5W PR

MARCH 8, 2024

Living the brand values Highlight the brand’s core values and how they resonate with what matters to the customers during tough times. Delivering value Of course, price sensitivity shoots up during economic downturns. Deliver reliable products and services that consumers can depend on, especially when they need them most.

Consumer 78

Consumer How To Customer Service Policies 78

5W PR

MARCH 7, 2024

At iGaming NEXT 2024, industry leaders convened to discuss the latest developments and chart the course for the future. Among the key insights gleaned from 5WPR team members who attended the event are reflections on the rising costs of customer acquisition for operators and the strategies they’re employing to navigate this challenge.

Trends 78

Trends Technology Customer Service Analytics 78

5W PR

APRIL 9, 2024

This document serves as a guide, outlining the course of action during a crisis. It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press. Crisis management team Put together a dedicated squad responsible for PR crisis management.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Prakkypedia

SEPTEMBER 13, 2020

It’s imperative to get to know customer service staff, the finance team, web team and so on, so that the impact of any PR work can be measured across those different spaces. I’ve worked with a number of organisations over the years – large and small – all with various objectives and sets of data.

Measurement 92

Measurement Customer Service Web Course 92

Onclusive

APRIL 5, 2018

Of course, tying PR results to site traffic and actions taken is a huge bonus that helps me report true ROI.” – Lisen C. “A Great company and customer service.” – Collin D. It’s efficient to run various tests and get nice visual representations to best represent PR success, so my reports are more polished.

Software 199

Software Analytics Customer Service Comparison 199

Onclusive

JUNE 1, 2023

You can course correct your comms strategy when overall sentiment dips and immediate action is required. But with social listening you can get a true, real-time view of brand perception. Has that story had a negative impact on stakeholder sentiment and requires a response? If so, join our live webinar ‘Social Listening the PR Way ’.

Strategy 370

Strategy Communications Reputation Measurement 370

The Hoyt Organization

SEPTEMBER 19, 2023

The Solution The primary objective over the course of a year was to manage the brand by ensuring a seamless transition from Auction.com to Ten-X. Over the course of the subsequent one-year period, the campaign placed 621 reporter-authored stories, an average of 1.7 articles per day for the tech start-up.

Real Estate 52

Real Estate Industry Customer Service Course 52

NewsWhip

JUNE 14, 2023

We’ve also been recognized with the ‘Users Love Us’ badge for consistently achieving outstanding ratings of 4.0 stars and above.

Leadership 78

Leadership Software Customer Service Small Business 78

Deirdre Breakenridge

FEBRUARY 27, 2017

Chat bots replace many parts of customer service. Make a plan that includes: How much time per day you’ll spend learning, Top five publications, blogs, online magazines you want to read every day, Top three courses you want to take in the next three month, Top three conferences you want to attend this year. Don’t believe me?

Customer Service 150

Customer Service Meeting Community Conference 150

Cision

SEPTEMBER 21, 2015

Amazon uses an autoresponder on their @amazonhelp Twitter account to refer people to an actual customer service agent for appropriate support. By using autoresponders to send customers to where Amazon has a greater concentration of customer service reps, they “canalize” the customer service process.

Social Media 120

Social Media Customer Service Media Resources 120

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. You can use the following three key tactics in your PR and comms strategies to increase brand awareness: 1.Consistent

Brand 195

Brand Branding How To Reputation 195

Onclusive

AUGUST 22, 2017

Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts. Reporting on established metrics isn’t enough today. C-suite leaders expect today’s PR professional to iterate on the PR metrics they use based on the goals of each campaign. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Flack's Revenge

JANUARY 15, 2020

Of course, we don’t lie!!! After firing off an angry tweet , I got to thinking (always a bad sign); and reflected on a post I wrote over ten years ago: PR Moment of Truth (the title refers to a phrase from the customer service field ). Now wait a second, I can hear you protest. That is not our job. To help the team win.

Journalism 156

Journalism Ethics Customer Service Report 156

Waxing UnLyrical

JUNE 12, 2013

An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations.

Customer Service 103

Customer Service Publicity Film Measurement 103

Communications Conversations

FEBRUARY 1, 2022

And sure, there are many ways brands earn trust–customer service, CEO actions, and pricing just to name a few. In fact, it’s a course I put my students through at the University of St. The chart below says it all. But, content marketing fits into that mix, too. Who heads the list? Thomas each year.

Privacy 88

Privacy Content Marketing Google Web 88

Cision

DECEMBER 14, 2016

Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. Converse is a multi-platform chatbot creator (of course one of these platforms is Facebook Messenger). Converse ( converse.ai ).

Facebook 120

Facebook How To Customer Service Wikipedia 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. Don’t shy away from edgy or contrarian viewpoints.

B2B 147

B2B Leadership Customer Service eBook 147

Stephen Waddington

MAY 16, 2017

It puts public relations on a collision course with marketing disciplines. The majority of online communities are used as a means of content marketing, or rudimentary customer service. Customer service instant messenger channels started to appear on retail websites at the end of the last decade.

Publicity 119

Publicity Customer Service Community Internal 119

Critical Mention

APRIL 6, 2017

In this two-part series, we chatted with the entrepreneur and highly sought-after keynote speaker about the three essentials to pitching media, his unconventional way of preparing for media interviews, his ADHD, love of skydiving and, of course, fake news. You are known for your best-selling book on customer service, “Zombie Loyalists.”

Social Media 60

Social Media Customer Service Hotels Marketing 60

ImPRessions - Crenshaw Communications

JUNE 7, 2018

Strategic silence was the best course of action here, because any interjection by the brand would have probably amplified the negative attention and fueled greater criticism. It had plenty of defenders who fired back on social platforms with #JustaCup, including celebrity influencers like Weird Al Yankovic, Demi Lovato, and Stephen Colbert.

SEO 227

SEO Privacy Crisis Crisis Management 227

Cision

MAY 18, 2015

Probably the least exciting aspect of social listening is customer service. You may provide customer service by phone or by email, in great volume or in great scarcity – but social care (customer service on social media) is the primary reason that many social users will engage with brands on social platforms.

Customer Service 120

Customer Service Social Media Analysis Data 120

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Of course, there’s not much for marketing and communications teams to do to foil threats beyond insisting that their employers or clients harden their security infrastructure. The good news is that “viral” customer service works both ways.

Reputation 130

Reputation Viral Employee Customer Service 130

Onclusive

NOVEMBER 8, 2023

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customer service.

Training 195

Training Media Training Reputation Crisis Communications 195

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius. I took it as an elective.”

Education 150

Education Training Course Social Media 150

Reputation Us

JUNE 1, 2023

Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. Money will come if your products, services, processes, and people are stellar. Blue Ocean: There are several reputation management issues today that most businesses need to address.

Technology 78

Technology Interviews Reputation Crisis 78

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. ” Of course – even with this definition – identifying your industry’s influencers and developing relationships with them isn’t easy.

Marketing 120

Marketing Customer Service Community Conference 120

Cision

OCTOBER 2, 2015

FOCUS: Follow One Course Until Successful. Service is the new social. Exemplary customer service will never go out of style. What makes amazing customer service? Social media success formula: Content + Engagement + Conversion. Sometimes things in life really are that simple. What’s your focus?

Facebook 120

Facebook Customer Service Social Media Meeting 120

Communications Conversations

JANUARY 29, 2019

That’s par for the course with today’s modern brand on social media. Because customer service is something almost every brand worth its salt is doing on Twitter and Facebook. Responded to customer rants on social media with templated responses? This is customer service. Nothing more.

Brand 68

Brand Branding Customer Service Trends 68

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Of course, the growth and speed of real artificial intelligence and its impact may well be overblown.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Onclusive

AUGUST 9, 2021

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customer service. Reporting on established metrics isn’t enough today.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

MAY 3, 2017

If anything goes wrong, they follow procedure to correct course, or land the plane. Every single year based on User Generated Content, the airline industry has had hundreds of thousands of flashing buzzing lights screaming at them to change course. That’s why there hasn’t been a major air disaster in the United States in several years.

Airlines 137

Airlines How To Engineering Radio 137

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Social will evolve both as an organic and paid channel and of course, new social networks will arise. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

Melissa Agnes

JANUARY 5, 2015

Now that we have that all cleared up… here are the 3 absolute must-do’s to help make your 2015 crisis-free: 1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Melissa Agnes

JANUARY 5, 2015

1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ? Review your customer service and issues management policies, and incorporate issue management protocols, procedures and guidelines within them.

Crisis 100

Crisis Exercises Customer Service Training 100

Cision

NOVEMBER 11, 2016

Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist. Of course, all the images in the world will only get noticed if your pitches are strong. If I won the lottery I would… do charitable things of course. When I was young I wanted to be… a translator for the UN.

Communications 253

Communications Data Local Survey 253

Landis PR

DECEMBER 13, 2021

It’s an analogy, of course, but I’m writing this while anticipating lunch, and hunger is more powerful than the keyboard. This is a classic customer service line, but it also serves a specific purpose. Photo courtesy of Pexels. By Brianne Miller, LCI. Who doesn’t like a good old PB&J? How did you hear about us?”.

Customer Service 52

Customer Service Data Software B2B 52

Contently - Strategy

AUGUST 11, 2022

You may find you have a lot of material on a topic and can create a course out of those pieces. You’ll give customers a way to learn a skill or how to use your product more efficiently, and if they’re new, you get their email address to continue building trust with them. Is it still generating traffic to your site?

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138