summary: Know your audience and how you want them to feel after reading your summary.

9 steps to a better LinkedIn profile in 2019

PR Daily

Post a professional headshot, write a snappy headline, include relevant work information and ask for recommendations. As LinkedIn becomes more of a reliable vehicle for finding influencers, prospects, partners and new talent, your LinkedIn profile is more important than ever. You can make your profile photo visible to your contacts, your network or all LinkedIn members— or you can choose “Public.” Write a snappy headline and summary.

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. Have professionals on hand to review resumes or LinkedIn profiles and give attended (free) pointers for improvement or optimization. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. Thinking Creatively about Recruiting Events.

Just Write

Waxing UnLyrical

Image: Jeremy Brooks via Flickr, Creative Commons. So when Kami asked me if I’d write a guest post for her, there was no way I’d say “no.” ” I agonized over what to write, how to write, how much to write, how little to write, how not to write, what not to say… until finally I couldn’t agonize any more and sent it in to Lauren (Vargas), who was helping her edit her blog at the time. Just write.

LinkedIn Best Practices To Grow Your Network

Konnect Agency

People always talk about Instagram and Twitter but we believe that your LinkedIn presence is similarly, if not more, important. LinkedIn distinguishes itself from other social media platforms in that it is more professional. You can treat your LinkedIn profile as a virtual CV of sorts.

8 activities to jump-start your creativity

PR Daily

Instead, we can work on other tasks related to our assignment, but not the writing itself. Would we have more success when we returned to the writing later on? Working on a crossword puzzle, playing a writing-prompt game or even playing Cards Against Humanity can help spark your creativity. Choose someone who doesn’t know anything about your topic and tell them what you’re writing about. RELATED: Learn great writing from great writers.

4 under-the-radar tips for finding a job on LinkedIn during COVID-19

Communications Conversations

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. I’m sad to report that most people aren’t regular LinkedIn users. So, when these people start using LinkedIn, there’s going to be a bit of a steep learning curve. We’re all about to see this first-hand on LinkedIn in the coming months.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Lots of resources are out there to guide us on our creative journeys.

LinkedIn e-book offers PR and marketing tips

PR Daily

Integrating organic (nonpaid) and paid strategies may be the key to more effective PR and marketing on LinkedIn. That’s the main message in LinkedIn’s new e-book “ The Secret Sauce ,” which contains best practices for improving PR, marketing and advertising on the professional network. More marketers may begin to prefer LinkedIn due to Facebook’s algorithm changes , which severely constrain organic reach of brands, some observers predict. LinkedIn is owned by Microsoft.

Keys to writing the best headline ever

PR Daily

As chief honcho of its cultishly popular AdFreak blog, Which covers all things digital advertising and creative. Griner’s topic, “How to Write Content Without Selling Your Soul,” was a bit misleading, but not in a bad way. We all suck at writing headlines. Most importantly, Griner asked, “Would I click on the headline if I didn’t write it?”. RELATED: Join us at the LinkedIn Headquarters on July 30-31 for our Content Marketing and Brand Journalism Summit. ].

6 ways to practice better writing

PR Daily

Although I’ve been writing and editing professionally for more than 15 years, refining my abilities is something I still struggle with. Despite my dedication to the craft of writing, I’ll have moments when I stare at a blank screen, unable to call up the right words. Writing is a process of practicing, honing and perfecting. Play writing games. The goal is to combine all four elements into one story, and the person with the most creative story wins.

13 rules to sharpen your PR writing

PR Daily

When a PR pro writes, it usually is a marketing activity—and that writing must be sharp, clear and focused. PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing. Here are 13 rules to follow to hone your writing skills and final product: 1. Write: The city council passed the law last night. People trust your writing more when you do this and it adds power to what you say.

7 steps to accelerating your writing

PR Daily

Ask a bunch of journalists or professional writers how many words they can produce in an hour, and you'll get a dog pile of half-answers and creative guesses. Most of them observed that editing or revising takes much more time than writing—a sentiment I echo heartily. A third said: "I—or anyone—can write crap as fast as I can type…" (I don't think she realizes how many people struggle with producing a crappy first draft, for all the reasons I outline here.).

Why Spanx’s Sara Blakely might be the best CEO on LinkedIn

Communications Conversations

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. For example, Sara routinely participates in a huge LinkedIn hash tag trend: #MotivationMondays. So, Sara Blakely is the best CEO on LinkedIn. She writes like a human being–not a robotic corporate executive.

Rethinking Ogilvy's 10 tips to writing

PR Daily

So it was with David Ogilvy’s advice on writing that recently made the rounds on LinkedIn. Ogilvy penned these 10 tips for writing on Sept. Read the Roman-Raphaelson book on writing. The actual title of the book is “ Writing that Works.” And: “To get action from busy people, your writing must cut to the heart of the matter. I also found shards of wisdom such as this one on the value of reading: “Most people who write well read a lot.

LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping

PR Daily

Good morning, PR pros: Measurement can greatly help communicators looking to prove ROI—and LinkedIn is offering its marketing partners more data and insights on targeted audiences and industries. In a blog post , the LinkedIn wrote: By understanding the makeup/behaviors of your audience, the context of your industry, and the most recommendable practices for LinkedIn advertising, you’ll be poised to make smart decisions geared toward sustainable growth.

Creative holiday gift ideas for the PR pro in your life

PR Daily

Here are some creative alternatives to the usual fare: “How about clients that give us three weeks to write a press release and approve it in five hours -- rather than the other way around? And finally, if Santa and his elves feel particularly creative, I would love Christmas ornaments made from wood carvings of my favorite brand logos!”. LinkedIn. For many, the holidays are a time for to give and receive presents.

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting.

How to sleep better and enhance your writing

PR Daily

Sleep isn’t just about being a functioning human being; it also has a lot to do with writing. That’s because sleep affects executive function : the area of the brain responsible for creative thinking, decision-making, memory and reaction time. The first factor is crucial for writing, the latter three for editing. Writing coaches often recommend that people get up early to write before their regular day begins. Free guide: 10 ways to improve your writing today.

How to Write a News Release in the Modern Age of Journalism

B2B PR Sense

Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. They constantly fight to stay on top of new technology, changes to social media, and new editorial techniques, as well as their own creativity -- not to mention the news. That makes it more incumbent than ever for PR professionals to write press releases that are screechingly accurate. Get creative with your press release.

LinkedIn Social Selling Training & Digital Marketing Workshop Debuts


On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Writing tips to help you make the most of the only thing people really read. Facebook for Business: Creative approaches to Facebook postings and advertising for results.

Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

If your content is to be viable in the longer term you want your creative work to be found whether it be delivered via voice on a Google Home device, on an Apple Watch or on a starship view screen. Have you ever had to write something that you just knew had been written before … but no one could put his or her hands on it in time for you to use it? Kathy’s company and website are currently in start-up mode but you can connect with her via Twitter @kvaske or LinkedIn.

Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Ketchum is a global communications consultancy that has no boundaries in creatively finding solutions that are best for its clients across various industries. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. Do you know a professional that demands more versatile writing chops?

5 Social Media Hacks You Need to Know


Facebook, LinkedIn and Google+ have been image friendly for a while, but now even Twitter’s getting in on it. Post Content on LinkedIn. It’s not well-publicized, but LinkedIn now has a feature that allows you to publish your blog content there, which has the potential to be viewed by its millions of members. You can link back to your site, write content around the types of products or services that you offer, and engage with people who comment on it.

7 creative ways to promote your company’s corporate volunteer efforts

Communications Conversations

6: Could you identify your star volunteers—and help them tell their volunteerism stories via LinkedIn? With so few employees using LinkedIn Publishing as a storytelling tool, couldn’t companies hand-pick star volunteers, and provide a bit of coaching and assistance in helping them tell their volunteer stories there? 7: Could you identify one key executive with a passion for volunteering and help him/her tell their volunteerism story via LinkedIn?

20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Public Relations Content Marketing Corporate Communications Crisis Management Facebook Influencer Marketing Instagram LinkedIn Marketing Media Relations Tips Twitter YouTube

13 Ways Our PR Agency's Blog Blew It -- And What Kuno Creative Did To Fix It


We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. It’s the same methodology that Facebook and LinkedIn use in their ads. ” Writing only about your own company’s product and services. ”. On the old blog, all of your social media links for Twitter, LinkedIn, Facebook, were at the top, next to the search bar. Image Sources: Nike , Kuno Creative.

29 Ways to Stay Creative [Infographic]

Solo PR Pro

LinkedIn. Free ebook: “Get It in Writing!”. The post 29 Ways to Stay Creative [Infographic] appeared first on Solo PR Pro. I don’t know about you, but I always have a harder time getting going in the winter. Gray skies and heavy clothes can make me feel lethargic and uninspired.

7 Ways PR and Marketing Go Hand In Hand

Critical Mention

A pitch must be exciting and innovative, and involving a marketing team can bring additional creativity to a PR pro’s physical or digital presentation. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Marketing Content Marketing Corporate Communications Earned Media Facebook Instagram LinkedIn Media Relations Twitter YouTube

eBook 73

Impact of Online News for Today’s Businesses

Critical Mention

This is the time to get creative and produce a wide range of online content. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Online News Corporate Communications Earned Media Facebook Instagram LinkedIn Online Online News Monitoring Twitter YouTube

How the pandemic has revealed a need for new comms skills

PR Daily

An informal poll on her LinkedIn profile asked her colleagues to weigh in on the top skill for a PR pro to have. In Ragan’s Future Role of the PR Pro report, storytelling led the way as a crucial skill: Garrett makes the case for a tried-and-true skill for the PR set: writing.

Good Social Media Strategies to Improve SEO

Critical Mention

Craft Creative Social Posts. Your organization should write social media posts that link back to your site, blog, landing pages, and more. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Social Media Content Marketing Corporate Communications Earned Media Facebook Influencer Marketing Instagram LinkedIn Online SEO Twitter YouTube

SEO 81

Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

There are endless ways to get creative and interact with your specified audience. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Marketing Content Marketing Corporate Communications Earned Media Facebook Instagram LinkedIn Media Relations Twitter YouTubeThe new year is approaching, and that means it’s time to start prepping for the changes to come.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Over the last decade, PR pros became enamored with words like omnichannel, PR-led creative and disruptive marketing. Any creative will tell you it’s not hard to come up with a good idea. You can connect with him at , on LinkedIn or on Twitter. .

4 Ways to “Automate” Good Design with Canva

Shift Communications

You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. If you have no images at all, get creative. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Think of these images as more similar to in-depth types of writing. Know how to write a killer pitch or press release?

How To Write A Pitch For Digital PR In 2021: A Complete Guide


There is no excuse for getting a journalist’s name wrong and taking a few extra minutes to double-check it, against their email address, author bio, LinkedIn or Twitter profile, is essential. . So when writing your pitches, avoid including too much fluff or making them dig for the main story.