The Biggest Barrier Between PR and Creativity Is …

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 percent).

Get creative: 5 ways to revive your writing

PR Daily

Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”. Use those 15 minutes as a creative pick-me-up, not an assignment.

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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

How to write without fear

PR Daily

Drew Magary, formerly of Deadspin , wrote an essay recently on “ How to write 10,000 words a week.” In the piece he offers pointers on how to stop fearing the blank page, and how to win the ongoing battle with productivity and creativity that we scribblers know all too well.

Writing for a weary, worn-down workforce

PR Daily

Here’s how to maximize your output and creative energy during this anxious, stressful time of life. Write for yourself, too. It’s good to stretch those writing muscles in new and different ways. As Natalie Proulx shares in The New York Times , “Writing can also be deeply therapeutic. In the same article, she offers 12 writing “assignments” (geared toward students but good for folks of all ages) to stoke creativity while enduring the pandemic, including: Journaling.

Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

Storytelling Structures

Doctor Spin

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? He writes not of love but of lust, of defeats in which nobody loses anything of value, of victories without hope and, worst of all, without pity or compassion. He writes not of the heart but of the glands.” In the beginning, middle, and end, storytelling all comes down to matters of the heart. Is there a way to tell a good story?

Storytelling Structures

Doctor Spin

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? He writes not of love but of lust, of defeats in which nobody loses anything of value, of victories without hope and, worst of all, without pity or compassion. He writes not of the heart but of the glands.” In the beginning, middle, and end, storytelling all comes down to matters of the heart. Is there a way to tell a good story?

3 ways to beat the writing blahs

PR Daily

That’s especially understandable for communicators who write about the same topics every day—and in the same setting. How can you expect to come up with new, creative ideas if you do the same thing every single day?” Mary Olivieri , executive creative director at Colman, Brohan and Davis, says a simple walk can extricate you from your mental rut and stimulate your creativity. “We If you need to write about a groundbreaking ceremony—go to the ceremony.

6 steps to streamline your writing process

PR Daily

There’s no secret formula for great writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Once you’ve selected a topic and defined your specific objective, start jotting down headline ideas and writing quick bullet points of key ideas you want to cover. Once you’ve got a rough structure in place, it’s time to start writing. Step 3: Write your bad first draft. Don’t expect to write a perfect article from the get-go.

William Faulkner on writing from the heart

Doctor Spin

This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature: “ […] the young man or woman writing today has forgotten the problems of the human heart in conflict with itself which alone can make good writing because only that is worth writing about, worth the agony and the sweat. He writes not of the heart but of the glands. How do you make people care about what you have to say?

6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. Think creatively about how you can play off an event, a holiday or something in the news. The post 6 ways to up your storytelling game appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing Ragan Consulting

The Craft of Creative Writing

Barokas

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. The key is to find an outside reader that you trust with your writing.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Lots of resources are out there to guide us on our creative journeys.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. These segments can also help to identify certain pain points that your customers face to support data-driven storytelling.

Sinister storytelling advice from Jack Nicholson — in the words of Matt Damon

Doctor Spin

For one thing, Damon’s story from the movie shoot of The Departed is perfectly told; there’s an economy of words, there’s the anticipatory effect of repetition, and there’s the profound nugget of storytelling wisdom at the end. It’s not easy to improve upon writing that’s already solid, but he can. Spin Videos Creativity Creative Writing Storytelling Element“But if you leave the camera rolling.”

4 offbeat ways to refresh your writing

PR Daily

We all hit a creative wall sometimes. Try something unexpected to refresh your creative zest. If you’re stressed, overwhelmed or just eager to revive your creative spark, take a hike (or a bike), pal. Devour delicious micro-bites of writing. If footie’s not your thing, find other ways to consume small bites of delectable writing—feeding, you might say, on creativity tapas. Make “consumption of tasty writing” part of your workweek diet.

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. By using digital storytelling, the Girl Up campaign is able to empower young people to become change agents while also arming them with the necessary tools to spread awareness of its causes. One great example of using emotional storytelling is Humans of New York (HONY).

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Guest Post by Elena Bosch.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

SEO 192

Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.” The post Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

Drew Keller , a video consultant and storyteller, says the struggle to make boring content interesting is a common problem. Tie) Measuring the impact of your role; writing creatively for business purposes: 50%. Writing creatively for business purposes: 38%. The post Survey: Measurement, storytelling cited as top weaknesses appeared first on PR Daily. Content Marketing Measurement Storytelling PR survey

Improve your writing—and creativity—with some story prompts

PR Daily

Played any writing games lately? The person with the most creative story wins. Playing these types of games helps me think creatively and stretches my storytelling skills. RELATED: Learn how to infuse storytelling and great writing into all your communications at the Business Writing Summit. ]. Read more of her posts on writing, editing and corporate life at.

6 storytelling and PR lessons from Stan Lee

PR Daily

He is being remembered by many for his creativity, his contribution to comics and storytelling, and his unique brand of salesmanship that made Marvel a behemoth. FREE GUIDE: 10 ways to improve your writing today ]. Good storytelling is about increasing and then releasing tension.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Images: BiblioArchives / LibraryArchives , Dennis Jarvis , Joanna Penn ( Creative Commons ).

Take heart, writers. Artificial intelligence lacks a vital storytelling component: empathy

PR Daily

Their advances aside, AI and ML are still far from writing with personality. We probably won’t see AI and ML take over the creative arts soon. In Harvard Business Review’s excellent post “Why AI can’t write this article (yet),” the author cites Roger Schank, a researcher and professor, who believes that a computer should be able to identify the plot of “Romeo and Juliet” after watching “West Side Story.”. A version of this post first appeared on the Pro Writing Aid blog.

Will robots automate writing?

PR Daily

This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Researchers at Georgia Tech have developed a program called Scheherazade that reads, then writes choose-your-own-adventure fiction. If you're following the trend, you know that artificial intelligence has been used to write basic news briefs for a couple of years now. Does prolific writing equal bad writing?

Beware the 4 Killers of Clarity in PR Writing

PRSay

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1. If you write like this, then you’re cheating yourself and your employer or client.

Infographic: 8 keys to rediscover your writing magic

PR Daily

If you’re feeling creatively drained and strained right now, you’re not alone. In “How to discover your writing genius (and do your best work),” she relays her own recent struggles to remain productive amid such grim global circumstances. She writes: “Recently, my muse disappeared. My writing felt labored. I wanted to get back to writing. When do you stumble in the writing process, and how can you get unstuck?”

Infographic: How to nurture creative, productive writing habits

PR Daily

Just about anyone can twirl a storytelling gem once in a blue moon. Delivering the creative goods every day, throughout a career, requires a more strategic approach. She recommends nurturing specific habits to keep the creative wick constantly lit: Understand how creative input fuels output. If you’re stuck in a mucky dry spell, try learning a new skill, pursuing a different form of art or attempting another creative pursuit outside your field of expertise.

The Art of Effective Storytelling and its Role in PR

Critical Mention

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. The four P’s of effective storytelling.

Why PR pros are the best storytellers

PR Daily

In the new, more competitive agency world, PR agencies are coming out on top precisely because of their natural strengths as brand storytellers. In his book, ‘Dark Angels: How Writing Releases Creativity at Work," Simmons urges marketers to rebel against the greyness of corporate speak and the blandness of business jargon. Every boring piece of writing is a missed opportunity,” Simmons writes, “an opportunity to persuade, to cajole, to touch, to surprise.”.

Helping Non-designers Get the Visual Storytelling Religion

Ishmael's Corner

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. ” This has been Bloomberg Businessweek’s mission going back to 2011 when creative director Richard Turley relaunched the publication.

How the pandemic has revealed a need for new comms skills

PR Daily

In Ragan’s Future Role of the PR Pro report, storytelling led the way as a crucial skill: Garrett makes the case for a tried-and-true skill for the PR set: writing. Writing is the foundation of almost everything we do in PR,” she argues. You need to write.

Pirates, Data and Storytelling

The Hoffman Agency

To write such realistic descriptions, you’d think he had traveled there himself, the same as Joseph Conrad traveled on the Congo River before writing Heart of Darkness. A novelist exploited by his editors, who forced him to write non-stop until, poor and exhausted, he took his own life on April 25, 1911. So, if Emilio never travelled, how could he write stories so compelling and descriptions so true it transported you right into faraway lands?

Holding women back in PR limits agencies' effectiveness, creativity

PR Daily

RELATED: Master the elements of brand storytelling in this intensive masterclass. ]. They’re also likely to have less creative teams and have a harder time attracting and retaining superstars. and in the Obama administration, she is writing a book about global PR, to be published by Routledge. The gender gap is affecting the public relations industry. On Wednesday, the MSLGGroup—the world’s fifth-largest public relations agency—agreed to a $2.9

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar.

What Bruce Springsteen taught me about writing

PR Daily

You don't understand, put me in front of a band and an audience, and I will bury the house," Springsteen writes in his autobiography, "Born to Run.". By his own admission, Springsteen's not the best singer or guitar player, but what he can do is write. Here are lessons on writing from The Boss, whose grit and determination took him from his small hometown of Freehold, New Jersey, to rock icon. Carve out themes in your writing that you can revisit over time.

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

Adidas made 111 of these (to celebrate the number of wins Coach Petrino has) and did this creative execution at the event as well as on social media. I will be writing a more detailed post for Front Office Sports on the #MakeTheNight event, but I have to give a quick shout out to the adidas team who allowed me to be part of this event, including: Dustin Geddis – NCAA Comms & Marketing Director.

11 creative ways to pump up your content marketing game

PR Daily

RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company.]. Ever wonder where people find out that it’s National Clean Up Your Desk Day or World Creativity and Innovation Day? Writing 21 to 54 blog posts can increase your company’s website traffic by 30 percent. Coming up with fresh, new and exciting ideas for your organization isn’t easy. Jeff Bullas identified eight main barriers to your content marketing plan: 1.