ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Look globally for reactive news. Don’t fear the vertical.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

Stephen Waddington

SEPTEMBER 10, 2020

What’s your take on the industry and what are other agencies doing? Technology, heathcare and areas of corporate development have continued to perform strongly. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. It’s understandable. We live in uncertain times.

Agency 122

Agency Creativity Marketing Government 122

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. ” This presents a challenge to the public relations industry because it leaves us with a proof problem. The Solution.

Analytics 141

Analytics Google Creativity Publicity 141

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Recent episodes have focused on Newfronts , Big Tech , female leadership ,and the art of networking. .

Sports 332

Sports Radio Retail Advertising 332

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. This was not new technology and the name was virtually unknown in the States. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. Never ask an executive if they have anything for us to pitch.

Agency 353

Agency Interviews Pitching Retail 353

PRSay

JUNE 16, 2023

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology.

Technology 146

Technology Crisis Management Social Media Training 146

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. You can also reach out to an industry influencer to create reels in your interest.

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Get your speaker submissions ready!

Conference 173

Conference Leadership Sports Policies 173

PR in High Definition

AUGUST 30, 2023

A narrow view of AI A few months back, I attended a PRCA conference and one keynote address by Paul Spiers , Founder of The New P&L – Principles & Leadership in Business®’ Podcast Series & The New P&L® Institute, really put this into perspective for me. Analytical thinking, creative thinking, curiosity and lifelong learning.

Creativity 62

Creativity Reputation Technology Government 62

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

Ethics 52

Ethics Leadership Training Study 52

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Event producers hustled to pivot to virtual conferences, which forced innovation throughout the entire live events industry. B2Bs and media outlets rely heavily on their own events and industry conferences as full-funnel engines of customer engagement, conversion, and retention. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. 3) Creativity is the Soul of CMO.

Storytelling 60

Storytelling Creativity B2B Film 60

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today.

Technology 95

Technology Ethics Tools Creativity 95

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. While ChatGPT’s artificial intelligence lets it learn from interacting with humans, the technology is only as good as the questions we ask it.

Publicity 182

Publicity Software Education Technology 182

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. If you enjoyed this post, you might also like: Content Marketing: Five Creative Ways to Repurpose Content. Build loyalty. What would you add?

B2B 60

B2B Leadership Customer Service Content Marketing 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

PRSay

MAY 7, 2021

As a Board member, you’ll have the opportunity to lead and set an example of service for others in the industry. As a Board member, you will have an opportunity to influence industry awards, education, professional certifications, learning and development, and more. Invest in the future. It’s an incredibly rewarding experience.

Education 122

Education Technology Policies Leadership 122

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 106

Marketing Newspapers Print Local 106

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 108

Video Marketing SEO Social Media 108

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

Victorious PR

JUNE 23, 2023

As the industry continues to grow and mature, crypto projects face increasing competition, regulatory challenges, and the need to build trust and credibility among potential users and investors. Establishing Trust and Credibility in a Skeptical Market The cryptocurrency industry is no stranger to skepticism and cautious investors.

Leadership 52

Leadership Community Industry Journalism 52

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. AI-driven technologies are no exception to this transformation. Content Creation and Curation As AI technology advances, it is becoming increasingly capable of generating content.

Communications 52

Communications Marketing Analytics Resources 52

PR 20/20

SEPTEMBER 8, 2021

Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. We will be making new investments over the coming months in talent and technology to advance the agency. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Creative Commons CC0. Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Executive Thought Leadership. Yep, hundreds. photos) to name a few.

Trends 120

Trends Leadership Small Business Analytics 120

Stern + Associates

APRIL 26, 2023

In a fast-paced and ever-changing technological landscape, it can be difficult to keep up with the latest trends impacting business around the world. As we move further into the future, the intersection of technology and business will only become more complex.

Technology 62

Technology Engineering Corporate System 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Agencies are usually structured as teams specializing in specific industries, outlets or channels.

Agency 88

Agency Energy Crisis Management Industry 88

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset.

Agency 205

Agency Pitching Internal International 205

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

Meeting 78

Meeting Automotive Media Technology 78