After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? It is also creating opportunities for smart, assertive agencies. agency

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How PR agencies can initiate a culture of DE&I change

PR Daily

The better news is that our industry is in a position to change ourselves and change others. We can’t give expert advice on things we as agencies are not doing. So, agencies, let’s heal ourselves: Move past the numbers. of the industry, while Hispanics make up 6.2%.

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Taking on the PR Agency Haters

Flack's Revenge

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points). If you want my respect as someone who understands PR, please don’t gloat about all the agencies you have hired and fired. Um, Udi, sounds like you need an evolved agency that is more proactive and creative ( hint hint! ).

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There’s No One Path to Agency or Industry Life

Shift Communications

As with many industries these days, people come to agency life from all walks. SHIFT has been around for 12 years now, and we’ve had many folks on staff who’ve successfully transitioned from another area of the industry or from another profession altogether. They prove that it doesn’t matter where you went to school or if you have a PR, marketing or design degree – or even any direct industry experience – to get hired at an agency and be a kick@$$ pro.

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A Guide to Breaking into the PR Industry

Ronn Torossian

The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. According to, “the PR industry is on the rise- a reflection of the growing need for great communications and the growth of social media outlets.” The post A Guide to Breaking into the PR Industry appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Clichés of the PR Industry

PR Expanded

As a veteran of both corporate and agency environments, I know a few things to be true. One of them is that agency people say all the time that they understand a company’s business. They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. And put yourself in the corporate hiring manager’s position – when agencies told me they knew my business, I laughed at them.

Meeting the COVID-19 agency start-ups

Stephen Waddington

Innovation in the PR industry is alive and well. Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. Our industry is responding with a wave of new startups. If you’ve started an agency during the COVID-19 crisis please get in touch. agency

Holding women back in PR limits agencies' effectiveness, creativity

PR Daily

The gender gap is affecting the public relations industry. On Wednesday, the MSLGGroup—the world’s fifth-largest public relations agency—agreed to a $2.9 Though the agency did not admit to wrongdoing, employees claimed that women were paid and promoted less than men and subject to discriminatory reassignments, demotions and firings. In public relations, keeping women from the top will only keep agencies from the top.

New industry PR awards announced

Stephen Waddington

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition. To be fair I’ve blatantly nicked his idea for alternative industry awards from Delusions of Brandeur. P**s poor pitch Celebrating lousy agency briefs and mismanaged pitches. industry

PR Creative: A 7-Year History

Shift Communications

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative. Creative Director.

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. Agency PR Has Many Advantages. An agency executive is bound to be surrounded by people who basically do the same thing as they do.

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PR industry resilient but COVID-19 leaves significant human cost

Stephen Waddington

It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit. Ingham’s view, informed by the 35,000 members of the PRCA, was that the industry would shrink by as much as a fifth. Industry talent is in a state of upheaval.

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

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5 Reasons PR Agency Relationships Fail

ImPRessions - Crenshaw Communications

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Here are some of the key reasons for the early demise of an agency-client relationship. Why do some agency relationships fail? This is probably the single biggest reason why PR agency relationships go wrong. The agency model.

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Why influencer agencies must be more than talent agents

PR Daily

As the industry grapples with how to best deliver influencer content for brand managers, one agency leader argues that PR pros should be essential partners beyond brokering deals. When we first launched Sway Group , we structured it like a talent agency. The talent agency model simply isn’t ideal for full-scale production of highly successful influencer marketing campaigns. Once a price is agreed upon, the agent typically steps out of the creative process.

Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle


We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

How can we truly move our industries forward with thought-provoking content and discussions? Lou Hoffman, president and CEO, The Hoffman Agency. And then a human can review and edit these, test them, revise and add our creativity. Creativity and CMOs will come back into fashion. As a result, creativity isn’t valued enough, and the trade press (and analyst community) is full of itself with the-creative-CMO-is-dying stories.

Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. But communications and specifically PR seem to rate a click above email marketing on the creativity scale. Not even the perky nature of PR professionals can mask the fact that 50 percent of those on the agency side think the same thing.

Agency Work/Life Balance

Critical Mention

When other industries think of creative agency hours, they go EEK! Don’t forget, they’re more creative. For example, if Jane Doe wants to be an outstanding creative director, a caring mother/wife, and a reliable friend, let’s face it, she might skip the gym on more than a few occasions. If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you.

5 PR industry father figures

PR Daily

It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. He started the PR agency that still bears his name in 1952. Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. who worked at Edelman can attest , the agency used to begin every presentation with a slide of a stunt Dan dreamed up in the 1950s.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. A perspective shift is to don your secret shopper disguise and visit your own stores, your competitor’s stores, and unrelated industry stores to see how they do things from the perspective of a customer.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Is industry specialist the right path for you? If so, the agency route might be the best for you.

Creativity in PR: Too Focused on the Big Idea?

The Hoffman Agency

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”. The ongoing need for creativity in public relations.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. It is one example among many that VMware has added to Radius: “The B2B company has turned itself into a content factory of brand films, bringing interesting profiles to its specific audience about innovators in various industries, from a pre-med student helping improve healthcare delivery in Africa to elementary school teachers working to improve student learning.”.

Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men. Despite good intentions and plenty of seminars, most agencies are stubbornly homogeneous. As PR agency professionals joke, our business is poorly understood anyway; how many people outside of PR really know what we do?

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Creative Uses for Google Analytics in Public Relations

Shift Communications

” This presents a challenge to the public relations industry because it leaves us with a proof problem. The solution seems to be to get more creative. Matt’s presentation about Google Analytics demonstrates a creative way to utilize an analytical tool for public relations work. cta] The post Creative Uses for Google Analytics in Public Relations appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

A Holiday Guide to Gear That Can Improve Your Creative Content


But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones. Smart tech for the home is one of the quickest growing industries around, and you can use it to give your space a bit of an upgrade.

6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. There are the politics of the agency itself, those of the client company, and those of journalists and partners. Here are some of the top PR agency “pet peeves” that are probably familiar to many communications professionals.

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Making the case for small and mid-size PR agencies

PR Daily

Of all trends that cross American sub-cultures, industries, and media, nothing is winning like minimalism. In the industrial era, economies of scale were everything, and Americans supersized their companies, subordinating individuals to the machinery of industry and government. Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today.

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ICCO Summit Considers Future of PR Industry

Media Bullseye

The Global International Communications Consultancy Organisation (ICCO) Summit, held on 29-30 September in Oxford, England brought together inspiring speakers from PR consultancies around the world, to address the challenges affecting the PR industry today. As the roles between traditional, digital, social and advertising are blurring, new skill sets are required to adapt to the changing needs of the industry and its audience. The following article is written by Victoria Arscott.

Big Changes Ahead in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement.

3 tips for establishing a strong client/agency partnership

PR Daily

Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”. A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight. When a great client/agency partnership hits its stride, whether that’s two months into the relationship or two years, the results are magic. So much of PR is an exercise in creativity.

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Creative Headlines Will Drive PR SEO & Success in 2017


It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Let’s make that our industry’s annual, collective goal.

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What’s next for PR pros in the fashion industry?

PR Daily

From a communications perspective, the media landscape has shifted wildly over the last several years, opening up new opportunities to connect brands directly with consumers while also limiting many of the traditional mainstays of agency and in-house work. In recent years, many PR agencies continue to move away from articulating results predominantly in secured press coverage. This will be the norm for generations to come,” says Nancy Vaughn, principal at White Book Agency.

Big Changes Ahead for the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement.

Reimagining the RFP to benefit both agency and client

PR Daily

RFPs are usually a waste of everyone’s time and money, but in the 14 years I’ve been running my own agency, we’ve developed a better way to do it. This means that agencies are forced to create proposals—sometimes involving great time and expense—without really knowing the project goals and requirements. At my own agency, we don’t do RFPs anymore—and we rarely send a proposal. If this is something you’d like to implement, check out what we’re doing for agency owners.

The Craft of Creative Writing


The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. While some might view control as a positive thing as it can drive efficiency, it can have the opposite effect on creativity.

For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. ” Today, it’s a “Creativity” extravaganza, and with good reason.

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Bay Area PR Agency Panel

The Hoffman Agency

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation. Balancing client needs with agency priorities. Agency Panelists. Today, Marissa continues creative agency work as a Jr. 6 p.m.

Agency Life 101: Nicole Bestard, Account Director

Shift Communications

For my team, for my clients, for the Agency. It requires agility, and keeps me thinking creatively. It’s helped me re-connect with the core work of what we do in a tangible way, and it drives home that no matter what each person’s role or rank in the Agency, we all have something to learn from each other. Would you talk about the importance of this in agency life, and how it connects to the larger culture at SHIFT? It’s service industry math.

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