ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection. Post-ChatGPT, our jobs may get easier. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia.

Training 195

Training Media Training Reputation Crisis Communications 195

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. Industry Associations. Book Reviews / Journal Research. Spend some time reviewing the work of industry authors.

Skype 150

Skype Industry Storytelling Interviews 150

Solo PR Pro

DECEMBER 27, 2022

Gayle also won three first place, four second place, and two third place awards for journalism and public relations entries at the San Diego Press Club Journalism Awards. They are incredibly happy to have received this award recognizing the storytelling, science, and technology skills we bring to our clients and the industry.

Print 58

Print Financial Journalism Healthcare 58

The Hoffman Agency

NOVEMBER 28, 2022

I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. I studied journalism and literature and thought nonstop about telling compelling stories that could conjure up emotions and connect people. No longer am I only calling myself a writer.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth. ET, to discuss change and social media. ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message.

Trends 120

Trends Mobile Video Film 120

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. It was a genius idea that revolutionized the staid banking industry. Educate yourself, and educate yourself some more.

Film 149

Film Real Estate Banking Financial 149

Cision

JUNE 21, 2016

During my time at PT, I worked under an industry professional, Hendrika, who I grew to admire so much. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. I really fell in love with how strategy can be supplemented with creativity to share your client’s story.

Social Media 227

Social Media Newspapers Reputation Community 227

Beyond PR

AUGUST 11, 2016

The Wall Street Journal reported last month that 14 percent of U.S. For instance, if there’s a major news story or trend impacting your industry, break down important facts into a series of images overlaid with Snapchat captions offering context. smartphone users over age 35 now are on Snapchat. Create an explainer series.

Storytelling 40

Storytelling Brand Branding Journalism 40

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter.

Wireless 36

Wireless Internal International Software 36

The Hoffman Agency

SEPTEMBER 3, 2020

I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story. A glimpse at my work-from-home setup.

Storytelling 69

Storytelling Internal International Instagram 69

Landis PR

OCTOBER 25, 2021

The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Embrace storytelling. The rise of “good news journalism” presents another opportunity for media outreach. Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. However, I loved the challenge of communicating complex subjects to my classes, working with people and having the chance to get creative.

B2B 36

B2B Tourism Creativity Technology 36

Cision

OCTOBER 16, 2017

Where do you think we’re at as an industry in terms of PR at the moment? So, in industries where they’re starting to think more about the customer experience, I think you’re going to see the occasional perspective of comms moving up under marketing where you have a head of comms that is reporting into a CMO.

Media 202

Media Storytelling Technology Data 202

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Ishmael's Corner

MARCH 22, 2015

As our client campaigns continue to encompass owned media and even paid media, my blog often acts as a laboratory for experimentation, ideally in a way that benefits the entire industry. Given the upheaval in our industry, there’s never been a better time to be in communications. Or write about it.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Image: Got Credit , Claudia Zimmer ( Creative Commons ). If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. GH does have a blog too, but we like to see what industry pros are buzzing about.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. PR predictions for 2022: 10 industry pros weigh in (Muck Rack).

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? It’s really a new challenge for me.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Search Engine Journal. Creativity Unbound. The sites are ranked in order based on their Cision Digital Reach.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

MARCH 1, 2017

smartphone users ages 13 to 24 use Snapchat, The Wall Street Journal reported last month that 14 percent of U.S. Use the medium to unpack an industry issue or break down important facts into a series of images overlaid with Snapchat captions offering context. Use classic storytelling technique with a beginning, middle and end.

Video 120

Video B2B B2C Survey 120

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. We read that you are a strong B2B health writer and storyteller. On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. Learn how to build a brand journalism strategy with our free white paper!

Policies 120

Policies Internal International Public Affairs 120

Doctor Spin

MAY 30, 2023

He regularly used innovative and creative advertising techniques to capture the public’s attention. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Though drawn from a markedly different era and industry, these learnings from P.T. Well, it’s complicated.

Publicity 52

Publicity eBook Ethics Resources 52

PR Conversations

AUGUST 17, 2016

I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. Creativity seems to be more limited to content and tactics rather than research and problem identification.

Publicity 46

Publicity Storytelling Study Journalism 46

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Experiential storytelling. Media and journalism. Tech industry. Brought to you by IMPACT , Digital Sales & Marketing World will differentiate through role- and industry- specific summits.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR Conversations

AUGUST 17, 2016

I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. Creativity seems to be more limited to content and tactics rather than research and problem identification.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. Creativity seems to be more limited to content and tactics rather than research and problem identification.

Publicity 40

Publicity Storytelling Study Journalism 40

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 190

Writing Communications Marketing B2B 190

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. Let’s face it, nobody knows your brand, industry and personas better than you. According to Search Engine Journal, SEO leads have a 14.6 Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?:

Strategy 67

Strategy How To B2C Content Marketing 67