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5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. Curiosity breeds creativity. Work with creative suppliers. The ability to find unique solutions isn’t an innate trait.

Writing for a weary, worn-down workforce

PR Daily

Here’s how to maximize your output and creative energy during this anxious, stressful time of life. Chances are your employees and colleagues are struggling mightily, too. Write for yourself, too. It’s good to stretch those writing muscles in new and different ways.

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Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. She writes: “Want to know the real reason brands publish content with no value? Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Employees say that even when leaders push for employees to take time for themselves, sometimes teams won’t follow the directive. Digiday reported : The feeling of needing to be “always on” isn’t necessarily coming from agency leadership, according to employees who say that leadership has reiterated in town halls for employees to take time for themselves. As you settle in for the long haul, consider employees’ needs. Here’s a hint: It’s all about your employees.

3 ways to beat the writing blahs

PR Daily

That’s especially understandable for communicators who write about the same topics every day—and in the same setting. How can you expect to come up with new, creative ideas if you do the same thing every single day?” asks Jenn Spantak , senior manager of employee experience operations at Honeywell. Mary Olivieri , executive creative director at Colman, Brohan and Davis, says a simple walk can extricate you from your mental rut and stimulate your creativity. “We

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

The New York Times reported : During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976. The report sheds light on social media pros’ career trajectory as well as the challenging lack of resources and employee burnout that’s on the rise. Wells Fargo fired more than 100 of its employees for abusing U.S.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

No matter your response in the early days of Black Lives Matter protests, you would do well to talk with your employees and find ways that you can improve your efforts in all three pillars, whether through eliminating offensive words and processes, or increasing opportunities and hiring new team members. Instead, check in with your employees to see what’s working and what’s not, and create flexible long-term strategies that can see your organization through COVID-19 and into the future.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Contributing” workers at Condé Nast are contractors, rather than staff employees; Ms. If your employees are unhappy, the truth will eventually come to light—and often, it will result in a tarnished reputation and eroded consumer trust.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

Drew Keller , a video consultant and storyteller, says the struggle to make boring content interesting is a common problem. Reaching non-desk employees: 43%. Tie) Measuring the impact of your role; writing creatively for business purposes: 50%. Writing creatively for business purposes: 38%. The post Survey: Measurement, storytelling cited as top weaknesses appeared first on PR Daily. Content Marketing Measurement Storytelling PR survey

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

PR Daily

Here are today’s top stories: Best Buy to furlough 51,000 employees. The retail chain’s temporary layoffs will affect hourly store employees across the United States, with most of its part-time workers affected. Employees will keep their health care benefits for at least three months. The messages focused on employees and customers, using language such as “our overriding priority on safety” instead of corporate jargon.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

The suites are part of the travel company’s New Year’s campaign, which also includes 20 prizes of $2,020 to the most “creative and inspirint travel-related resolutions” and accommodation advice to fulfill your goals for the year: Last chance: tweet us your 2020 #NewYearsResolution by Jan 10th for the chance to win $2020! We'll be selecting the 20 most creative & inspiring travel-related resolutions to win $2020 and make them happen in 2020. Only 7% write press releases.

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

Here are today’s top stories: Airbnb lays off 1,900 employees. Affected employees will also be offered health care benefits, either through 2020 or for 12 months, four months of mental health support, their company laptops and job placement assistance. In a letter to employees , Airbnb’s chief executive, Brian Chesky, wrote: When you’ve asked me about layoffs, I’ve said that nothing is off the table. FREE GUIDE: 7 ways to get honest feedback from employee surveys ].

4 tips to cut the corporate speak and connect

PR Daily

Here’s how to counter uncertainty with authenticity in your writing. It’s a prerequisite if you want to establish trust at a time when employees and customers are struggling with uncertainty. You have to write like you talk. It’s not enough to just write from the heart.

3 steps to start your journey as an ally in communications

PR Daily

If your team hasn’t yet had necessary group discussions, listening sessions, conversations with employee resource groups, inclusion councils and talked out loud about a meaningful action plan that is informed and approved by those who benefit most from the changes, you’re running out of time.

Should your brand speak up during a global crisis?

PR Daily

VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. And Young Living worked with employees to create a multi-faceted plan to support local children and seniors using existing partnerships and proceeds from sales of popular products. Get creative but be honest with yourself about the value you can really bring to the table. Here are three questions every PR pro should be asking about their brand right now.

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The Art of Effective Storytelling and its Role in PR

Critical Mention

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. In the Global Communications Report 2017, released by the University of Southern California’s Center for Public Relations, the three top trends are digital storytelling, social listening and social purpose.

How the pandemic has revealed a need for new comms skills

PR Daily

COVID-19 has accelerated changes that were already disrupting the business world, and employees must quickly adapt by learning new skills. Writing is the foundation of almost everything we do in PR,” she argues. You need to write.

Holding women back in PR limits agencies' effectiveness, creativity

PR Daily

Though the agency did not admit to wrongdoing, employees claimed that women were paid and promoted less than men and subject to discriminatory reassignments, demotions and firings. RELATED: Master the elements of brand storytelling in this intensive masterclass. ]. They’re also likely to have less creative teams and have a harder time attracting and retaining superstars. and in the Obama administration, she is writing a book about global PR, to be published by Routledge.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

Hours after Young sent his email to employees, Hearst’s president and chief executive, Steven R. Rather, it’s a crucial element of your organization’s reputation and will continue to play a prominent role in both employee retention as well as consumer brand sentiment.

Rethinking remote work, focus on digital channels, and balance hope with caution

PR Daily

Remote work means rethinking how you monitor employee productivity. You might want to consider “office hours”—periods where employees are available to answer queries, and then letting them manage their to-do list on their own. Despite gains and positive projections for its digital business, WarnerMedia acknowledged heavy losses in a memo to employees. Variety reported : “We have paused many productions for the health and safety of employees, cast, crew and community.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

To learn more about how to rise to the challenges facing organizations across industries, join us at Ragan’s Internal Communications & Employee Experience Virtual Conference on Oct.

Report: Overcoming creative marketing professionals’ biggest challenges

PR Daily

From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop. As more and more marketers work with creative professionals and teams within their organizations—including designers, editors and other creative leads—it’s important to understand how best to make your teams work together to achieve your goals. How can communicators of all stripes help the marketing creatives they work alongside? The creative brief.

To increase your influence, cultivate your credibility

PR Daily

Their answer (and very time-in-history related) was creative disruption—their belief that (1) there are too many “yes men” and “yes women” in the business world, when what they need is the truth, and (2) too many “cash cows” and “sacred cows” that ought to get challenged but are not because “that’s not the way we do things here.”. Crisis Communications Employee Engagement Leadership Communications Storytelling The Consultant is In Writing & Editing

Rethinking Ogilvy's 10 tips to writing

PR Daily

So it was with David Ogilvy’s advice on writing that recently made the rounds on LinkedIn. Ogilvy penned these 10 tips for writing on Sept. 7, 1982, in a memo to his employees. Read the Roman-Raphaelson book on writing. The actual title of the book is “ Writing that Works.” And: “To get action from busy people, your writing must cut to the heart of the matter. They read many kinds of good writing, past and current. Write the way you talk.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Register here to learn about data-informed storytelling from Kaye as well as speakers from AdCouncil, Twitter, AMEC, Forbes, CHG Healthcare, Southwest Airlines, Twitter and more. The site includes emergency response management, employee wellness assessment, shift management and more. . The effort is a creative way to combine crowdsourced content with a CSR effort.

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

Dunkin’ franchise owners create contest to spur creative messages to customers. When store owners in Massachusetts learned workers were writing positive messages on cups for drive-thru consumers, they decided to turn it into a contest. Starbucks ends “catastrophe pay” but keeps benefits for some higher-risk employees. The coffee chain is working toward reopening 90% of stores by June 1, but the measures aren’t enough for some employees.

Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news

PR Daily

Here are today’s top stories: Cineworld to lay off 45,000 employees as it shuts its doors. 8—536 Regal Theaters in the United States and 127 locations in the United Kingdom—which will affect 45,000 employees. Turn to Moo to make creative business cards that stand out.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Here are today’s top stories: Amazon, Target, Whole Foods, Instacart and other employees strike. The fact they took it away prior to the sickout lets you know they’re aware of the sickout and trying to stop people from participating in that,” said Derrick Palmer, an Amazon employee at the JFK8 warehouse in Staten Island, New York, who has worked at Amazon for more than four years.

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

Whatever your effort—whether it be a video ad, Facebook post or blog post—focus on your community (include your employees and consumers). The sketch he has drawn for associates offers a glimpse at the post-pandemic future: It’s a Disney with fewer employees, leading the new and uncertain business of how to gather people safely for entertainment. “It’s Iger’s leadership comes as Disney World plans to furlough roughly 43,000 employees starting on April 19.

How comms services providers see the future of communications

PR Daily

Janet Wilson, Logico Creative Solutions CC: “ Getting the right information to the right people at exactly the right time through AI.”. John Seibels, PhotoShelter: “[B]rands will need to share purposeful and authentic visual storytelling. … [B]rands are getting personal and giving audiences a direct line to the people behind their organization. Stop marketing to your employees.

Levi’s COVID-19 response, metrics to watch during the crisis, and why it’s time to consider TikTok

PR Daily

Learn the five imperatives of change communication from Levi’s head global head of employee communication. To find the right cadence for engaging employees, you have to solicit feedback and be humble enough to make changes when things aren’t working. Consumers are trapped in their homes and looking for digital entertainment and the brands that survive will find creative ways to engage new audiences. JPMorgan stresses employee safety and timing in memo on return to work.

7 PR lessons from ‘Hamilton’

PR Daily

It’s what drives him to write, fight for justice, defend his clients and build the nation to match his vision. Not throwing away your shot means taking some calculated risks, combined with creative problem solving and careful preparation. Instead, consumers and employees are expecting you to support movements such as Black Lives Matter through words and actions. The award-winning musical about America’s founding fathers made a splash on Disney+ over the holiday weekend.

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London Fashion Week goes digital and gender-neutral, business leaders weigh recession, and Getty Mueum’s Animal Crossing strategy

PR Daily

Also: Facebook launches gaming app early, why Disney turned to employee furloughs, remembering Prince, join our Twitter #RaganChat, and more. On Friday 12th June, #LFW will relaunch as a digital only platform, open to all & merging womenswear & menswear in light of the current environment, for designers to tell their stories through collections, creative collaborations, podcasts & videos. Disney furloughs up to 100,000 employees.

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

In a press release , McDonalds’ wrote: …While nearly 82% of our restaurants are in states or localities that require facial coverings for both crew and customers today, it’s important we protect the safety of all employees and customers.

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

In this case, we are dedicated to providing the best care possible for this patient and continuing to protect the health of our employees who care for them. Do employees care only about money or are they looking for other values? As the CDC and health care professionals prepare and distribute their crisis responses to COVID-19’s spread, many organizations are grappling with cancellations, distribution and potential safety issues for employees and consumers.

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5 ways to bring boring stories to life for employees

PR Daily

A clear sign that you need to get more creative is when you find yourself bored by your topic, said Jake Jacobson, director of public relations at Children’s Mercy Kansas City. “If If you wouldn’t want to read it, don’t write it,” Jacobson explained. “If If you feel like you’re writing a boring story, that’s exactly what you’re doing. FREE DOWNLOAD: 10 ways to engage employees through smarter communications ]. Remember the two elements of writing.

American Express tailors perks during COVID-19, Burger King offers a Whopper to smart students, and Molson Coors delivers to delighted fan

PR Daily

Negative conversations including hoarding practices and safe working conditions for warehouse workers also abound, underlining e-commerce’s struggle to meet consumer demand while providing employee support. Eastern time for a discussion about maintaining your remote employees’ culture and morale: Join us today at 3 p.m. Share with us what your social media plan looks like (and any creative solutions you've come up with) below and under #DailyScoop.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Why it’s important: As COVID-19 continues, brand managers will have to get more creative to find ways that help them grab consumer attention as well as headlines—without causing backlash or criticism.