The Proactive Report

FEBRUARY 3, 2015

The game has indeed changed – it takes smart, creative ideas, excellent execution and real-time interaction to win this race. Content Marketing Online PR digital PR likeagirl mcdonalds. budweiser public relations social media strategy super bowl 49 superbowl ads'

Digital PR 100

Digital PR Social Media Media YouTube 100

5W PR

NOVEMBER 25, 2019

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. But when it comes to planning a digital marketing campaign, the ever-evolving online landscape can be quickly overwhelming. This isn’t merely a cost-cutting strategy on the part of GoPro.

Strategy 88

Strategy Marketing YouTube Airlines 88

Deirdre Breakenridge

NOVEMBER 13, 2017

However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Today’s generation of PR professionals are more visual, they prefer graphics and images to help understand a message. Storytelling will become more creative.

Trends 0

Trends Storytelling Creativity Reputation 0

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Why PR Practitioners are Wary of AI One of the main concerns is that AI may replace human creativity and intuition, which are essential elements of successful public relations campaigns.

Social Media 130

Social Media Measurement Tools Data 130

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. Customers are upgrading and updating everything from technology to influence. Over to you.

Strategy 52

Strategy Training Insurance Insurance 52

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. The smartest organizations know that both marketing and PR are essential and that the two should work in concert.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

DECEMBER 22, 2014

All it takes is research, smarts, creativity and the skills to use the tools available. For more Digital PR updates and ideas follow me on Twitter. If your team is not able to put together a campaign like this, give us a call – we can train them how to do it in three days. Or if you prefer, we’ll do it for you.

Training 157

Training Video Digital PR Social Media 157

The Proactive Report

DECEMBER 2, 2022

For the most part, this was a reaction by creative directors and designers alike to the wave of popularity that grungy and broken up fonts had enjoyed. But the point is common sense — a new generation of young and enthusiastic creatives enters the workforce, and trends shift to reflect their sense of style.

Trends 147

Trends Instagram Creativity Small Business 147

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. These six Digital PR and marketing trends can help you thrive in 2023. Your 2023 digital PR and marketing strategy will require excellent graphic design.

Digital PR 264

Digital PR Marketing Infographics Video 264

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

Rock the Status Quo

OCTOBER 22, 2014

It doesn’t just apply to clients – it applies to how I run my own business as a digital PR consultant. (Is After all, we’re creatives or we wouldn’t be in the industry we are in, right? Is that a real word? Spell check doesn’t seem to think so.) If you have a better name for it, I’m all ears.)

Digital PR 187

Digital PR Creativity Facebook Tools 187

The Proactive Report

MAY 27, 2018

. ($14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. New Skills for PR. The Challenge. Read the full report.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement. How do you think a small business can leverage influencers specially when on a low budget and tight PR strategies? Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

MAY 27, 2018

. ($14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. New Skills for PR. The Challenge. Read the full report.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

. ($14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. New Skills for PR. The Challenge. Read the full report.

Industry 100

Industry Measurement SEO Corporate 100

The Resolution Blog

OCTOBER 13, 2015

Everyone in our team has been trained to become the digital PR executives they are today - with diverse backgrounds that go from journalism to music production to acting. "I normally run a mile from marketing and PR profiles when hiring for new openings within my team" Do you follow a creative process?

Digital PR 120

Digital PR Creativity Travel Media Relations 120

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Which were the last design updates we asked the creative team?

Software 152

Software How To SEO System 152

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

JUNE 17, 2018

It must be interesting, different, and creative. Get the Digital PR Tips Newsletter. Get the Digital PR Tips Newsletter. The post 5 Tips for Creating High Quality Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Need help with your content?

B2C 157

B2C Study Exercises Sports 157

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. A great way to give significant time back to the company is by leaning on a PR Agency. A PR Agency’s 6 Steps To A Holistic Product Launch. Stay Relevant.

Product Launch 59

Product Launch Agency Consumer Film 59

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Knowing where to add value is where your creative juices can flow.

SEO 71

SEO Film Reddit Video 71

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. A great way to give significant time back to the company is by leaning on a PR Agency. A PR Agency’s 6 Steps To A Holistic Product Launch. Stay Relevant.

Product Launch 52

Product Launch Agency Consumer Film 52

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

JUNE 17, 2021

TikTok creates new Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. This handy hub should prove super useful for both content creators who want to share their creative flare and for those who need a bit of inspo!

Social Media 62

Social Media Reddit Trends Pinterest 62

Doctor Spin

FEBRUARY 22, 2024

Develop the PR strategy and keep the PR plan updated. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

SEPTEMBER 5, 2017

So the question is, how do you implement a successful earned media strategy? One of the most common reasons behind the failure of earned media strategy is the lack of analysis. Careful and honest inspection of the strategy before its launch will help you reduce the chances of failure. Identify Goals and Objectives.

Strategy 244

Strategy How To Media Measurement 244

Doctor Spin

MARCH 20, 2023

This could free up PR professionals to focus on their work’s more strategic and creative aspects. Improved analysis and better strategies. The development of AI-powered systems that can analyse large amounts of data to identify trends and insights that can inform PR strategy and decision-making.

Corporate 52

Corporate eBook Tools Data 52

5W PR

JANUARY 4, 2020

Take some time to develop a communications strategy tied to a potential newsjacking opportunity. What are the responsibilities of PR, marketing, digital and social media executives? What are the possible “creatives” behind the message to develop ahead of time. Contingency Plan. Who will steer the effort?

Sports 78

Sports Social Media Twitter Reputation 78

Prohibition

JUNE 2, 2023

This was a creative take on a Coronation campaign that ultimately falls in line with Uber’s own objectives, to be seen as the taxi company to choose. It received great national coverage and got lots of people talking!

Transportation 62

Transportation B2C Social Media Retail 62

Prohibition

JANUARY 24, 2022

Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. New digital opportunities for PR will arise through collaboration. We love [link].

eBook 120

eBook Google Tools Analytics 120

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

5W PR

FEBRUARY 28, 2020

Yoobi creates colorful and fun notebooks, folders, pencils, pens, binders, scissors, cases, wallets, backpacks, and more that are meant to inspire the young creative minds using their products. These products will help students succeed in the classroom by supplying them with the necessary tools to learn, and hopefully spark their creativity.

Company 88

Company Apparel Nonprofit Consumer 88

Waxing UnLyrical

DECEMBER 1, 2014

First read this post I wrote not that long ago on how to blueprint your social PR strategy. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Then go fill out that calendar.

Resources 69

Resources Nonprofit Measurement Creativity 69