Cision

AUGUST 29, 2015

Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Properly tracking subscribers is similarly time-consuming, but tools like Feedburner and Feedblitz can help provide you with more information on who’s subscribing to your podcast’s RSS feed.

Measurement 120

Measurement Airlines Advertising Advertising 120

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Analytics Data Technology 150

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption.

Google 186

Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. But the best campaigns are fueled by creativity, yet informed by research. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Influencing public opinion: PR can help shape public opinion about an organization or issue by presenting information in a way that is favorable to the organization.

Interviews 99

Interviews Publicity Technology Social Media 99

Konnect Agency

APRIL 24, 2024

Leverage technology to enhance the attendee experience. Whether it’s through interactive displays, virtual reality experiences, or live streaming, technology can help create immersive experiences that captivate attendees and leave a lasting impression.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. CFOs broadly agreed and in many cases feel even more strongly about the importance of providing greater information about brands in financial reporting. You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. How will that be measured? Value comes from more coverage and measurable results. Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Measurement 56

Measurement Storytelling Data Technology 56

OnePitch

OCTOBER 20, 2022

Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. The technology in this story was a design application. What information do you always make sure to include in a pitch?

Media 96

Media Sports Agriculture Pitching 96

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Use them to create a media narrative for your brand and control information spread. The key to successful PR is being newsworthy and creative. Find Creative Angles. Include bits of information that will grab a journalist’s attention.

Creativity 111

Creativity Data Measurement Product Launch 111

Onclusive

MARCH 19, 2019

Tenacious and creative problem solver happy to dive into customer challenges, processes, and platforms to drive results. Passionate about content, data and technology and how it can be leveraged to drive business impact. For more information or to apply for this role please contact jobs@onclusive.com. Qualifications.

Measurement 150

Measurement Engineering Data Content Marketing 150

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. million acquisition of Owler, which collects business information like revenue, competitors and headcount.

Software 78

Software Case Study Technology Tools 78

Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. Staying Creative With Content. So how do you open the door to creativity beyond the world of Facebook? Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 94

Policies Energy Government Crisis 94

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Influence requires relevance.

Fashion 180

Fashion Instagram Measurement YouTube 180

Cision

MAY 9, 2016

Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. Embracing the Information Age. An Abundance of Data.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Inbound PR

JUNE 18, 2020

The book beautifully, seamlessly and comprehensively integrates the inbound approach – which is unquestionably going to be the overarching structure that informs the future of marketing (AI and automation technology, by the way, are much more conducive to an inbound approach than to an outbound one).

Industry 62

Industry Creativity Measurement Course 62

Deirdre Breakenridge

NOVEMBER 11, 2019

It’s an intimate medium that builds trust and authority, offers inclusiveness and provides both information and inspiration. Don’t forget that engagement can also be measured. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Be Creative. Image Credit: Pixabay.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But it has also used technology in an innovative way, to create a survey map of self-reported symptoms people are experiencing during the pandemic. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Burrelles Fresh Ideas

AUGUST 8, 2023

AI-driven technologies are no exception to this transformation. Enhanced Personalization and Targeting AI-powered technologies have unlocked a new level of personalization and targeting capabilities for marketers and communicators alike. However, AI-generated content is still far from replacing human creativity and expertise.

Communications 52

Communications Marketing Analytics Resources 52

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company uses AI to power its media monitoring technology.

Technology 118

Technology System Tools Government 118

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. In most requests for information (RFIs) or request for proposals (RFPs) these days, buyers require a rate card, even if an agency doesn’t actually operate on an hourly basis. Easy-peasy. They all say the same things: We’re full service. Integrated. Responsive.

Agency 108

Agency Automotive Engineering Education 108

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. This wealth of information helps you to create customer personas that are incredibly detailed and accurate. Ask us how Burrelles helps with monitoring, measurement, and analysis!

Social Media 86

Social Media Media Mobile SEO 86

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. The thing about marketing is that to fill your net you have to fish where the fish are.

Marketing 244

Marketing Facebook Social Media Community 244

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. The disruption is never-ending.

Big Data 250

Big Data Data Education Internal 250

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

5W PR

SEPTEMBER 9, 2018

Buzzwords like “ measurable metrics ” and “big data” are everywhere. No doubt, AI technology is making some incredible leaps and allowing PR companies to do a lot of things sooner and better than we have in the past. Creativity Wins the Day. One of the most important ways AI cannot compete with humans is in creative thinking.

Big Data 60

Big Data Data Technology Creativity 60

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Maxim Behar

JANUARY 11, 2024

Because we get up in the morning we go on social media and we are bombarded with information, with news. Host: Very dynamic, lots of information everywhere. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions.

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

JUNE 27, 2015

When your brand improves operations, make sure you inform the public of what you’ve done, especially if the move is a direct result of customer complaints. Data drives PR measurement. Image: Andrew Kuznetsov ( Creative Commons ). Actions speak louder than words. Review metrics. Share revisions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 139

Study Media Relations Media Measurement 139

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. Dan encouraged brands to share the information about competitors with sales teams.

Media 120

Media Social Media Community Measurement 120

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. People search organically for information, knowledge , inspiration, entertainment, etc.

Publicity 52

Publicity Marketing eBook Public Affairs 52