Engaging employees during extraordinary times

PR Daily

In recent weeks, the business world has been upended by COVID-19, many workers have become remote employees overnight and other industries have struggled to stay afloat. They share stories from employees who are meeting unprecedented challenges with optimism and vigor.

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Show off your employees. You can do this through direct questions in social media posts or emails, as well as through employee surveys and feedback or social listening tools. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

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The importance of solid messaging and storytelling

PR Daily

Even if they don’t agree with it, it should help reduce negative reactions from employees who feel they’ve been caught unawares. Almost everyone’s being asked the same stuff: How are you protecting employees? Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug. The post The importance of solid messaging and storytelling appeared first on PR Daily.

Translating Ogilvy’s 10 Writing Tips for 2020

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees. Techniques For Effective Business Communications.

Writing for a weary, worn-down workforce

PR Daily

Chances are your employees and colleagues are struggling mightily, too. Write for yourself, too. It’s good to stretch those writing muscles in new and different ways. As Natalie Proulx shares in The New York Times , “Writing can also be deeply therapeutic. In the same article, she offers 12 writing “assignments” (geared toward students but good for folks of all ages) to stoke creativity while enduring the pandemic, including: Journaling.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Employees say that even when leaders push for employees to take time for themselves, sometimes teams won’t follow the directive. Digiday reported : The feeling of needing to be “always on” isn’t necessarily coming from agency leadership, according to employees who say that leadership has reiterated in town halls for employees to take time for themselves. As you settle in for the long haul, consider employees’ needs. Here’s a hint: It’s all about your employees.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Workers at Amazon, Whole Foods and Instacart have staged strikes and “sick-outs” to protest a lack of COVID-19 protections and precautions, with employees asking for paid time off, hazard pay, hand sanitizer and other measures. Don’t treat your employees as commodities. ” [VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

How to engage anxious employees and forge a fresh culture amid COVID-19

PR Daily

FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. As we all struggle to navigate new routines and virtual workdays, it’s imperative for communicators to formulate strategies that align with the reality of what employees are experiencing. Lay the groundwork: Be sensitive to employees’ needs. Before declaring a return date or updating protocols, McKinsey says to frequently, consistently survey employees to gauge their current attitudes and preferences.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. When speaking or writing to promote a business, pretend you’re making a 30-second video. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling.

3 ways to beat the writing blahs

PR Daily

That’s especially understandable for communicators who write about the same topics every day—and in the same setting. asks Jenn Spantak , senior manager of employee experience operations at Honeywell. If you need to write about a groundbreaking ceremony—go to the ceremony. It’s easy to feel uninspired about putting pen to paper when your company’s writing style is downright ho-hum. “PR The post 3 ways to beat the writing blahs appeared first on PR Daily.

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Here are today’s top stories: Boyd Gaming lays off 2,500 employees. The company, which owns and operates 10 casinos in Las Vegas, announced job cuts affecting at least 25% of its workforce—or roughly 2,500 employees. Why it’s important: Don’t stop at meeting legal standards for notifying employees about furloughs and layoffs. It doesn’t take that long to reap the benefits of storytelling within media relations efforts, either. Apple persuades retail employees to WFH.

How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.

5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI AI will be writing bestselling books by 2024,” she told more than 250 rapt listeners in the Mouse House, “but we can separate and elevate our stories by focusing on human empathy.”. Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. Until then, we pray for those affected by the virus, protection for the health care professionals caring for the sick, economic security for all impacted businesses and employees, and wisdom for our leaders.

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. As they define it, “The Hilton Effect is the impact that Hilton has had and continues to have on travelers, the travel industry, its employees and communities around the world.”. The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

As many organizations’ workforces continue to collaborate remotely, employees’ behaviors are shifting, with analysts predicting that more work-from-home arrangements will remain after the pandemic. The airline told employees that it could temporarily lay off up to 36,000 employees on Oct.

Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays

PR Daily

Why it’s important: Whether you’re hiring employees or announcing furloughs and layoffs, remain as transparent and supportive in your communications as possible. Don’t forget that your employees’ behaviors have changed just as your consumers’ have, so tailor your messages to them as well.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months. then president of IBM, wrote to all employees: ”.Each In a new poll, IPR and the Harris Poll asked employees about their expectations for returning to the office.

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

PR Daily

Here are today’s top stories: Best Buy to furlough 51,000 employees. The retail chain’s temporary layoffs will affect hourly store employees across the United States, with most of its part-time workers affected. Employees will keep their health care benefits for at least three months.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people.

Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more

PR Daily

Here are today’s top stories: Addidas “rejects all statements” made by employee letter on diversity. However, when an employee letter signed by 83 employees questioned the approach, the brand refused to give ground. CNN Business reported : The letter also calls for the creation of an anonymous platform where employees can report instances of racism and discrimination, and for protection against retaliation.

United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

PR Daily

Also : Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more. United Airlines to furlough more than 16,000 employees. Other employees are taking unpaid leave.

Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

PR Daily

Here are today’s top stories: Uber lays off 3,700 employees. Uber’s chief executive, Dara Khosrowshahi, wrote in a memo to employees: This is not in any way a reflection of these employees’ efforts or contributions to getting us to where we are, as a service that everyone associates with movement and earnings opportunities. Dara’s note to employees: pic.twitter.com/6kxpstqhCc. Your employees understand the reality and gravity of COVID-19.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Along with boosting some leaders’ salaries, Taco Bell said employees at company-owned stores can also receive at least 24 hours of paid sick leave each year, which previously was only available to management. That’s another big reason employees stay (or leave) organizations.

How expressions of love can put heart into your writing

PR Daily

FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Painting a verbal picture is the heart of storytelling. I avoid offering the first person in these writings, but that “Pippin” selection holds special meaning for me. Content Marketing Writing & Editing

Twitter expands COVID-19 policies, Snap reports ad revenue growth, and Lowe’s highlights employees for the NFL Draft

PR Daily

Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. You can also help your employees and consumers guard against misinformation and phishing attacks by sharing information from authorized sources and warning them what to watch for in terms of fake news. 1 channel to reach employees is email.

Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

PR Daily

United Kingdom retail chain Marks and Spencer will lay off roughly 7,000 employees in the next three months, eliminating positions in its stores, regional management and corporate office as the company shifts its business model to accommodate more e-commerce sales.

3 reasons why you should let us write your content

PR Daily

Ragan Communications and PR Daily have more than four decades of storytelling experience. The post 3 reasons why you should let us write your content appeared first on PR Daily. Brand Journalism Content Marketing Employee Engagement External Communications Internal Communications Leadership Communications Marketing PR Social Media Writing & Editing content content marketing corporate communications lead lead generation native advertising Ragan sponsored content

4 ways to ensure your messaging resonates and sticks

PR Daily

Envision the last time you presented new information to a group of employees in an extended session of one to three hours. COVID-19 Employee Engagement Internal Communications Storytelling Visual & Video Communications Writing & Editing

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

Drew Keller , a video consultant and storyteller, says the struggle to make boring content interesting is a common problem. Reaching non-desk employees: 43%. Tie) Measuring the impact of your role; writing creatively for business purposes: 50%. Writing creatively for business purposes: 38%. The post Survey: Measurement, storytelling cited as top weaknesses appeared first on PR Daily. Content Marketing Measurement Storytelling PR survey

5 ways to make your corporate story resonate with employees

PR Daily

Well, nine out of 10 employees say they would. That jarring statistic reveals employees want more than just mindlessly punching the clock and collecting a paycheck. The best way to do this is to consistently tell compelling stories that help employees understand the history, mission, culture and vision that make your company unique—and why they should be proud to work there. Follow these five tips to craft a corporate story that resonates with employees: 1.

A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling? Same goes for our video storytelling.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Contributing” workers at Condé Nast are contractors, rather than staff employees; Ms. If your employees are unhappy, the truth will eventually come to light—and often, it will result in a tarnished reputation and eroded consumer trust. First, video content, when done well and coupled with excellent storytelling strategies, has the power to boost your bottom line. “In addition, we are giving employees an additional $1,000 for home office needs,” it added.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

The remaining 259 employees will remain with the company to perform “basic operations” such as planning future shows and selling tickets. Bloomberg reported : Cirque expects to emerge from the restructuring process as a leaner entity with about 1,000 employees initially. Why it’s important: Though you should give both employees and consumers as much information as you can, don’t overpromise or sidestep the uncertainty that continues with COVID-19.

Take our survey: The State of Communication Summer 2020

PR Daily

What do your employees want to hear about the most in this time of rapid change and uncertainty? Tell us how your job as a communicator has changed, including what’s working for you in this short survey. Use the results to benchmark your efforts.

Survey 135

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Walmart is also paying its full-time hourly employees a $300 bonus, while its part-time hourly and temporary workers will receive $150 each. Consider how you can show appreciation for your employees’ efforts and grab positive PR without hurting your bottom line (for example, consumers can still shop Walmart.com on Thanksgiving). LinkedIn lays off 960 employees. As your organization decides its best path forward, invite your employees into the discussion.

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

Here are today’s top stories: Airbnb lays off 1,900 employees. Affected employees will also be offered health care benefits, either through 2020 or for 12 months, four months of mental health support, their company laptops and job placement assistance. In a letter to employees , Airbnb’s chief executive, Brian Chesky, wrote: When you’ve asked me about layoffs, I’ve said that nothing is off the table. FREE GUIDE: 7 ways to get honest feedback from employee surveys ].