Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

FEBRUARY 14, 2023

This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. Internal comms can use this to help employees understand the role they can play in achieving the brand’s vision.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. She writes: “Want to know the real reason brands publish content with no value? Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. 1) Creating Quality Content Starts with Why.

Storytelling 60

Storytelling Creativity B2B Film 60

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 10) “Write and create content for internal and external audiences about my company.”. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 12) “Write for businesses.”.

Employee 147

Employee Print Writing Survey 147

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Stephen Waddington

NOVEMBER 3, 2021

Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change. It’s a period when the role of the communication function was elevated within every organisation.

Corporate 113

Corporate Communications Government Crisis 113

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Better Writing Blogs. Authentic Storytelling Project. It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

FEBRUARY 4, 2020

Golin’s News section shares recent announcements, expert insights and employee perspectives. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. @GOLINglobal. BIGfish Communications. SCHEDULE A DEMO. Priscilla Osorio.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. The creation and refinement of a brand needs to be a deliberate, organic process that significantly incorporates the ideas of employees and evolves naturally. First, write as much as you can!

Education 227

Education Writing Pitching Groups 227

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Instead, they evaluate companies based on their own metrics or on employee reviews, as is the case with Glassdoor’s Best Places to Work. But like most any PR content , a quality awards entry should feature good storytelling. Award entries need not be dull. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike.

Communications 141

Communications Employee Leadership Writing 141

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

Stern + Associates

AUGUST 10, 2022

As she writes in the bestselling “ Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work ” (MIT Press, March 2022), a culture of belonging doesn’t just happen; we have to work at it. And that can happen only in an environment in which all employees, regardless of identity, feel secure and safe.”.

Leadership 62

Leadership Storytelling Policies Groups 62

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices.

Employee 132

Employee Communications Storytelling Corporate 132

Cision

AUGUST 13, 2015

Successful storytelling results from setting a tone and maintaining it throughout your posts. Listen to conversations and watch interactions between employees in the break room. Follow your theme when snapping pictures, remember your tone when writing descriptions and stay consistent in your posting schedule. Set the Tone.

Instagram 120

Instagram How To Trends Storytelling 120

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

Case Study 113

Case Study Journalism Study Instagram 113

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Five years ago, no one expected their PR firm to have video storytelling capabilities. Are you comfortable pitching yourself and your skills?

Travel 281

Travel Technology Conference LinkedIn 281

MaccaPR

JULY 24, 2019

Cargill created its Cargill Cares program, supporting more than 350 employee-led councils worldwide, including local charitable and civic organizations. Effective CSR campaigns go much deeper than having your company write a check each year. Fill Your Storytelling with Purpose. Make It An Experience. million in school supplies.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Write the book on it. SalesForce, well known as a differentiated SaaS brand, launched its employee giving program “ philanthropy cloud” in early 2018 – not only a dynamic idea, but also in line with its brand voice and stated purpose as a “self-sustaining social enterprise.”. Last month, Inc.

Brand 196

Brand Branding Reddit B2B 196

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. Five-hundred-plus employees worked to put the hospital together. I’ve been writing it every workday, and I’m still doing it a year later.

Crisis 86

Crisis Employee Trade Shows Local 86

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. The results?

Survey 94

Survey Industry Leadership Study 94

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that?

B2B 111

B2B Brand Branding B2C 111

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. Click here activate employees on social and facilitate word-of-mouth. Practical value.

Energy 120

Energy Viral Storytelling Community 120

The Hoffman Agency

MAY 3, 2022

I knew I wanted to be challenged, apply my passion for writing and strengthen my overall professional skills. Although I didn’t have the utmost knowledge about tech, Hoffman’s emphasis on storytelling intrigued me; I was curious to learn the ins and outs of an industry that is ingrained so deeply into our everyday lives.

Exercises 36

Exercises Agency Storytelling Employee 36

Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Storyteller. I wouldn’t be writing for this website if I didn’t believe in the power of technology.

Technology 100

Technology Communications Training Newspapers 100

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. Employees feel more connected when it’s apparent that a senior leader is reaching out personally.”.

Corporate 73

Corporate Communications Survey Employee 73

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Most companies have multiple audiences, from stakeholders like partners and investors, to employees and customers. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Presspage

MARCH 13, 2018

“Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says. PR pros can also incorporate popular subjects or trending hashtags into their writing and conversations for added relevance. Brand advocacy is one of the best methods of social media marketing.

Facebook 113

Facebook Social Media Analytics Blogging 113

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Employee engagement? ” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. Of course, you’d have to set up guidelines and parameters with the employees. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60