ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Most PR teams will amplify segments on social media for further exposure. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Here are some top PR tips for scoring top broadcast stories.

Local 323

Local Pitching Print Interviews 323

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! The New York Times has about 833,000 print subscribers, which is impressive on its own merits.

Print 78

Print Newspapers Media Skype 78

ImPRessions - Crenshaw Communications

JUNE 1, 2021

It’s essential to research the media outlet and their audience, of course. Study their social media to get a feel for personal opinions on issues, followers, and interests. Then move on to the journalist’s goals for the interview, their track record, and personality.

Interviews 268

Interviews Media Construction Report 268

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. We chatted with her about her experiences at Condé Nast Italia, where she serves as the Social Media Director. Of course it is something we appreciate every day in our partnership.”.

Data 68

Data Trends Journalism Print 68

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Training Video Survey 136

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. For writers who want to hone their fact-checking skills further, there are a variety of courses available.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Sword and the Script

JULY 7, 2020

That’s an undesirable description for a company charting a course a new category. In other words, the more a brand invests in earned media, the more sales PR generates.” b) Six Reasons Why Traditional Media Still Matters by Tressa Robbins & Burrelles “Traditional media drives online news.

Technology 123

Technology Publicity Software Print 123

Cision

APRIL 10, 2017

The answer is, social media. More often than not, travel writers are open to social media pitches. Before pitching via social, of course, identify what makes a writer tick and engage, comment or respond to their social media posts. Consider the Lead Time.

Travel 174

Travel Pitching How To Radio 174

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

5W PR

FEBRUARY 22, 2023

PR Ideas for a Successful Post Product Launch Press Releases There are certain basic PR tactics that should be done as a matter of course when you are releasing a new product, starting a business, or want to tell the public about any new business related development. Press releases are probably the best known PR technique of all.

Strategy 88

Strategy Product Launch Brand Branding 88

PR Insiders

NOVEMBER 10, 2020

Most people in the media prefer to be pitched by email, rather than by phone or by a personal message on social media. In years past, most interviews with print reports were conducted in person or by phone. Your willingness to honor their requests will help create a great relationship with them.

Media 78

Media Pitching Print Interviews 78

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. It also has six print editions a year.

Media 76

Media Journalism Radio Print 76

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. Little known fact: You led social media management for the Business Journal during your time there. People thought something was wrong with me.

Radio 167

Radio Journalism Interviews Energy 167

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!) If I won the lottery I would… do charitable things of course.

Communications 253

Communications Data Local Survey 253

Maxim Behar

JULY 5, 2023

But it was so big that I started getting dozens of emails, social media messages saying, "give me this recipe, give me that recipe," and I said, wait a minute, let me pick out 25 good recipes and put them in a book. And along with that deliciousness, I told stories about Seychelles, about the people of Seychelles, about the nature.

Radio 52

Radio Hotels Course Social Media 52

5W PR

DECEMBER 18, 2019

There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In

Strategy 133

Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Any concerns should be taken to the top, so that the agency or group head can course-correct before the damage is fatal. Of course, the same applies if a client is seeking to change up team members; clear communication can be the key to a successful swap. Does your firm respect your time?

Agency 136

Agency Print Course Travel 136

Mindful Marketing

APRIL 23, 2021

Social media quickly condemned Wayne Player’s “guerilla marketing,” calling the tactic “an embarrassment” and “undignified,” and suggesting he hijacked a special moment to “sneak in a free ad for golf balls.” So, the next time you’re a caddie at the Masters.

Apparel 78

Apparel Corporate Social Media Print 78

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Prohibition

JANUARY 20, 2021

It would be very difficult to find a business that doesn’t use social media in some shape or form. Simply having a social media account isn’t enough. The majority of businesses and brands these days use social media and PR in some respect – this includes your competitors! 8) It frees up your time.

Company 62

Company Software Crisis Management Agency 62

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Of course, many of us in public relations are considered “people” persons, but what does that most trite of expressions really mean? Whether mining for new business, hiring or connecting to media, it’s all about those relationships. Social media mining. Does it matter?

Employee 120

Employee Print Meeting Financial 120

Konnect Agency

NOVEMBER 26, 2019

Publications are getting increasingly more creative with the way in which they print or post paid media. Of course (insert brand name) thinks they offer the best (insert product name). Through paid media you are also able to expand the reach of your editorial through cross platform promotion.

How To 80

How To Print Agency Social Media 80

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. The familiar scenes flashed on the screen, but they were – of course – bigger, brighter, and more detailed. Twenty years later, we have social media channels that reach everyone immediately. Geez, I was even the Good Witch in a play production in ninth grade.

Communications 105

Communications Community Crisis Film 105

Solo PR Pro

JULY 5, 2022

And if nothing unexpected comes up by mid-afternoon, I can be reached by phone on the golf course feeding balls into the lake and deep into the woods — laptop at the ready in case of a true emergency. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

How To 60

How To Media Analytics Television 60

Konnect Agency

OCTOBER 2, 2019

We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. While we always make sure to show the value of a piece of coverage to our clients, we also help our clients amplify that coverage on their social media channels, as well as ours.

Instagram 71

Instagram LinkedIn Social Media Agency 71

ReimaginePR

AUGUST 15, 2016

Don’t just roll out the new logo on the website and not have it on social media pages, too. Your social media pages and profiles: LinkedIn. Other social media platforms you’re on. Other social media platforms you’re on. Printed literature. Of course, this is only a basic list.

Employee 120

Employee Social Media Education Brand 120

Konnect Agency

NOVEMBER 26, 2019

Panelists included celebrities and activists such as Evan Rachel Wood, Busy Phillips, Sophia Bush, Sophia Carson and Joey King, as well as social media influencers Aimee Song, Tess Holiday, Nabela Noor, Ricky Thompson and more. Celebrities are not the only people with platforms for connecting and inspiring others.

Fashion 75

Fashion Comparison Instagram Social Media 75

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The best course is for the client to have a candid conversation about any vulnerabilities, including recent history. This, of course, applies to both parties. Today’s PR agencies do much more than media relations. If there’s nothing there, so much the better, but a good reporter will find it if there is.

Agency 136

Agency Meeting Print Course 136

Cision

JUNE 14, 2016

Though it is no longer a comprehensive media monitoring tool, Google Alerts still can provide topical content alerts based upon search criteria that you set. For instance, I have Google Alerts for many of the major social media platforms and the word “new.” Newspapers and Their Derivatives.

Google 120

Google Newspapers Trends Print 120

PRSay

AUGUST 8, 2018

Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. Also, when pitching print magazines, consider the necessary lead time. It’d be an entire roadmap of content, blog topics and email promos.

Pitching 136

Pitching Interviews Video Report 136

Reputation Specialist Michael Toebe

MARCH 7, 2022

It’s an uncomfortable, stressful and maybe even fearful experience when your name and reputation are being bad mouthed in video, print or on radio or podcasts. Being truthful is a non-negotiable step if you want the any semblance of trust with the media, the court of public opinion and all stakeholders. and be responsive to comments.

Reputation 52

Reputation Crisis Analysis Crisis Management 52

Mark My Words

FEBRUARY 18, 2020

The truth is that fame and the media have always needed one another, and like it or not as individuals, we are a part of the narratives we perpetuate. Social media, in particular, is fed by negativity. You could argue that they print/report what we, as consumers and readers want and why not?

Print 60

Print Social Media Report Course 60