ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. and beyond. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 13) Storytelling the hottest trend in PR in 2018. 16) Creativity as an employable skill.

Survey 104

Survey Marketing B2B Content Marketing 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 46

Publicity Storytelling Study Journalism 46

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 41

Publicity Storytelling Study Journalism 41

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. So, time spent watching movies this year can definitely be categorized as professional development, right? In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 40

Publicity Storytelling Study Journalism 40

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. Tailoring a creative and strategic campaign to heighten awareness about the client, as well as drive sales, has become part and parcel of the digital economy and the purview of the agency partner. How To Win It.

How To 120

How To Agency Creativity Pitching 120

Doctor Spin

FEBRUARY 15, 2024

Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e Outside the box” = Used to refer to creative thinking, but has become a cliché.

Communications 52

Communications eBook System Corporate 52

Ishmael's Corner

MAY 5, 2015

It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.”. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. It’s amazing how survival has a way of tuning one’s senses.

Storytelling 60

Storytelling SEO Agency Leadership 60

Cision

OCTOBER 16, 2017

We were in this publication and we had an executive showcased.” . Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

PR in High Definition

MARCH 21, 2018

We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness. So how can you be a great storyteller, for yourself or for your business? The best stories do not flatter the storyteller. workshop this month about the power of storytelling for brands.

Storytelling 48

Storytelling Film Creativity Journalism 48

Cision

JULY 14, 2016

He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. A: Live video is definitely hot right now. Enter: Vincenzo Landino. Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. Do you agree?

Video 0

Video Facebook YouTube Consumer 0

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Beyond PR

APRIL 6, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 49

Brand Branding YouTube Survey 49

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). There’s nothing that truly and definitively measures the quality of a placement – traditional or social.” – open survey comment regarding the state of measurement.

Survey 74

Survey Industry Communications Corporate 74

Karen Freberg

MARCH 31, 2022

These are two crucial qualities teachers need to have – and Ryan definitely has both. We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Film Industry Viral 85

PR Fuel

JUNE 13, 2017

Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. Let’s go through a few ways to update your website or blog—some are a bit more work intensive than others, but the benefits definitely outweigh the time spent.

Pinterest 40

Pinterest Mobile eBook Video 40

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Bryan: Definitely. Bryan: Yeah, I mean, definitely. Follow Bryan on Twitter: @bryanpedersen. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Karen Freberg

SEPTEMBER 1, 2017

They have created a lot of great creative assets that are published immediately. This takes into account both the creative of the content on social media, but also the metrics (key to note of course for sponsorships and measurement reports). Great longform storytelling. Awesome job, Russ! Why is this a cool feature for teams?

Sports 45

Sports Social Media Trends Media 45

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain.

Consumer 49

Consumer Brand Branding Reputation 49

NewsWhip

JUNE 10, 2021

So if you could give us a little definition, a working definition, that would be great. So before the dashboard, it was a little hard for us to kind of understand where that convergence happens between, what is the media interested in over time, and what’s the public interested over time? We’d never have insurance.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

The Hoffman Agency

JUNE 16, 2020

She didn’t profess her love for me, we definitely didn’t live happily ever after, and it turns out that being on your own in Disney World isn’t all that fun. (Yes, I was a hopeless romantic who, apparently, desperately wanted to recreate a rom com, but that’s beside the point). Long story short, things didn’t go as I’d hoped.

Meeting 36

Meeting Blogging Community Employee 36

Cision

JUNE 1, 2017

Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Together we can recognize and celebrate some of the wonderful and successful women in public relations. Recognize the difference and never stop learning.

Sports 245

Sports Agency Industry Creativity 245

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Sometimes all it takes is a single word or idea to get the creative juices flowing. For the original blog, please visit here. AI tools can’t handle the nuance that comes with providing sound strategic counsel.

Communications 97

Communications Marketing Pitching Technology 97

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. It means applying effort and creativity that is consistent and ongoing. If you don’t, forget about PR, as you are bound to fail.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team.

Advertising 36

Advertising Advertising B2B Facebook 36

Contently - Strategy

JANUARY 9, 2019

That definition may sound simple, but generating quality leads is complicated. (We’ll Brands get excited about flexing their creative muscles with awareness content, and they’re usually comfortable talking about their products and services at the bottom of the funnel. You don’t want to lose them on the next click.”

How To 111

How To Transportation Content Marketing Healthcare 111

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. It means applying effort and creativity that is consistent and ongoing. If you don’t, forget about PR, as you are bound to fail.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Beyond PR

JUNE 1, 2017

Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Together we can recognize and celebrate some of the wonderful and successful women in public relations. Recognize the difference and never stop learning.

Sports 81

Sports Agency Industry Creativity 81

PR Conversations

MAY 9, 2017

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. These leaders believe in the power and value of public relations. Who do you think has great public relations? Where would you most like to practise PR?

Energy 53

Energy Measurement Internal International 53

Maxim Behar

MARCH 6, 2022

I have been associated with the public relations business almost for the past 28 years. Public relations, at that time, was an unknown concept in Bulgaria as for all the businesses in that region, not only in Bulgaria. So that was my first touch with public relations. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52