ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Earned media boosts SEO. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call my PR team.” PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds. How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. This year we were especially psyched to take advantage of free online courses that really upped our game. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Prohibition

MARCH 21, 2022

I did a journalism degree at Uni in Leeds and alongside my course, I did an internship in the PR team at a full-service marketing agency. I learnt the basics of traditional PR and then went on to work at a more digital/SEO type agency for a while, before finding a middle ground at Prohibition.

Meeting 62

Meeting Pinterest Agency SEO 62

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. While at the conference, I’m going to do several media interviews that link to that original blog post. But, of course, your work has just begun. This may sound like a tall order to fill. I promise you can do it. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Larry is my guest in this latest interview in the Off Script series.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. Optimize: target recommended SEO keywords and messaging. Book a Social Selling Secrets Masterclass Discovery Call.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

SEPTEMBER 6, 2016

These experiences changed the course of her career, exposed her to the BurrellesLuce clipping service as a client, and eventually led up to her employment with the company. she said recently in an interview conducted by email. 1) What has changed the most about PR over the course of your career?

Measurement 60

Measurement Course Advertising Advertising 60

The Proactive Report

APRIL 3, 2015

Put them in your newsroom, along with a short video interview about their area of expertise. SEO is no longer a mysterious skill the IT or internet marketing people have. Post all relevant images to your newsroom (optimizes for search of course) Resource: How to take brilliant photographs with your smart phone.

Analytics 100

Analytics Resources Video Google 100

The Resolution Blog

FEBRUARY 25, 2019

You want to try and become part of their research process with the content you create and use tactics like SEO to make sure it reaches them. I think it can, but of course, it depends on the industry. Of course, long form content on the blog is really important too, because Google evaluates you based on your content there.

Measurement 120

Measurement Case Study Pitching Agency 120

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93

PR in High Definition

OCTOBER 30, 2023

However, she was never considered a world-leading singer – I think of Ali G’s joke when interviewing the pair, ‘Does Brooklyn want to grow up to be a footballer like his dad, or a singer…Like Mariah Carey’. Clearly, being part of one of the most successful groups of our time played a big role in the early days.

Reputation 62

Reputation Fashion Newspapers Local 62

Ishmael's Corner

MAY 5, 2015

As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO. The third pillar focuses on our own brand and reputation.

Storytelling 60

Storytelling SEO Agency Leadership 60

Prohibition

JANUARY 20, 2021

This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 3) It can offer a new perspective. By hiring a PR agency, you will get a fresh set of eyes looking at your business and your objectives.

Company 62

Company Software Crisis Management Agency 62

Rock the Status Quo

FEBRUARY 17, 2016

I think it’s somewhat common, especially now that we don’t look for SEO results any longer. The days of landing media interviews from a wire release are long gone, but we do expect a decent volume of placements. Of course it did!! What did I get in return for my money? What is wire service fraud?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I think it’s somewhat common, especially now that we don’t look for SEO results any longer. The days of landing media interviews from a wire release are long gone, but we do expect a decent volume of placements. Of course it did!! What did I get in return for my money? What is wire service fraud?

Engineering 100

Engineering Newspapers Google Banking 100

Landis PR

JANUARY 22, 2024

Of course, there’s an element of truth in that story: right at this moment, countless CMOs are stuck between a rock and a hard place. The headline in the first draft of this article was “CMOs, can you justify the importance of communication and defend your position?” And that made me yawn, too!

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. In the course of delivering a freezer to a couple in Dripping Springs, Texas, the driver from a Sears Hometown Store accidently ran over and killed the family dog. Meet Max Swisher.

Industry 60

Industry Storytelling Journalism Corporate 60

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency Internal International Meeting 59

Waxing UnLyrical

OCTOBER 10, 2016

With my obsession with music, I’ve been keeping one foot in journalism, reviewing music and interviewing artists for SoulBounce.com and other websites. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? It’s hard to name just one, but of course if I must, it’s my mom.

Measurement 40

Measurement Energy Retail Creativity 40

Sword and the Script

JULY 5, 2017

That’s my takeaway based on the interview below with Sophie Shiatis. I thought the topic would make for an excellent addition to the Off Script interview series. See these related interviews: The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. 3) Can you provide an example of a strategy work?

B2C 55

B2C Education B2B Interviews 55

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

Publicity 90

Publicity How To Course Facebook 90

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Earned coverage drives SEO Another key advantage to the type of publicity generated by a PR program, particularly in top-tier publications with high-value domains, is search engine optimization (SEO).

Reputation 156

Reputation Brand Branding Media 156

Waxing UnLyrical

OCTOBER 19, 2010

Of course, I am making some assumptions here. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Chances are good the searcher may select VolunteerMatch or idealist.org prior to finishing the complete search.

Google 101

Google Nonprofit Engineering SEO 101

Wildfire

AUGUST 1, 2018

How much coverage did you receive for all those press releases and interviews that your agency secured? And the more backlinks you get, the better your SEO becomes, which again, is something we measure intrinsically as part of our PR campaigns. In what tier media was the coverage? What was the reach of the coverage?

Measurement 49

Measurement Analytics Google Agency 49

Waxing UnLyrical

NOVEMBER 28, 2010

What is the best SEO secret you know? PR of course , from the PR and Media Blog of James Crawford. Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. Why: I know QR codes have been all the rage in Japan for a while and are just starting to catch on in the U.S.

SEO 42

SEO Measurement Blogging Facebook 42

wiredPRworks

AUGUST 2, 2016

AMA CEO Russ Klein Marketer’s Confidence Interview. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer. What’s missing in marketing right now?

Leadership 40

Leadership Survey Enterprise Conference 40

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Earned media mentions – those stories, interviews, or broadcast segments featuring a given company – typically carry the most weight when it comes to PR KPIs. An earned media placement is only as good as the people who see it, of course. The ideal KPIs align to build brand awareness, determine traffic, and generate leads.

Measurement 182

Measurement Agency Advertising Advertising 182

Journalistics

NOVEMBER 20, 2014

Over the course of the past couple of years, I’ve heard from a dozen or so other professors who have done the same thing – encouraged their students to read Journalistics. Meet Alumni – most colleges bring in guest speakers and alumni over the course of the school year. Bonus points if you can code a little and know what SEO is.

Journalism 52

Journalism Sports Writing Meeting 52

Waxing UnLyrical

SEPTEMBER 21, 2010

margaretbrady gave me a laugh when she said Of course, the client meant the Barcelona Principles. , and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. Were you inside my head when I wrote the problem with PR ?!

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

DECEMBER 28, 2010

There’s Snow White and the Seven Dwarves, of course. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them.

Publicity 95

Publicity Facebook Twitter Measurement 95

Journalistics

JUNE 18, 2012

Of course, you can post graphics, images, video, and other multimedia to the blog as well. Over time, this content will lead to interview requests from journalists and bloggers. You can share insights into internal decisions guiding the development of new products, or share success stories your current customers want to share.

Blogging 52

Blogging Writing Engineering Video 52

Waxing UnLyrical

NOVEMBER 22, 2010

I was being tongue-in-cheek, of course, and they had some good answers (about how agencies can help you scale, and can help you in times when crisis communications are necessary). I got up and asked them, “if that’s the case, why do we need PR agencies?” Images © SocialFish, used with permission Thanks so much for stopping by WUL!

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

OCTOBER 11, 2010

Of course I would. Of course Columbus wasn’t perfect. Would I love to live in a world where there was no pestilence, where everyone loved their neighbors, where we didn’t scream and fight over crap? Image: peterc8800 via Flickr, CC 2.0 But I live here. I have to do the best I can. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 47

Measurement Tourism Blogging Twitter 47

Waxing UnLyrical

NOVEMBER 14, 2010

Besides, I can see we both work for Johns Hopkins University (I taught a course in Italy last summer: [link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Perhaps its because teaching runs in my family (on both sides), but while the course preparation etc. Thank you again for stopping by.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

SEPTEMBER 13, 2010

Mark as read Approve comment But of course, Nick - you were the one who spurred this post, so thank YOU! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 53

Measurement Blogging Tourism Twitter 53

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A positive piece of earned media – an editorial feature or interview published in the editorial press – offers a degree of credibility that simply can’t be matched by company newsletters or sales materials. Of course you can create your own earned media coverage in a popular outlet. But why stop there?

Media 120

Media Interviews Print SEO 120