Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. If accounting is to give value it should learn to measure and report them appropriately. What does this mean for public relations and corporate communications professionals? You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. As we preach here often, well-targeted trade and niche publications are the less glamorous but effective workhorse of PR. No measure of success. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

Waxing UnLyrical

APRIL 5, 2012

I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. There is a science to what we as public relations professionals do on behalf of clients or employers. And, as usual, I learned a heck of a lot more than I contributed!

Publicity 99

Publicity Insurance Insurance Nonprofit 99

PRSay

MAY 29, 2019

Although commercials still rule when it comes to disseminating a message, we’ve definitely come a long way from the “Mad Men” days of advertising and marketing. You’ll need to iron out specific language (hashtags, links, phrasing) and also establish a way to measure the results of the influencer’s reach. The reason?

Viral 154

Viral How To Advertising Advertising 154

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. Give us your best definition of strategic communications? How can PR pros be more creative in their strategic comms? PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 144

Study Media Relations Media Measurement 144

Prohibition

NOVEMBER 30, 2020

Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends. Record and edit 15-second multi-clip videos with audio , effects , and new creative tools. It’s an opportunity to show off your creativity.

Instagram 62

Instagram Social Media Fashion Media 62

5W PR

SEPTEMBER 9, 2018

Buzzwords like “ measurable metrics ” and “big data” are everywhere. We can know things that were practically “unknowable” before, and we can track and measure data in a way our predecessors would not believe possible. Some words can have multiple definitions, and the meaning is established by the context.

Big Data 60

Big Data Data Technology Creativity 60

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. 10 years later, the answer is a definitive yes!

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. maybe not do all the heavy reading but definitely willing to hunker in and keep learning.

Reputation 177

Reputation Measurement Exercises Pitching 177

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. This could really solve some of the measurement issues that PR has had over the years. Yeah, definitely. Definitely have someone dedicated to it. I read a lot of the top tech publications.

Technology 120

Technology Analysis Data Tools 120

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. However, this definition only provides a partial glimpse into the intricate levels of disability.

Brand 90

Brand Branding Marketing Ethics 90

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. Read more: New Study: Should Brands Take a Public Stand on Politics? also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

Reputation Us

DECEMBER 14, 2022

While you want to encourage their leadership, you definitely don’t want them getting poached! As an organization with creative, innovative thinkers, how you are navigating challenges can stoke essential conversations to ensure your good reputation drives the future of your company.< Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Employee 78

Shift Communications

AUGUST 16, 2016

A true definition of your company. This helps your PR team have one agreed upon messaging section that you can articulate to your publics. A true definition of your brand. Measurement. PR is seeing better measurement each and every day – with Google Analytics, trackable links, hashtag uses and more. Liz Iannotti.

Company 60

Company Guidelines Crisis Measurement 60

Polaris

JANUARY 6, 2015

When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth). Public Relations' What are you trying to achieve? How can PR help?

Writing 100

Writing How To Measurement Advertising 100

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 46

Publicity Storytelling Study Journalism 46

NewsWhip

MARCH 3, 2020

For those unfamiliar, MSL is one of the largest Public Relations and Communication agencies in the world with over 100 offices in 40 different countries. From understanding the media landscape, identifying the most influential authors, developing a strategy and measuring success, data connects all those pieces from start to finish.

Data 88

Data Agency Sports Creativity 88

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 41

Publicity Storytelling Study Journalism 41

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Addressing them in a timely manner is a critical function of public relations. The rumors have already disseminated.

Publicity 77

Publicity Reputation Crisis Communications Film 77

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 40

Publicity Storytelling Study Journalism 40

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. Bryan: Definitely. And I think also just from the clients, right? Bryan: Yeah. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Contently - Strategy

APRIL 1, 2024

But the odds of reaching relevant eyeballs are definitely not in our favor when we’re using an SEO content marketing strategy that’s for the masses instead of your target customer. There is also a wealth of information available from public sources such as industry forums, survey results, and comment threads on social media.

SEO 52

SEO Engineering Writing How To 52

Sword and the Script

MARCH 19, 2019

In the past, it was more about using creative approaches to break through the clutter to reach someone in a broad audience. You only know that by measuring and analyzing performance, then iterating your approach. With robust tracking, marketers can now measure what’s working and what’s not in order to iterate the approach.

Marketing 71

Marketing Measurement Analysis Data 71

PR in High Definition

JANUARY 26, 2021

Our industry is known for creativity but now, we need to get creative with our resources. For example, take the likes of surveys – whether that be looking at public sentiment, that of customers or employees – these can offer critical insights for the required direction and structure of comms and marketing, even overall business plans.

Reputation 90

Reputation Creativity Employee Resources 90

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. If you bill by the hour or pay by the hour, you know this to be true.

Blogging 109

Blogging Survey B2B Analysis 109

PR Conversations

SEPTEMBER 8, 2011

I’ve yet to come across Constance Hope in any public relations textbook – perhaps not surprising as women are largely missing from the history. Well she authored a book called: Publicity is Broccoli (published in 1941) a title which has to be worth a bit of our attention – and that’s the point about Constance.

Publicity 40

Publicity Wikipedia Fashion Writing 40

Waxing UnLyrical

MAY 15, 2018

When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

PRSay

SEPTEMBER 14, 2016

This has been a specialization within public relations for the last few years, but few have really captured the complete picture of what influencer marketing can do for brands and their relationship management efforts with their key audiences. Identifying key KPIs and integrate research and measurement protocols for influencer evaluation.

Sports 60

Sports Creativity Industry YouTube 60

Solo PR Pro

DECEMBER 22, 2020

The largest group for PR pros nationally, the Public Relations Society of America (PRSA) has 110 chapters and more than 30,000 professional and student members. Through its Spring conference, additional events and community resources, it has connected senior public relations counselors for more than 50 years. PRSA ICON 2021.

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Hypetap and TrendKite (recently acquired by Cision) are measuring influence on a more contextual basis, analyzing individual content pieces.

Analytics 65

Analytics Data Pinterest System 65

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA).

Consumer 78

Consumer Measurement Local Data 78

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” .” copyright law dates from the Constitution. Has it been published?

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” .” copyright law dates from the Constitution. Has it been published?

Film 60

Film Print Creativity Internal 60

Waxing UnLyrical

OCTOBER 10, 2016

I’ve spent over 10 years on the east coast working with non-profits, entertainment and tech clients, perfecting their social media and public relations strategies. I work on all things creative and put my passion for words to the test every day. It’s one thing to make people listen, but measuring it is key. Thank you.

Measurement 40

Measurement Energy Retail Creativity 40