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Maximizing Trade Show Roi

Ronn Torossian

Learn how to boost trade show ROI through strategic planning, engaging booth experiences, and effective lead management, with proven tactics for maximizing return on event investments. The post Maximizing Trade Show Roi appeared first on.

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Trade Show Publicity: Learn Best Practices and Boost Your Results | Business Wire Blog

Business Wire

Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services. These events condense the product education journey, allowing visitors to learn as much as they can at one time.

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Trade show PR: Turning swag strategy into post-event storytelling and stakeholder engagement

Agility PR Solutions

Our marketing and sales toolkits would be incomplete without trade shows. We love them for gathering leads, but these high-traffic events are an opportunity for much more than that. Trade shows are dynamic platforms for brand storytelling, stakeholder engagement, and long-tail PR amplification.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. You can also research past event coverage, taking note of which media contacts have covered the event in previous years.

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Making The Most Of Virtual Event Experiences

ImPRessions - Crenshaw Communications

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021. There’s good news here, however.

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The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

Ishmael's Corner

By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences.

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Top post-COVID shifts of virtual and hybrid conventions, corporate events, trade shows and meetings

Agility PR Solutions

The big question on everybody’s minds these days is what the future holds for virtual events and meetings. Were they a flash-in-the-pan to help event organizers and businesses survive the past year-and-a-half, or are they a viable tool for communicators in the brave new world?