Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. How much coverage did you receive for all those press releases and interviews that your agency secured?

Measurement 49

Measurement Analytics Google Agency 49

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Of course, I am making some assumptions here. Regardless, thanks for visiting! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Google 101

Google Nonprofit Engineering SEO 101

wiredPRworks

AUGUST 2, 2016

AMA CEO Russ Klein Marketer’s Confidence Interview. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer. What’s missing in marketing right now?

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

DECEMBER 28, 2010

There’s Snow White and the Seven Dwarves, of course. Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# I actually have a bunch of them. Also Cinderella. Also Sleeping Beauty. Well, I still love fairy tales.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. What is the best SEO secret you know? PR of course , from the PR and Media Blog of James Crawford. Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. I thought this was a good primer.

SEO 42

SEO Measurement Facebook Blogging 42

Journalistics

NOVEMBER 20, 2014

Over the course of the past couple of years, I’ve heard from a dozen or so other professors who have done the same thing – encouraged their students to read Journalistics. Meet Alumni – most colleges bring in guest speakers and alumni over the course of the school year. Bonus points if you can code a little and know what SEO is.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? Besides, I can see we both work for Johns Hopkins University (I taught a course in Italy last summer: [link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" PR and the power of ideas , from Richard Bailey’s PR Studies.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. Mark as read Approve comment But of course, Joe. .&# A palomino is “ a coat color in horses, consisting of a gold coat and white mane and tail.&# In other words, something very unusual.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

OCTOBER 27, 2010

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. And of course, then came the questions from my mom: “What happened to your clothes?” I was so shocked by the noise and the flurry of activity that I began to wipe the paint on my clothes to hurry myself outside.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

OCTOBER 22, 2010

Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! They only helped us by taking our key messages online. If so, how did you address it? Not that difficult, is it?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

DECEMBER 5, 2010

Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL! Mark as read Approve comment But of course, Steff! Mark as read Approve comment But of course, Jen - I should have done it a long time ago. These blogs, and people, enrich my digital, and real, life. Who are yours? Regardless, thanks for visiting!

Facebook 80

Facebook Twitter Measurement Blogging 80

5W PR

NOVEMBER 23, 2021

Of course, the consumer world quickly grew tired of these disruptive marketing methods, which is when “inbound marketing” began to grow in popularity. Influencer Marketing is SEO Friendly. A good influencer strategy could ensure that businesses get more organic traffic to their website through SEO too.

Instagram 158

Instagram Publicity How To Social Media 158

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Cha-cha-change Of course, things have changed a lot in just a few years. Image: rubyblossom. That’s a little dramatic, but I went through that every week for two years since my job (before I went out on my own) was in New York, not DC. And that led to the article.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

DECEMBER 2, 2010

I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. One of the most creative cover letters I received was one sentence; 14 words, to be exact. It was so creative, that I remember it verbatim to this day. It was crazy. Walk the talk.

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

DECEMBER 21, 2010

So of course I checked it out. Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? Thank Eric for the analogy, he mentioned his family discussions in our first interview). Just why do I love Amplify so? If I don’t find ‘em, I don’t clip ‘em.

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

DECEMBER 4, 2010

This isn’t “True Blood.&# ) And before you start looking around for stones to throw at me, of course KACA is a good cause… or, at least, its cause is a good cause, I’m not familiar with the organization itself. Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

PR Fuel

MARCH 17, 2020

Of course, it’s not a zero-sum game. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. Of course, there are a few cons to content marketing. Giving an interview about how you won the town’s barbecue competition.

Publicity 66

Publicity Small Business Advertising Advertising 66

Victorious PR

FEBRUARY 22, 2023

Victorious told us what they would do for us and delivered exactly as promised” Christian Santiago here has been featured all over the place and has increased the traffic to his website by 93% without any changes to the website’s SEO. Most courses offer little results, if any, in the first month… some never provide any real value.

Publicity 52

Publicity Video Pitching Google 52

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Free Tools and Courses: Providing practical value to your audience through free tools, templates, calculators, and courses positions your brand as a helpful resource.

B2C 52

B2C Case Study B2B Content Marketing 52

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

JULY 3, 2013

Of course, you could also decide that each month you will focus on a different category – it’s up to you to figure out what mix best suits your audience. Be sure to include this as a stage in the process (and be sure to include your creative team on the editorial calendar list). Assign the Work With Deadlines. Don’t Forget Visuals.

How To 52

How To Pinterest Resources Writing 52

Waxing UnLyrical

NOVEMBER 1, 2010

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it? You tell me. Utopia aside. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

DECEMBER 9, 2010

We read about viral videos from Steve Garfield’s how-to guide, Get Seen , and knew these had to be engaging, compelling, relevant to the audience, and of course, have good quality. And of course, it worked. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process.

Video 87

Video Facebook Twitter Viral 87

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. For creative invention and surreal comedy Malcolm Pryce’s ‘Last Tango in Abersytwyth’ series always amuses.

Film 40

Film Creativity Newspapers Internal 40

Contently - Strategy

APRIL 9, 2024

You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. But you might be able to use the same content to nudge people to sign up for your online course.

eBook 52

eBook Video YouTube Blogging 52

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. That was an evolution for us.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111