The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. These six Digital PR and marketing trends can help you thrive in 2023. Your 2023 digital PR and marketing strategy will require excellent graphic design.

Digital PR 264

Digital PR Marketing Infographics Video 264

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. Measuring coverage success - Metrics on a mountain. PR pros don’t need to know about SEO.

eBook 120

eBook Google Tools Analytics 120

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. For example.

SEO 71

SEO Film Reddit Video 71

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

DECEMBER 1, 2014

First read this post I wrote not that long ago on how to blueprint your social PR strategy. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Then go fill out that calendar. Next year the chat will turn five.

Resources 69

Resources Nonprofit Measurement Creativity 69

Cision

SEPTEMBER 5, 2017

So the question is, how do you implement a successful earned media strategy? One of the most common reasons behind the failure of earned media strategy is the lack of analysis. Careful and honest inspection of the strategy before its launch will help you reduce the chances of failure. Identify The Topics of Interest.

Strategy 244

Strategy How To Media Measurement 244

Solo PR Pro

AUGUST 11, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Conference 40

Conference Small Business Storytelling Journalism 40

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. That’s where a digital approach with everything under one roof can be a game changer for your bottom line.

Analytics 78

Analytics Digital PR Storytelling Local 78

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Solo PR Pro

AUGUST 18, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Solo PR PRO member, Arik Hanson, in action. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Scipps School of Journalism at Ohio University.

Conference 40

Conference Community Small Business Storytelling 40

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Hotels 40

Hotels Conference Analytics Sports 40

Prohibition

NOVEMBER 7, 2023

Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Here we’ve pulled together seven tried and tested tools that are guaranteed to help streamline your content marketing strategy. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. Being able to measure and assess influencer marketing ROIs accurately (44%). This is where influencer marketing comes to the rescue. We are all ears!

Marketing 40

Marketing Viral Fashion Product Launch 40

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas.

Trends 88

Trends Data SEO Consumer 88

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Get access to creative, out-of-the-box thinking.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Positional started its SEO strategy by building a foundation of content on the site.

Internal 118

Internal International Insurance Insurance 118

Critical Mention

OCTOBER 24, 2019

PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. . Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. In March 2020, digital newsroom designer pr.co Creative Media Kit Ideas. Measuring Media Kit Success. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. The angle, as a whole, can change once you’ve finished writing your pitch, so give yourself some creative freedom until you’ve fully comprehended the direction your pitch needs to take.

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Head of strategy at NewsCred. So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81

Landis PR

DECEMBER 4, 2023

That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Machine vs. Man: Does AI Efficiency Trump Human Creativity? Every word, every piece of content, every content strategy would begin to look and sound largely redundant.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. Robert Rose, Chief Strategy Officer, Content Marketing Institute. This social media strategy template might be helpful when planning your content.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100