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What PR Teams Should Know About Substack

ImPRessions - Crenshaw Communications

PR teams should subscribe to individual Substack newsletters to stay informed, of course. Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews.

Analysis 156
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7 reasons why effective PR is more important than ever

Remote PR Jobs

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. A version of this post first appeared on the Crenshaw Communications blog.

Mobile 100
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B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer

MaccaPR

For example, too many companies are trying to optimize social channels with a social media team, but then their email program is managed by another team, and the website is managed by a different team, and SEO by another team. No one is advocating for the buyer, and as a result, marketing is often delivering a poor brand experience!

B2B 71
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Create a Content Hub that Drives PR Results

Cision

Owned media is content you create on a platform you own, such as your company’s website or blog. It also increases your SEO and search rankings, which brings those prospects directly to you. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. Do it well.

Exercises 198
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My recent interview with Vuelio

Norton's Notes

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. They have very kindly allowed me to re-share this with you here on my blog, I hope you like it. Why should people read your blog? What makes it different?

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Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Larry is my guest in this latest interview in the Off Script series.

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Are Blog Posts Better Than Press Releases?

Journalistics

There has to be a better way, and I think that way is a news blog. What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? If you build an audience around your news blog, you create an earned media channel for instantly sharing your news with the most interested audiences.