Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Build an Active Facebook Wall.

B2B 92

B2B Community Facebook How To 92

Prohibition

AUGUST 2, 2023

Facebook video improvements Meta has been introducing a range of Facebook video updates to improve user experience. Facebook has also been making it easier for users to discover popular and trending topics, as with Instagram, through redesigning the Explore tab for video. This is great news for social media managers everywhere!

Instagram 62

Instagram Twitter Social Media B2C 62

Onclusive

MAY 31, 2018

When news broke that Cambridge Analytica was able to access the personal data of millions of Facebook users, Mark Zuckerberg did not respond for five days. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology. on May 29 to conduct a racial-bias education program.

Crisis 191

Crisis Data Software Privacy 191

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. billion of them accessing the site on a mobile device), Facebook is the world’s biggest social network. Read the full-length study today!

Journalism 120

Journalism Social Media Media Study 120

Business Wire

APRIL 12, 2017

Here are a few findings that reinforce the power of images to reach an audience: BuzzSumo found, in a study of over 100 million Facebook updates, that updates with images had 2.3 Be creative, think outside the text box, and make your releases memorable with the right multimedia elements.

Guidelines 150

Guidelines Study Google Creativity 150

Cision

AUGUST 13, 2015

By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion. According to a recent Pew Research Center study, half of Facebook and Twitter users access news while logged into their accounts.

Social Media 120

Social Media Journalism Media Study 120

Landis PR

SEPTEMBER 7, 2021

In 2005, the year after Facebook went live, that number was 5 percent. A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”.

Social Media 104

Social Media Marketing Media Analysis 104

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

Case Study 40

Case Study Study Communications Banking 40

Communications Conversations

JULY 2, 2019

But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019. I’d also be looking for creative ways to up our organic reach.

Social Media 123

Social Media Marketing Media LinkedIn 123

ImPRessions - Crenshaw Communications

APRIL 20, 2020

It’s also throwing $20 million in Cloud services to researchers studying COVID-19 vaccines and therapies. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. Facebook, too, is working to correct misinformation and rumors.

Brand 284

Brand Branding Small Business Retail 284

PRSay

FEBRUARY 22, 2019

A recent Urban Institute study shows the homeownership rate of millennials between the ages of 25 and 34 was at 37 percent, approximately 8 percentage points lower than the homeownership rate of Gen Xers and baby boomers at the same age. In addition, we launched a Facebook campaign to promote the video after it went live.

Case Study 74

Case Study Guidelines Study Creativity 74

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. Yep, digital and social media marketing in 2021 is a lot more than “Facebook marketing” or creating landing pages. Anecdotally, I can confirm that. It’s a full-time job, and then some.

Social Media 179

Social Media Media LinkedIn Community 179

Cision

OCTOBER 7, 2016

I studied politics and television at Emerson College and even in high school worked in news with celebrity events and campaigns. Do you use social media like Twitter or Facebook to gather leads and story ideas? Facebook and Twitter are great aggregates for me to come up with ideas and see what’s trending.

Pitching 275

Pitching Television Energy Social Media 275

Critical Mention

NOVEMBER 20, 2020

In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Some companies have even seen upwards of $18 in earned media value. Reach a Wider Audience. Based on the influencer’s stats (i.e. Trust in your Brand.

Tourism 157

Tourism YouTube Radio Social Media 157

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 151

Trends Nonprofit Consumer Newspapers 151

Sword and the Script

SEPTEMBER 19, 2022

They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. Other interesting statistics: Agencies say creative. Stimulating creativity. “37% Yes and yes. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend. The most skilled among us push creative limits to come up with new content ideas for the mindboggling media options out there. Smart diplomacy.

Creativity 120

Creativity Course Meeting Technology 120

Maxim Behar

JANUARY 1, 2022

What does a good creative message mean from the point of view of your business? In our business, PR creativity is everything. We tried to be correct and creative. Now the most important is that any expert in communication business should understand this huge change and begin studying its details.

Creativity 52

Creativity Ethics Instagram Social Media 52

Shift Communications

DECEMBER 2, 2014

With so many changes to Facebook alone, and now that we’re in the midst of our marketing plans for 2015, it’s time to tear that rule up and take the time invested in marketing efforts, including social media, to create better and fewer content pieces while focusing on discussion-driven and based content.

Social Media 165

Social Media Media Guidelines Study 165

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Facebook [link]. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara Rozgonyi on Facebook. Connect with David Meerman Scott. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Karen Freberg

JULY 10, 2019

Even though I have been at the University of Louisville for eight years, I have traditionally not done independent studies. I have done a few over the years mostly for graduate students, but I had not done an independent study for an undergraduate student. You may be asking yourself – why the independent study?

Marketing 51

Marketing Ethics Study Case Study 51

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). Here’s how BCBSMN promoted it on its Facebook page. Next, they’re worried about their jobs and income.

Content Marketing 60

Content Marketing Marketing Case Study Creativity 60

Communications Conversations

FEBRUARY 21, 2020

This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! We create content for Sleep Number’s Careers Facebook and Instagram pages and the company’s LinkedIn and Glassdoor pages. Draft social content for my Visit Richfield client.

Social Media 157

Social Media Media LinkedIn Tourism 157

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. This is second only to Facebook. So, as a brand, you need to get creative. These are the “Big Four” of the social media marketing world. 300M users.

Social Media 121

Social Media Reddit Pinterest Communications 121

Norton's Notes

JULY 20, 2016

I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. First Canvas or Direct Lead Generation ad in JCB’s history and one of the first on Facebook! I hope you like it. First for Mobility: Stable 40kph roading.

Case Study 28

Case Study Social Media Study Media 28

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Cision

AUGUST 12, 2015

All those travelers you see glued to their smartphones at airports may be doing more than checking their email or updating Facebook. Here are five key takeaways from the study : 1. To find out more about what Cision discovered in the Travel Technology study, click here. What You Wear May Open Doors.

Travel 120

Travel Technology Consumer Hotels 120

Sword and the Script

NOVEMBER 3, 2020

That’s up roughly 5% from the same study last year and adds to the slow and steady growth of the medium. The company says the “award speaks to Meltwater’s creativity, flexibility, and continued focus on personal and professional development during these challenging times.” The growth presents both an opportunity and a challenge for PR.

Instagram 136

Instagram Technology Resources Employee 136

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth. ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

Karen Freberg

JUNE 26, 2022

However, one of the biggest news that came out from the festival was the launch of The Creative Ladder , a nonprofit dedicated to helping underrepresented audience members get the opportunities in the creative industry. You get access to industry level work, resources, and case studies for a year.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Cision

OCTOBER 10, 2015

According to a recent Oracle study, 81 percent of Twitter users expect brands to respond to their questions or complaints the same day they tweet. Images: Simon Law , Tim Green ( Creative Commons ). But what happens when brands don’t pay attention to what’s being said about their products and services online?

Social Media 120

Social Media Brand Branding Customer Service 120

Cision

APRIL 7, 2015

Why else would Facebook and Twitter be implementing the media form? Facebook already penalizes links to external videos. The organic reach found with Facebook’s native format far exceeds that of YouTube or other video creation sites. Facebook serves a different audience than YouTube or Twitter. Study silent movies.

Video 120

Video YouTube Mobile Advertising 120

Communications Conversations

MARCH 3, 2021

Now, say what you want about the creative–we’re not here today to talk about that. Thomas knew about, as we discussed this case study Monday night (read: this isn’t just a 48-year-old problem!). So cool that I thought I needed to experience this for myself. I scanned the three bags and only two worked.

Case Study 103

Case Study Instagram Google Creativity 103

Deirdre Breakenridge

OCTOBER 30, 2017

Default profile photos should already be a thing of the past — no one wants to follow a Twitter egg and no one trusts a Facebook account without a profile picture. To provide a quick case study, I updated my Twitter location from being a set of area codes for cities I’ve lived in to simply being “Washington, D.C.”

Brand 229

Brand Branding Pinterest Instagram 229