Contently - Strategy

AUGUST 11, 2022

You can streamline communication with both internal and external teams with platforms like Slack or even our own Contently, where you can manage deadlines, projects, and communications all in one location. You may find you have a lot of material on a topic and can create a course out of those pieces. Are you asking questions?

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Critical Mention

APRIL 6, 2017

In this two-part series, we chatted with the entrepreneur and highly sought-after keynote speaker about the three essentials to pitching media, his unconventional way of preparing for media interviews, his ADHD, love of skydiving and, of course, fake news. You are known for your best-selling book on customer service, “Zombie Loyalists.”

Social Media 60

Social Media Customer Service Hotels Marketing 60

Waxing UnLyrical

SEPTEMBER 17, 2023

I promptly clicked the “this wasn’t me” link, but by then, of course, the links had expired. Miraculous good fortune In what has to be miraculous good fortune, I was able to reach two colleagues currently at Meta, both of whom filed internal tickets to help me retrieve my profile. The hacker(s?)

Social Media 59

Social Media Facebook Media Internal 59

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center.

Company 156

Company Tools Technology Software 156

Cision

MAY 6, 2015

And of course that reasoning informs very little about how PR drives business objectives. She is the Co-Chair of the North American chapter of AMEC (International Association for the Measurement and Evaluation of Communication) and Vice President at BurrellesLuce and one of the prominent voices in PR measurement.

Engineering 120

Engineering How To Measurement Analytics 120

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. But, of course, your work has just begun. Now, choose 10 of these items you’d like to use for content. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JUNE 3, 2020

Under Armor recently sponsored Quarterback Tom Brady at the “The Match: Champions for Charity” golf tournament and the TVEyes use that as an opportunity to demonstrate the feature: “Over the course of the broadcast, the Under Armour logo was detected 62 times on Brady from shirt to shoes. Nielsen reported that 5.8

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

PR in High Definition

JULY 22, 2019

But, of course, this is to assume best practice is followed – and in the fast-paced environment of a news room, this can sometimes be overlooked. Then, of course, there’s the crisis communications element. An even more concerning consideration is the labelling of a legitimate video as a deepfake.

Media 74

Media Viral Video Newspapers 74

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Should companies hire public relations people internally? There are pros and cons to hiring public relations (PR) professionals internally. Not a bad breakdown.

Interviews 106

Interviews Publicity Technology Social Media 106

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

The Resolution Blog

MAY 7, 2019

Of course, humans can intervene and put it back on the right path if it veers off, but machine learning is ultimately what’s at the core of AI. I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. Once you move past that, you get to decision intelligence.

Technology 120

Technology Analysis Data Tools 120

Prohibition

AUGUST 26, 2019

Communicating key messages through subtle tones which appeal to a particular target audience often requires a clever strategy and of course a shrewd execution. International Women’s Day – Katy Shaw.

Case Study 48

Case Study Video Study Film 48

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Acknowledge the potential downsides, and propose a course of action based on best practices. My own experiences echo these findings.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

DECEMBER 3, 2019

If I sold these right now, I would stand to earn about $80 in short term capital gains – less taxes of course. They do this by developing a distinct social media identity for IR, separate from their corporate profile that focuses on product and customer service.”. 3) The mainstream media is back with influence.

Data 91

Data Enterprise Survey Instagram 91

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. In other words, take the knowledge from your course work and apply to real-world situations. It’s all about customer service. Ask the right questions.listen.and engage your customers. There was a public outcry.

Sports 60

Sports Internal International Enterprise 60

Waxing UnLyrical

MAY 9, 2016

C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: “The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customer service response gone awry. Go to the International Risk and Crisis Communication Conference ( ICRC ). Here are a few ways to do this: 1. Freberg has presented at several U.S.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. This is will be my third IMEX conference.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can course correct your comms strategy when overall sentiment dips and immediate action is required. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

APRIL 9, 2024

This document serves as a guide, outlining the course of action during a crisis. It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press. Communication strategy Set out foolproof communication procedures. Drills are crucial too.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Reputation Us

SEPTEMBER 7, 2016

That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. That’s what good customer service is,” Huey explained. “I People want to know. Perception is reality. “One

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Sword and the Script

FEBRUARY 11, 2017

Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others. Before the advent of visual search ads – marketers gave Pinterest respectable grades according to eMarketer (see chart nearby).

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

NOVEMBER 22, 2010

I was being tongue-in-cheek, of course, and they had some good answers (about how agencies can help you scale, and can help you in times when crisis communications are necessary). At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g.

Community 82

Community Publicity Web Social Media 82

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

In an internal company email CEO Bob Gamgort explained that the company didn’t intend to appear to “take sides” in the emotionally charged dispute and apologized to employees for their distress. It pays to overprepare for the public and internal response after any move that may seem controversial.

Brand 136

Brand Branding Advertising Advertising 136

Onclusive

JUNE 29, 2018

As the situation changes, change your course. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers.

Crisis 186

Crisis How To Brand Branding 186

Prohibition

JANUARY 7, 2022

Although such crisis situations should be avoided at all costs, it’s important to identify what type of crisis you are facing, as that may dictate the appropriate course of action. The plan should also include internal and external stakeholders. Financial crises are usually caused by large unexpected expenses or losses.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

The Hoffman Agency

NOVEMBER 21, 2023

Other areas of focus included the need for a collaborative rather than transactional approach, and for robust internal processes that allow transformation to take root. But this approach comes at its own high cost when sudden disruption calls for adaptation to maintain customer service.

Brand 36

Brand Branding System Technology 36

Cision

MAY 3, 2017

If anything goes wrong, they follow procedure to correct course, or land the plane. Every single year based on User Generated Content, the airline industry has had hundreds of thousands of flashing buzzing lights screaming at them to change course. That’s why there hasn’t been a major air disaster in the United States in several years.

Airlines 137

Airlines How To Engineering Radio 137

Cision

NOVEMBER 2, 2015

My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Of course, all of these recommendations come with the caveat that the charts will only be as good as the data sets that inform them.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Of course, all of these recommendations come with the caveat that the charts will only be as good as the data sets that inform them.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 16, 2015

There are a host of data visualization tools for non-programmers that communication professionals might use to pitch journalists, highlight information for internal stakeholders, or direct to consumers. Of course, I would be remiss not to mention the Cision tools as a part of your technology assessment.

Measurement 120

Measurement Resources Technology Examples 120

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 And it’s not just our marketing and communications teams that are called on to do this.

Brand 40

Brand Branding How To Employee 40

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). What could be more customer service-y than an unsolicited autoresponse? Improved Embeds. UX Improvements.

Facebook 0

Facebook Mobile Analytics Advertising 0

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. Deirdre Breakenridge is CEO of Pure Performance Communications.

Social Media 113

Social Media Media Infographics Community 113

Beyond PR

MAY 3, 2017

If anything goes wrong, they follow procedure to correct course, or land the plane. Every single year based on User Generated Content, the airline industry has had hundreds of thousands of flashing buzzing lights screaming at them to change course. That’s why there hasn’t been a major air disaster in the United States in several years.

Airlines 65

Airlines How To Engineering Data 65