Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. >>> Can your agency bring big ideas and execute?

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Trade Shows B2B Marketing Conference 105

Landis PR

NOVEMBER 21, 2022

Trade shows, in all their schmoozy glory, were major casualties. CES (Consumer Electronics Show), the world’s biggest trade show, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Now, every moment on the show floor needs to count.

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Trade Shows Automotive Travel Mobile 52

Konnect Agency

MARCH 15, 2023

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.

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Trade Shows Trends Meeting Agency 52

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021. There’s good news here, however.

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Conference Trade Shows Technology Video 310

Agility PR Solutions

FEBRUARY 20, 2020

While digital marketing is hugely important to the majority of modern businesses, being able to meet with prospective clients at events like trade shows is still an incredibly effective marketing tactic. The post 7 tips for marketing your company effectively at trade shows appeared first on Agility PR Solutions.

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Trade Shows Company Marketing Meeting 86

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

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Trade Shows Content Marketing Conference Marketing 119

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Events can be utilized for more than gathering sales leads and meeting with clients.

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Company Trade Shows How To Product Launch 222

Sword and the Script

AUGUST 26, 2014

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. It provides an “event” to talk about with attendees – a hook to hang a hat on. Generally, an entire marketing organization is focused on that one event.

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Trade Shows Conference Pitching Meeting 118

Konnect Agency

FEBRUARY 16, 2021

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. Many of these have been restructured and planned as “virtual” events. Shifting to influencer engagement can create some of the same organic communication and connection that happens at conferences and trade shows.

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Trade Shows Conference System Social Media 88

The Hoffman Agency

FEBRUARY 17, 2020

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?

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Trade Shows Mobile Travel Hotels 36

Beyond PR

MARCH 8, 2017

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show. During the show. After the show. The Downside?

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Trade Shows Product Launch How To Conference 66

PR in High Definition

FEBRUARY 25, 2015

As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. Before you even start any planning or event management for any show, […]. The post The Four Ps for trade show PR success appeared first on Firefly Communications.

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Trade Shows Meeting Blogging Communications 48

Bianchi Biz Blog

APRIL 3, 2024

And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Business Wire

DECEMBER 17, 2019

At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES.

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Trade Shows Pitching How To Meeting 196

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

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Trade Shows Marketing Hotels Travel 40

5W PR

MARCH 18, 2020

The Centers for Disease Control and Prevention is recommending that large events and gatherings of 50 or more people, scheduled within the next eight weeks, be canceled or postponed. For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost.

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Trade Shows How To Policies Travel 88

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Credibility. Content that has legs.

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Leadership Industry Conference Trade Shows 295

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. What would you say is a good first step in prepping for an event? And make sure to download and use the event app well in advance.

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Trade Shows Meeting LinkedIn Big Data 36

Cision

AUGUST 25, 2016

Events equal opportunity. conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. Events — especially large ones — can put your brand center stage, which is not where you want to end up if something goes wrong.

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand. Pick an outstanding topic and a title that tells a story.

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B2B Leadership Trade Shows Insurance 136

Agility PR Solutions

JANUARY 30, 2019

There are many different corporate events that businesses have a vested interest in either attending or hosting. Or perhaps you are attending a trade show, […]. The post 4 event branding ideas to get on your prospects’ radar appeared first on Agility PR Solutions.

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Trade Shows Brand Branding Reputation 66

Sword and the Script

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

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Survey B2B Report Video 92

5W PR

AUGUST 31, 2017

5W secured over 300 members of the press from leading trade and consumer outlets including The New York Times, WWD, Today Show, ELLE, Town & Country – the list goes on. Following CONNECT INDIE, a press preview was held on Aug. 23 at Skylight Clarkson Sq.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Now that all tech and other events have been nixed , what do speakers bureau managers do? Event producers and programmers are scrambling to adapt.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Credibility. Content that has legs.

Leadership 170

Leadership Industry Conference Trade Shows 170

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Events can be utilized for more than gathering sales leads and meeting with clients. Crowdfunding.

Company 68

Company Trade Shows How To Product Launch 68

Cision

JULY 24, 2017

Event speakers can have that same effect on a conference. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. They inform, challenge and inspire, unfortunately, event speaker announcements are often less than inspirational.

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Trade Shows How To Conference Examples 209

5W PR

FEBRUARY 22, 2023

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Live Events When thinking about PR strategies, you should not overlook the value of doing live, offline events. You can organize the event yourself or be one of the sponsors.

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Strategy Product Launch Brand Branding 88

Agility PR Solutions

NOVEMBER 2, 2020

Across the world, in-person events—such as trade shows, a mainstay of B2B marketing—have been […]. Additionally, 60 percent of the personal services and 46 percent of the manufacturing segments have also seen significant turmoil in their operations.

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B2B Company Tourism Trade Shows 86

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry.

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Internal International Retail Trade Shows 78

Bianchi Biz Blog

JUNE 29, 2023

Don’t forget to ask the CTA about sponsorship opportunities, speaker proposal submissions and other special events you want to be a part of during CES. CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor.

Mobile 75

Mobile Technology Automotive Trade Shows 75

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. If you’ve ever attended a dull panel event where one person pontificated endlessly, or the moderator didn’t spread the wealth, you know how uncomfortable it can be.

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B2B Trade Shows Leadership Conference 178

Shift Communications

SEPTEMBER 30, 2015

From networking mixers to industry trade shows, SHIFT understands the power of offline engagement (no really, we do ). Just as there are two sides to every story, there are also two sides to every event. Sure, this one seems pretty straight forward but it’s an easy one to forget with the long hours that accompany most events.

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How To Trade Shows YouTube Conference 60

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. For example, if you’re looking to generate awareness about a new event, your influencer search will look a lot different than if your goal is to sell tickets quickly. How Can Influencers Shape Events?

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Marketing Trade Shows Local B2B 45

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?

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Automotive Technology Transportation Trade Shows 110