Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 26% said “better and cheaper video production technology;”.

Survey 104

Survey Report Media B2B 104

Prohibition

DECEMBER 3, 2019

To raise awareness of the poo pub amongst a local audience and drive visits to the pub, we captured a 30 second social video on the day of the launch, summing up the key messages of the pub and inviting the general public to come and see what it was all about. Regional titles including Leeds Live, Leeds TV and the Yorkshire Evening Post.

Local 62

Local Creativity Video Energy 62

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 75

Meeting Automotive Media Journalism 75

Prohibition

MARCH 11, 2022

Using strong imagery and visual creatives can really do the talking and work wonders for content. International Women’s Day – Imagine campaign. The posters have been displayed throughout London and also across social media and have received an overwhelming response. We were really big fans of this one!

Social Media 71

Social Media B2C Viral Trends 71

Burrelles Fresh Ideas

JUNE 20, 2023

Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table. To truly captivate their audience, they can incorporate eye-catching imagery and videos that showcase vibrant summer colors, refreshing drinks, and delicious seasonal ingredients.

Brand 40

Brand Branding Local Instagram 40

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Please consider the eight habits of a masterful public relations professional I present in the book. I respectfully disagree.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? How do you think media relations has evolved in recent years? I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

JANUARY 21, 2021

It contains large-scale images, video screens and colorfully lit tables. On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models. For Freudenberg, which recently completely a significant digitalization effort, hosting the platform internally made the most sense.

Automotive 71

Automotive Training Travel Meeting 71

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through.

Print 60

Print Media Travel Wireless 60

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. Attribute/drive creative social PR campaigns. Guest post by Jim Delaney.

Big Data 92

Big Data Data Publicity Analytics 92

Sword and the Script

OCTOBER 29, 2019

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Some communicators on Prezly even use this for internal communications. As it is with the newsroom, it’s easy to add rich media – embedded social posts, images, or video – to a pitch. 4) Prezly email integration.

Pitching 64

Pitching Analytics Enterprise System 64

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Scott Public Relations

DECEMBER 13, 2018

A public relations campaign is a mammoth task that is impossible to get perfectly right. It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. In fact, it’s estimated that 80% of content will be videos as soon as 2020.

Healthcare 40

Healthcare Insurance Insurance How To 40

The Resolution Blog

MAY 7, 2019

I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. We’re starting to see the beginnings of automation in understanding content with things like video recognition and text recognition, so we’re there from a basic standpoint. Would you say that’s true?

Technology 120

Technology Analysis Data Tools 120

5W PR

FEBRUARY 5, 2019

Each year, the Cannes Lions Festival of Creativity recognizes some of the best and most impactful PR campaigns that year. The entries tend to run the gamut in public relations, from fun interactions to creative engagement, to artful apologies, and recently recognized campaigns included all of the above. A Golden Flip.

Internal 94

Internal International Creativity Crisis 94

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Internal comms takes center comms stage in hybrid work. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 198

Marketing Content Marketing Data Social Media 198

Maxim Behar

JANUARY 24, 2022

in Global Public Relations Changes at Sofia University. His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control.

Writing 200

Writing Communications Marketing B2B 200

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Types of Tech PR Tech PR is a broad term for the various public relations activities that are used to promote technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. When done right, they can be creative and compelling. Your Spokesperson. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

Presspage

NOVEMBER 10, 2017

Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. The recognition of Miami International Airport was long due even before it responded to the Irma crisis. On November 7, Miami International Airport was named the recipient of the Peggy G.

Internal 0

Internal International Industry Infographics 0

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. How will they deal with the media? Will you hold an external or internal press conference? Will you send out written statements or release video footage? 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Video may be the most trusted content in B2B . A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.”

B2B 124

B2B Marketing Survey Software 124

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. On social media, what creative tactics did the team use to tap the faculty’s expertise?

Publicity 158

Publicity Social Media Report Fashion 158

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

IHOP cleverly started things off by changing out some signage at select locations and flipping the “p” in its social media branding to a “b” without explanation, sparking speculation about what the letter might stand for. But there was a method – and a message – to IHOP’s madness. ABC takes a stand

Fashion 255

Fashion Reputation Social Media Brand 255

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. The senior manager should be involved in regular internal account reviews to ensure that work product conforms to program strategy and that materials and service levels are of high quality. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads.

Analysis 95

Analysis Infographics Internal International 95

ISEBOX

MARCH 18, 2016

The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 4) Repurpose high performing promos as a native ad.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Emily is a dual major studying Public Relations at S.I. Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. Whitman School of Management at Syracuse University. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43