PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? Such campaigns will lift eyebrows, turn heads and drop jaws. Nerves are frayed.

Employee 154

Employee Crisis Reputation Creativity 154

PR for Anyone

JANUARY 3, 2024

Despite most of her career being under male leadership, Stacy felt a strong connection to working with both genders. The basketball analogy beautifully illustrates the harmony needed between structure and creativity in both sports and business. This reinforces the idea that effective communication involves both talking and listening.

Corporate 130

Corporate Sports Creativity Internal 130

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

JUNE 16, 2023

Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. While AI tools can boost efficiency and productivity, they should not be used to deceive or mislead audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Wadds Inc.

JANUARY 5, 2024

supports creative agencies with company direction and differentiated propositions. It’s a trap that creative consultancies can easily fall into. With the majority of our global leadership team being in their first leadership role, the consultation from Sarah at Wadds Inc.

Leadership 52

Leadership Government Policies Ethics 52

Sword and the Script

MAY 14, 2024

CMOs are hiring – and maybe doing it creatively The CMOs that responded to this survey indicate they are hiring too. Indeed, I’ve seen several new job requisitions of interest to communicators: partner communications and internal communications. B2B product companies average a score of 5.1. click image for higher resolution) 2.

Survey 103

Survey B2B Marketing Software 103

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Hundreds of companies attend and present their new products, most of which aren’t yet available except in preview form.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That isn’t true; earned media is generated by hard work, research, and creativity. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. No creative spark . There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

Deirdre Breakenridge

JANUARY 27, 2020

The funds we’d raise would get us out of production and take us into post. Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. Our film came to light at a time when the Pioneers in Skirts topic, to many, was considered a non-issue.

Film 252

Film Marketing Nonprofit Education 252

The Hoffman Agency

FEBRUARY 8, 2024

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. Read on to find out what the experts have to say. Home sweet home? remains to be seen.

B2C 73

B2C B2B Agency Trends 73

Stephen Waddington

OCTOBER 31, 2018

Ladder Talent I am delighted to announce the launch of Ladder Talent , a people consultancy for the creative industries. Ladder Talent is a people consultancy for the creative industries. We’ll create insights around applicants' creativity, organisational skills, team working ability, writing skills, numeracy and much more.

Training 95

Training Creativity Employee Data 95

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. There are times when product managers and content marketers don’t see eye to eye.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Reputation Us

DECEMBER 14, 2022

Highlight your leaders internally before promoting them outside the organization. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. It’s okay to promote your superstars; their successes can inspire other employees.

Reputation 78

Reputation Insurance Insurance Employee 78

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

Can you offer an example of a creative strategy? This insight into their thinking provides a glimpse of how creative they are, which is typically the spark that takes a ho-hum idea to the next level. Look for examples of work that demonstrate a grasp of strategy and thought leadership where relevant. Bonus question.

B2B 159

B2B Agency Creativity Meeting 159

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them.

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. As volunteers, it’s important to challenge the status quo in a productive, helpful way to move the organization forward.

Education 122

Education Technology Policies Leadership 122

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. He then uses vivid examples to demonstrate how to leverage this technology to transform operations, pursue newfound innovation and influence customer behavior.

Technology 96

Technology Ethics Tools Creativity 96

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Internal resources can quickly be tapped. Whitepapers : The heart of content marketing, whitepapers are important for awareness building , product positioning, lead generation and customer support. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization.

Interviews 104

Interviews Publicity Technology Social Media 104

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MARCH 16, 2021

About 65% of respondents come from B2B companies, including both product and services organizations. A client of mine produces an annual survey of creatives and marketers which had a similar finding in this area. It’s a little lower among B2B product companies at 10% – and a little higher among B2B services companies at 16%.

Survey 154

Survey Marketing B2B Comparison 154

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. The post AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays appeared first on wiredPRworks.

Leadership 40

Leadership Survey Enterprise Conference 40

wiredPRworks

APRIL 6, 2022

Listen in as Barbara Rozgonyi , host of Growing Social Now, gets you the strategies, tools, and equipment you need to make top-notch podcasts, recordings, and live event productions sound not just good, but great! About Ted Gregorek. As the CEO of T.

How To 52

How To Engineering System Insurance 52

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

AUGUST 20, 2019

The biggest difference is that at an agency, even as AOR, you are typically focused on one product line or one audience or only a part of their business. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 89

Employee Internal International Training 89

Konnect Agency

MARCH 31, 2020

Show Empathy: Remember that this is an incredibly stressful time for everyone and let that inform the way you shape your communications, both internally and externally. For example, your product may help increase immunity, but that isn’t going to stop consumers from potentially getting COVID-19.

Communications 69

Communications Crisis Communications Crisis Social Media 69

PR 20/20

JUNE 9, 2020

If fact, our team’s AI knowledge permeated all aspects of the business—inspiring us to launch beta products in our suite of Intelligent Automation Solutions. Next, with a firm grasp on current performance, the team developed a Creative Brief. We started with main navigation, and waterfalled all production from there.

Web 60

Web Internal International Storytelling 60

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Waxing UnLyrical

MAY 3, 2018

Inspiring communications focuses people on the real value in your products or services. And that’s a better reason to come to work in the morning than if you can get a few more linear feet off a production line.”. A company makes certain products and/or services. Image: rawpixel.com via Unsplash , Creative Commons CC0.

Communications 68

Communications Healthcare Enterprise Leadership 68

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. This can be in the form of a leadership role in an organization, summer jobs, involvement in groups like PRSSA, etc.

Travel 120

Travel Agriculture Tourism Internal 120

Sword and the Script

SEPTEMBER 4, 2018

This might occur during the development and launch preparation for a new product, the turmoil caused by cost-cutting, or the chaos of a reorganization, and sometimes, in preparation for a financial transaction. For other businesses, this tendency is cultural, and the culture takes its cues from the leadership. and execute them?

Industry 72

Industry Marketing Trade Shows Leadership 72

Sword and the Script

AUGUST 14, 2018

26% said “better and cheaper video production technology;”. a) Press releases typically get more internal scrutiny than any other category of public facing content. The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . Talk to Us

Survey 103

Survey Report Media B2B 103

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills. That passion drives bravery and pays off in bold creative ideas that make a difference.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60