Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. And naturally, the definition of “works best” depends on your goals and priorities. See, “ The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft, and Georgia-Pacific Do It.”) Screw definitions and silos. Measure at every step.

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Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. rebekahiliff.

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Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. While I think effective PR definitely depends more on traditional relationships, people are looking for quicker and more innovative ways to connect. Full disclosure: I avoid e-stalking at all costs but I definitely do my homework. The proliferation of owned media.

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Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

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Measurement How To Analytics Customer Service 40

Prohibition

APRIL 18, 2023

In my previous role, I worked heavily in social media and design, so it was hard to measure of my work, but my role at Prohibition allows to me take on a broader role and responsibility; writing whitepapers, managing HubSpot data , creating whitepapers. Definitely Justin Bieber, the gym, and pancakes. Give us your favourite quote.

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Cision

DECEMBER 3, 2015

You can distribute and promote content through earned media, just by linking to it through contributed content, interviews or features. A: You have the science side of things (which I know makes right-brained creatives a little crazy, but it works). Images: Brad.K , Bill Selak , Susanne Nilsson ( Creative Commons ).

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The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. This could really solve some of the measurement issues that PR has had over the years. Yeah, definitely. Definitely have someone dedicated to it. Will it long term?

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NewsWhip

MARCH 3, 2020

I read your recent “talk tech” interview with Sean Czarnecki from PRWeek and understand you and Diana Littman have transformed how MSL uses data. From understanding the media landscape, identifying the most influential authors, developing a strategy and measuring success, data connects all those pieces from start to finish.

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Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself. This is a question I am often asked.

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Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. " as well as measuring the results of the PR activities. The key word here is truth.

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NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

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Trends Brand Branding Reddit 78

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. "We What is your definition of PR in 2022? - is to be a company made up of leaders.

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Shift Communications

AUGUST 3, 2016

Let’s not forget the definition of the word goal: something that you are trying to do or achieve. Don’t Bury Creativity with Tactics. Identify your Metrics/What Measurement Matters. Influencer engagement: A top 10/20 media targets (outlets or individuals); track interactions (interviews, coverage or social shares).

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Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. It’s quite a challenge, but the benefit is that I’m constantly utilizing my creative thinking when coming up with new angles and story pitches.

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Waxing UnLyrical

OCTOBER 10, 2016

I work on all things creative and put my passion for words to the test every day. With my obsession with music, I’ve been keeping one foot in journalism, reviewing music and interviewing artists for SoulBounce.com and other websites. It’s one thing to make people listen, but measuring it is key. Thank you. Who inspires you?

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Karen Freberg

NOVEMBER 28, 2017

The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. However, I do think it is important to note while social media does involve proactive measures to establish strong relationships, it can be measured.

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Data Media Case Study Social Media 42

Stephen Waddington

DECEMBER 13, 2017

Diversity drives innovation and creativity. Try to make hiring and promotion decisions by panel when possible; interviewing in pairs means managers are less likely to rely on their bias when making a decision. It’s a competitive advantage. For an industry which relies on fresh ideas and new approaches, this is vital. Clients demand it.

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wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. AMA CEO Russ Klein Marketer’s Confidence Interview. I definitely believe behavior is predictive of future outcomes. I would advise marketers to measure twice and cut once. What sounds familiar?

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Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation.

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Publicity Reputation Crisis Communications Film 77

MaccaPR

MARCH 18, 2015

Every marketer’s definition of content marketing may be a bit different, but all lead to the same goal. World-renowned content marketing expert Joe Pulizzi openly admits in his book, Epic Content Marketing, that there are many definitions of content marketing. But, definitions vary by marketer. Eliminate things that don''t work.

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Content Marketing Financial Marketing Analytics 48

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: Rather than imposing a definition of “God,&# the author explains her construct. John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do. It’s a good read.

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Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. Definitely a palomino. Why: Those of us who focus on PR and social media measurement often talk about how you can measure “everything&# on the web. These fine folk did: Jan.

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Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum?

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Social Media Media Facebook Twitter 89

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. At the core, earning my APR changed how I practised public relations and it definitely made me more disciplined. I believe what is changing is the need to focus on data and measurement of programs and campaigns. Speech writing.

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Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. An image speaks a thousand words.

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Blogging Writing Facebook Twitter 86

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Then a guy from America came to interview me. The first difference is that social media is interactive. I said, "Sure."

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Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

JANUARY 14, 2011

I definitely need to test WWSGD, that is the only one I have not tried the other 4 are excellent. Thanks for your creative thinking and always being willing to share it. Comment as pts moderator hackmanj Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Blogging Facebook Twitter Measurement 93

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. We should immediately recognize and apologize and take measures. It is like being a painter, it is creative business.

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Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Youre definitely not guilty of this in your presentation though. At first glance, you’d think I was crazy for trying to do such a thing for this kind of audience. These fine folk did: Jan.

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Social Media Twitter Facebook Measurement 73

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. But, there is DEFINITELY no way of knowing, if your team doesn’t get the chance to get in here and start figuring it out. PLUS, Get our proprietary Podcast Prep Guide.

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Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

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Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. I definitely will do that.I Don’t you want the back story first? Possibly, never to return. Double yikes. Let me finish the story.

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Waxing UnLyrical

JANUARY 3, 2011

Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! I would definitely say number 2 & 5 are SO tough but SO important! If you’ve recently started a new job, what tips would you add? Or, if you remember what your first job was like, would you do anything differently?

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Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

DECEMBER 21, 2010

Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? To get started, listen to this interview Joe did with Eric a few months ago (and I wouldn’t have met Joe had it not been for Amplify, and now he’s becoming a good friend and someone I rely on for advice).

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Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

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Waxing UnLyrical

DECEMBER 12, 2010

Image: Cornelia Kopp via Flickr, Creative Commons My husband is… well, I’m not quite sure what he’s doing, but he’s probably puttering around happily (that’s what married couples do, we putter companionably). Christmas music is playing in my house. Did you know : It’s based on an old Czech carol.

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Waxing UnLyrical

JANUARY 25, 2011

Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Sometimes you wonder what people are thinking.this is definitely unacceptable and although the damage has been done I am glad they changed their policy. Image: striatic via Flickr, CC 2.0 Thanks so much for stopping by WUL!

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