Rock the Status Quo

OCTOBER 6, 2015

The longer someone one has been in an industry, the more that mindset can take over and block creativity, and we don’t even realise it. We’re competing for PR dollars with generalists who have more digital experience than a traditional PR pro has, and the best way to compete is to build our own digital skills.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. A PR sensibility can help ensure both. But the conflict typically runs deeper. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. It’s time for the next big leap in the way PR agencies work in India.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

The Proactive Report

DECEMBER 2, 2022

For example, about ten years ago plain, san-serif fonts made a comeback and saw their day in the sun once again. For the most part, this was a reaction by creative directors and designers alike to the wave of popularity that grungy and broken up fonts had enjoyed. Design trends.

Trends 147

Trends Instagram Creativity Small Business 147

The Proactive Report

JANUARY 12, 2016

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

Real Estate 100

Real Estate Storytelling Digital PR Advertising 100

The Proactive Report

JUNE 18, 2021

For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members. PR is a communication function. For example, create a group on LinkedIn or Facebook and take an active part. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. For example. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Know the news.

SEO 71

SEO Film Reddit Video 71

Prohibition

OCTOBER 19, 2022

We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Here’s some fun, clever movie promo – Paramount seemingly placed #Smile actors in the crowd at both the Yankees and Mets games last night, both in view of cameras.

Social Media 118

Social Media Fashion Media Travel 118

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. You’re only limited by your imagination.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct.

Digital PR 62

Digital PR Tools Google Pitching 62

Doctor Spin

FEBRUARY 22, 2024

link] Examples of Public Relations Objectives Here are a few examples of public relations objectives: Increase awareness via earned, shared and owned channels. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Prohibition

JUNE 2, 2023

This was a creative take on a Coronation campaign that ultimately falls in line with Uber’s own objectives, to be seen as the taxi company to choose. It’s a great example of letting a visually strong campaign communicate a message. It received great national coverage and got lots of people talking!

Transportation 62

Transportation B2C Social Media Retail 62

5W PR

NOVEMBER 25, 2019

An airline isn’t the most obvious choice for being a leader in creative digital marketing, but don’t underestimate the power of the stories Delta Air Lines has curated on social media. By populating its YouTube channel with a wealth of UGC, GoPro has championed the use of video to market the GoPro product line. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work. BuzzStream Research Tools.

Digital PR 161

Digital PR Tools Pitching Film 161

Prohibition

JULY 10, 2023

The Big Yellow Boot is a great example of using your previous success in a clever way, whilst tapping into the controversy of an existing product to help the conversation go further. However, it’s not clear if the boot was actually created in partnership with Crocs or if MSCHF just borrowed the look for a talking point.

Tourism 62

Tourism Fashion Social Media B2C 62

Doctor Spin

MARCH 20, 2023

One significant example of AI’s impact on content creation is the increasing use of natural language processing (NLP) algorithms. Photo: @jerrysilfwer ) The AI Revolution: Transforming Public Relations There are several ways in which artificial intelligence (AI) is likely to impact the public relations (PR) industry.

Corporate 52

Corporate eBook Tools Data 52

5W PR

JANUARY 4, 2020

For example, we all remember the now-classic Oreo Superbowl Ad. What are the responsibilities of PR, marketing, digital and social media executives? What are the possible “creatives” behind the message to develop ahead of time. Many of today’s news stories and current events have some negative aspect to them.

Sports 78

Sports Social Media Twitter Reputation 78

Buzzstream

SEPTEMBER 30, 2021

We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. 3 – Resolution. Conclusion.

Digital PR 71

Digital PR How To Reddit Engineering 71

ZudePR

MAY 20, 2015

There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). The ebook is distributed free under a Creative Commons license via the #PRstack community. He also has a rather useful weekly newsletter. You can sign up for it here.

eBook 60

eBook Tools How To Case Study 60

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Every agency measures this stuff; it’s the bread and butter of digital PR.

Measurement 49

Measurement Analytics Google Agency 49

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Awareness day campaigns are obvious examples of this. Micro influencers, for example, are more focused than a huge, celebrity influencer because they have followers who are genuinely interested in the content that they post.

Brand 54

Brand Branding Trends Social Media 54

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. new research from staffing firm The Creative Group shows. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Prohibition

JANUARY 24, 2022

Product recalls, data breaches, workplace injuries, bankruptcies, and other workplace crimes such as sexual harassment are all examples of instances where crisis communication is used. Prohibition PR will assist you in responding to media issues and provide you with regular updates to secure your brand’s reputation.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Solo PR Pro

APRIL 19, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. Here’s an example: The difference? Keeping all ad copy, creative and targeting the same but changing the ad format to a Lead Ad almost immediately decreased the CPL by 50%. If you’re not, pay attention!

Facebook 40

Facebook Mobile Advertising Advertising 40

Prohibition

MARCH 14, 2017

I didn’t study PR at university. Arguably a PR degree would have offered me some of these distinctive skills – but from my experience of graduates leaving university following a PR degree, I’d beg to differ. In fact I have a couple of examples of truly inspiring communicators that didn’t go to university.

Communications 48

Communications Industry Fashion Creativity 48

Buzzstream

FEBRUARY 27, 2024

In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own. A media pitch (sometimes called a PR pitch) is a message normally sent directly to a journalist via email. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

ZudePR

JANUARY 26, 2016

Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . ” Dave, the PR: Ruthless honesty eh, Adrian. For example, it could be to beat your competitor. It could be, become the best in a PR niche. #9: But have you ever read a PR company industry press release?

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

APRIL 13, 2016

The content is creative, interesting, serves a purpose and captures their followers’ attention. Here are some examples of how influencer marketing was leveraged by some leading brands: 1. Being a certified digital marketer, he understands how modern technology shapes the PR industry. Please share in the comments below.

Marketing 40

Marketing Viral Fashion Product Launch 40

Cision

SEPTEMBER 5, 2017

Generating more leads or sales (without being specific about the numbers) is a classic example of a poorly defined marketing goal. To get the highest ROI from your earned media strategy, you need to identify the most lucrative channels for distributing content and find creative ways to produce unique content. Twitter: [link].

Strategy 244

Strategy How To Media Measurement 244

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. For example, a fintech journalist isn’t going to talk about topics in the health tech industry. Digital PR.

Trends 88

Trends Data SEO Consumer 88

Buzzstream

MAY 19, 2022

For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. My go-to example of this strategy done well is Andy Crestodina and the team at Orbit Media. Linkability.

Survey 90

Survey How To Reddit Pitching 90