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How to Get Creative With Your Toothpaste and Oral Care Campaigns

5W PR

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

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How To Make Awesome Images (No Photoshop Required)

Cision

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Has a mobile app optimized for tablets.

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How to Strengthen Returns from Micro-Influencers

Cision

Create a mobile site to test your strategy first. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook. Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns.

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How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

So, how to find the perfect first PR job? But at a first job at a PR agency is likely to offer the greatest degree of mobility as well as variety. You’ll want to research your high-priority targets thoroughly, approach them with a creative pitch, and use persistence and persuasion in your follow-up. Consider a PR agency.

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Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Templated mobile apps and other marketing mechanisms hadn’t arrived yet. There weren’t a lot of standards yet defined.

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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

Mobility, mobility, mobility – those are the three reasons many people start off at a smaller firm. It’s a great way to develop a deep understanding of what a client does and how to help them achieve success. Fewer people ultimately makes these interactions easier and more meaningful. Opportunities to thrive .

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How to Distribute & Promote Your Podcast

Cision

With 63 percent of listeners using mobile devices to download and access podcasts, submitting your podcast to a mobile-friendly directory like iTunes, Stitcher or Spotify is a must. Additionally, look into acquiring a Creative Commons license so others properly attribute your content when referenced elsewhere.

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