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Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

How many people think of technology when they hear the word innovation ? However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. I’d imagine it most.

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Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES

Bianchi Biz Blog

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. If not, contact the Consumer Technology Association (CTA) to get your spot. You might also be interested in: How to Maximize Your Exhibit Success at CES. 5-8, 2022, with Media Days Jan. Author: Jaclyn Bussert.

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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. But we should also be thankful for technology that connects us to breaking news. Tech tools for staying connected . We still love monthly Zoom happy hours, and have explored new features on Slack for productivity.

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How to Target Millennial Travelers Seeking More Than a Destination

Cision

Mobile Technology. Being technology savvy helps to reassure millennials concerned about safety, since they indicate they would text or email with friends and family to confirm their safety and provide status updates. millennials through mobile devices is vital because 85 percent own smartphones, according to Patel.

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How to Tackle Social Media for Your Business Even When Technology is Not Your Strong Suit

ReimaginePR

Although these numbers are astounding—especially if you’re looking at them like leads—you may be unsure of how to navigate this foreign digital territory. So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. But,you can. Everyone is learning and adapting.

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The Future Of Video On Social Media: Five Predictions You Should Look Out For

Prohibition

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. This shift will allow creators and marketers to optimise their content for mobile users, resulting in higher engagement and better user experiences.

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How to Stand out at a Noisy Trade Show (MWC Field Guide)

Flack's Revenge

I am often asked by clients how to build trade show buzz and booth traffic. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona. Small Players Get Creative. So, what did work for the smaller exhibitor? Stand and Deliver.