Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Our main goal is to represent a client company within brand and messaging guidelines that are created in advance or developed jointly with the organization. We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. . PR writers keep it simple.

Writing 294

Writing Journalism Pitching Guidelines 294

Prohibition

FEBRUARY 1, 2024

Generic content recommendations are no more and a selection of articles, videos and images that pique your curiosity are readily available from the moment the app is opened. In today’s hyper digital era, tools have been designed to generate copy, social content, images and even videos too!

Social Media 62

Social Media Trends Media Guidelines 62

5W PR

SEPTEMBER 27, 2023

The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom.

Brand 78

Brand Branding How To Analytics 78

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom.

Employee 190

Employee Skype Meeting Nonprofit 190

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information.

How To 176

How To Media Guidelines Pitching 176

Konnect Agency

FEBRUARY 24, 2020

Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. YouTube is a space to express creative freedom and extend your brand story. Furthermore, creating videos is an excellent way to humanize your brand. Why YouTube? How do I Create Content?

YouTube 98

YouTube Brand Branding How To 98

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Not only does it take creative vision to motivate employees to want to generate and share content, but there are also dangers inherent in allowing employees to advocate for the brand online — the guidelines for which must be clearly outlined in a formal social media policy. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused. Inspire: quotes, videos, and images that make people feel good and valued for who they are.

Social Media 120

Social Media Media Comparison Guidelines 120

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. Use a mixture of imagery, video/reels, designed assets and user-generated content (UGC) – this is where working with social media experts can really help your brand to stand out.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

NOVEMBER 19, 2015

The ability to transmit and receive live video over the Internet is not a new concept. Live streaming video games have been going on for years. But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

SEPTEMBER 9, 2016

Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal. There will be exceptions to this guideline; however, longer releases run the risk of losing your audience’s attention. Be compelling and creative, but get to the point quickly.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” Public transportation issues: "I apologize for being late, I was running behind schedule due to some unexpected delays with public transportation."

Ethics 98

Ethics Guidelines Fashion Transportation 98

5W PR

NOVEMBER 17, 2017

In the world of influencer marketing, one thing is certain –a creative, properly executed campaign with just the right influencers can work wonders for a client by increasing brand visibility, creating buzz and even generating sales. It’s important to remember that no guideline is set in stone. By: Ashley, Account Director.

Marketing 74

Marketing Guidelines Agency Creativity 74

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work.

Publicity 85

Publicity Training Technology Data 85

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 63

Publicity Small Business Advertising Advertising 63

Shift Communications

MARCH 2, 2015

Complication 2: Video. Many companies have preferred to use proprietary video players (based in Flash) rather than upload corporate videos to cloud-based video services like YouTube. Unless your on-site player is HTML5-based, you’ll want to migrate your videos to a compatible platform as quickly as possible.

Mobile 60

Mobile SEO Guidelines Software 60

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. .

Blogging 68

Blogging Education Resources Creativity 68

Cision

AUGUST 11, 2016

Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily). Online Public Relations Thoughts.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Marketwired

APRIL 19, 2016

This is not only part of most newswire’s editorial guidelines; it is the most critical element in writing shareable content. When you zero in on your audience, you can tailor your angle to meet their specific interests or pain points, and you can target your distribution by an industry-specific and/or location-specific newsline.

Writing 100

Writing Guidelines Infographics Social Media 100

Bianchi Biz Blog

JANUARY 21, 2021

It contains large-scale images, video screens and colorfully lit tables. On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models. They were able to utilize existing processes, guidelines, eLearning and training materials, but just with a digital focus.

Automotive 72

Automotive Training Travel Meeting 72

Sword and the Script

FEBRUARY 12, 2019

To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 4) Should you use multimedia – like photos, graphics and video – in your blogs? It’s the consistency that matters.

Blogging 110

Blogging Survey B2B Analysis 110

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns.

Education 107

Education Course Nonprofit Resources 107

wiredPRworks

APRIL 3, 2017

Simplifying our policy and enforcement guidelines. Facebook Direct = Snapchat Snaps: A new feature called Facebook Direct will let users share disappearing photos and videos with friends. Recipients can view the photo or video once and respond, then the original disappears forever. Updating the branded content tag.

Social Media 49

Social Media Pinterest Media Instagram 49

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference. AI loss of luster “Two-fold: AI fatigue is real.

Writing 200

Writing Communications Marketing B2B 200

Karen Freberg

FEBRUARY 1, 2019

If you have not seen Casey’s video, here it is. As I have mentioned on my blog previously, Casey is one of my favorite people to follow on social for not just his creative viewpoint and content creation, but the emphasis he puts on being authentic to his community. Keep up the great work, Casey.

Marketing 51

Marketing Ethics Guidelines Community 51

MaccaPR

MAY 28, 2015

But what if parts - significant parts - of this breathtaking video story were staged? What if some of the father-daughter resonance of Hyundai’s “Message to Space” video wasn’t quite what it seems? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart.

Film 48

Film Marketing YouTube Advertising 48

Beyond PR

JULY 20, 2016

From mainstream media with newsrooms spread around the globe to niche publications with smaller but equally passionate staffs, today’s news outlets provide decision-driving information that reaches a diverse audience. Keep learning: Guidelines change. Check out Content Tips for Adding Creativity in More Conservative Niches.

Media Relations 40

Media Relations Media Local Healthcare 40

Masters in Communications

FEBRUARY 12, 2022

It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. With printed media, the audience actively seeks a publication and engages with it They use the environment to broadcast a message Printed media may print thousands of items to send to one person or a group of people.

Ethics 52

Ethics Communications Print Television 52

Buzzstream

JUNE 30, 2021

Another Editor for the Lifestyle Section of a top-tier publication (who requested not to be named) explained, “About 80%, most of them aren’t relevant – sometimes it’s because they aren’t topics we cover and other times it’s because the idea is too general (we’ve done it before), or it’s not new.”.

Writing 71

Writing Pitching Study Data 71

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Public relations team. What is crisis communication? There are different ways in which crisis communication can be performed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Video may be the most trusted content in B2B . A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” 97% of respondents said video content and communication were useful after making a purchase.

B2B 124

B2B Marketing Survey Software 124

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus.

Healthcare 59

Healthcare Content Marketing Industry Trends 59