The Proactive Report

JANUARY 12, 2016

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

Real Estate 100

Real Estate Storytelling Digital PR Advertising 100

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. In our example, let’s imagine the post we will pitch covers something specific to Tennessee farming. For example, searching “farming news” will show us people who include “farming news” in their handle or description. Others rely on bloggers.

Digital PR 62

Digital PR Report How To Pitching 62

Prohibition

OCTOBER 19, 2022

We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Here’s some fun, clever movie promo – Paramount seemingly placed #Smile actors in the crowd at both the Yankees and Mets games last night, both in view of cameras.

Social Media 118

Social Media Fashion Media Travel 118

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. For example. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Know the news.

SEO 71

SEO Film Reddit Video 71

Prohibition

JULY 10, 2023

The Big Yellow Boot is a great example of using your previous success in a clever way, whilst tapping into the controversy of an existing product to help the conversation go further. However, it’s not clear if the boot was actually created in partnership with Crocs or if MSCHF just borrowed the look for a talking point.

Tourism 62

Tourism Fashion Social Media B2C 62

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

JUNE 2, 2023

This was a creative take on a Coronation campaign that ultimately falls in line with Uber’s own objectives, to be seen as the taxi company to choose. It’s a great example of letting a visually strong campaign communicate a message. It received great national coverage and got lots of people talking!

Transportation 62

Transportation B2C Social Media Retail 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

5W PR

NOVEMBER 25, 2019

An airline isn’t the most obvious choice for being a leader in creative digital marketing, but don’t underestimate the power of the stories Delta Air Lines has curated on social media. By populating its YouTube channel with a wealth of UGC, GoPro has championed the use of video to market the GoPro product line. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

ZudePR

MAY 20, 2015

There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). The ebook is distributed free under a Creative Commons license via the #PRstack community. He also has a rather useful weekly newsletter. You can sign up for it here.

eBook 60

eBook Tools How To Case Study 60

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Buzzstream

SEPTEMBER 30, 2021

For many agencies, this was a time of significant growth where they were reporting a 95% increase in sales and revenue; they couldn’t hire new talent quick enough. We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team.

Digital PR 71

Digital PR How To Reddit Engineering 71

Prohibition

MARCH 14, 2017

I didn’t study PR at university. Arguably a PR degree would have offered me some of these distinctive skills – but from my experience of graduates leaving university following a PR degree, I’d beg to differ. In fact I have a couple of examples of truly inspiring communicators that didn’t go to university.

Communications 48

Communications Industry Fashion Creativity 48

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Awareness day campaigns are obvious examples of this. Micro influencers, for example, are more focused than a huge, celebrity influencer because they have followers who are genuinely interested in the content that they post.

Brand 54

Brand Branding Trends Social Media 54

ZudePR

JANUARY 26, 2016

I’m working more and more with graphic design agencies; helping clients sell more online. So here are 21 tips from the author, Adrian Shaughnessy, for any graphic designer (or PR). Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . Graphic Design. 9: On Hiring.

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

APRIL 13, 2016

The content is creative, interesting, serves a purpose and captures their followers’ attention. Here are some examples of how influencer marketing was leveraged by some leading brands: 1. Being a certified digital marketer, he understands how modern technology shapes the PR industry. Please share in the comments below.

Marketing 40

Marketing Viral Fashion Product Launch 40

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

SEPTEMBER 5, 2017

Generating more leads or sales (without being specific about the numbers) is a classic example of a poorly defined marketing goal. To get the highest ROI from your earned media strategy, you need to identify the most lucrative channels for distributing content and find creative ways to produce unique content. Twitter: [link].

Strategy 244

Strategy How To Media Measurement 244

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. For example, a fintech journalist isn’t going to talk about topics in the health tech industry. Digital PR.

Trends 88

Trends Data SEO Consumer 88

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. And each time, I came away more prepared and excited for the next piece of content.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. For example, I was an Online Showbiz News Reporter at OK! Freelance Digital PR Luke Whelan takes a similar approach to me. What journalists want.

Writing 71

Writing Pitching Study Data 71

Buzzstream

MAY 9, 2018

I should point out that this data covers the breadth of BuzzStream customers, which includes agencies and independent companies across a wide range of industries. A common example of this type of outreach is any email that begins with some variation of: “Hey FNAME, I just saw your article at XYZ.com. Great post!

Data 120

Data SEO Groups Pitching 120

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. In March 2020, digital newsroom designer pr.co Creative Media Kit Ideas. While a media kit is a collection of information about the brand, not all media kits will look the same.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Each is based on my years of experience with agencies like Siege Media and The Grit Group. For example, here are the guest post guidelines from the Hubspot blog. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. For example, I worked on a campaign about running habits, which had a mental health angle. See a completely made up example pitch below to understand how I often advise starting pitches.

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Dove did a great job reaching their target audience through innovative and creative videos.

Infographics 120

Infographics eBook Content Marketing Video 120

ZudePR

MAY 31, 2015

An example of a hero of free authority: Jimmy Wales of Wikipedia.” My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. 34% of companies say they can’t find people with digital content marketing skills to hire.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100