ImPRessions - Crenshaw Communications

JUNE 6, 2017

Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. For example, if at the outset, a PR goal was to increase sign-ups for a cause or event, that data should be tracked and offered as a metric. ” Do prioritize.

B2B 168

B2B Video Exercises Infographics 168

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. [link] pic.twitter.com/hutp8BCyC4 — Muck Rack (@muckrack) January 18, 2024 What is Up-And-Coming with AI in 2024?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact.

Retail 62

Retail Marketing Advertising Advertising 62

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Bob Stone’s framework is elegantly simple: list, offer, creative. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. You can find an example here.). 1 ranking in the latest U.S. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. The various formats also provide an opportunity repurpose content – to take a strong opinion and represent it graphically for example. Talk to Us!

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Bad Pitch Blog

SEPTEMBER 2, 2014

Early in my career, I''d declare I''m part of the creative class, in part, because of my dislike for math. And you may love or hate infographics at this point, but they remind us how data can fuel very visual content. 3) Measure Success: Out of respect, I should just put a picture of Katie Paine here and call it a day.

Data 96

Data Privacy Infographics Measurement 96

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. For example, they’re much more likely than peers to be tapping into data monetization initiatives or new ventures.”. 3) The CMO Council infographic on CMO priorities. Want to Boost Revenues By 5.8%

Study 118

Study Survey Infographics B2B 118

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Raw offers you 13 unique visualization options that look very professional (its “Bump” chart for example is modeled after the New York Time’s visualizations). Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Raw offers you 13 unique visualization options that look very professional (its “Bump” chart for example is modeled after the New York Time’s visualizations). Datawrapper.

Data 120

Data Tools Google Examples 120

Buzzstream

FEBRUARY 15, 2024

In the example above, the monthly estimated organic traffic is 6,100 visits. Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. So, how should you evaluate ads?

How To 71

How To SEO Google Examples 71

Stephen Waddington

JULY 11, 2017

The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 7 Measurement. 1 Visualisation in communication. But only 4.6% 6 Change is a constant.

Communications 115

Communications Publicity Survey Newspapers 115

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. Below is an example of the previous section in my Google Doc.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. Below is an example of the previous section in my Google Doc.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MARCH 19, 2018

For example, over the next 12 months, the percentage of communications professionals that believe the trends or tactics will be either “more important” or “much more important” are as follows: 79% of respondents said storytelling ; 71% said content marketing; and. 67% said thought leadership. Click To Tweet.

Survey 74

Survey Trends Communications Storytelling 74

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. For example: when we launched CommPRO, the typical contributed post was 1,000+ words. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. For example, 2015 is truly the year of “ROI.”

Radio 40

Radio Mobile Media Sports 40

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. We’ve got some examples of that. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. Paul: Consumers have tried to educate themselves in this new world. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. Engagement with news brands online is messy and tricky to measure. In some newsrooms, particularly online publications, the personal performance of a journalist is measured by the views, shares and reaction of their editorial content.

Media Relations 115

Media Relations Media Print Newspapers 115

Journalistics

JULY 6, 2013

Over the course of the past year, I believe we’ve started to witness brands getting the hang of this real-time and newsjacking trend, most obvious with the example of Oreo’s social media team capitalizing on The Super Bowl’s power outage to gain a ton of social media love and earned media impressions.

Marketing 52

Marketing Community Trends Case Study 52

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Some earned media examples include news stories about your grand opening or an award your business won. Other earned media examples might be reviews or recommendations given by third parties not connected to your business. Earned Media vs. Paid Media.

Publicity 62

Publicity Small Business Advertising Advertising 62

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Through a balance of offline and online metrics, Maura Ryan measures impact of how each channel performs as the best route to take.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Contently - Strategy

MAY 9, 2024

Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes. Ask The Content Strategist: FAQs About Writing a White Paper How can a brand measure the effectiveness of a white paper after it has been published?

Writing 119

Writing Case Study Study Brand 119

Beyond PR

AUGUST 4, 2016

Check out this example from Mazda.). Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Measurement tools only go back 30 days. Use the video option to tease upcoming product launches or company news.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement.

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

OCTOBER 4, 2023

” As an example of one way to engage over time on the same topic, Contently’s client, Coast Capital , leverages the creative marketplace and a dedicated managing editor to scale their content programs with a strategic focus on SEO growth. That’s what content needs to serve.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Get creative with compliance. Create social-friendly videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. The metrics associated with awareness tend to be easy to measure as you build up momentum. In many cases, that holds true.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136