ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

Polaris

JANUARY 13, 2015

Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. Of course, we all want to work with pleasant individuals. When hiring a PR agency, ask how they measure program results.

Agency 100

Agency eBook Measurement Creativity 100

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. The answer is, of course, heavily dependent on the audience you are trying to reach and the business you are in. See, “ The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft, and Georgia-Pacific Do It.”) Measure at every step.

Communications 40

Communications Measurement Employee Course 40

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I want to give thanks to all of my friends, colleagues, and, of course, my family. These are just a few.

Skype 150

Skype Industry Storytelling Interviews 150

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Maxim Behar

JANUARY 11, 2024

Because Elon Musk sometimes sleeps in his factories and puts his bed there it is not only him, of course. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Maxim: You're getting into my business here. Do you have any such observations?

Leadership 59

Leadership Social Media Creativity Ethics 59

Prohibition

JUNE 8, 2023

This will ensure that your content is well-structured and doesn’t veer of course. An external microphone will improve audio quality in amateur videos, ensuring your viewers can hear you clearly and are especially helpful if a lot of the content you share on social media features interviews and ‘pieces to camera’.

Video 62

Video Social Media Instagram Media 62

5W PR

OCTOBER 18, 2018

Read on for the full interview! This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. In this climate, we can expect the pendulum to swing back towards creativity in the coming year. The Return of Real Creative.

Advertising 89

Advertising Advertising B2B Creativity 89

Prohibition

APRIL 18, 2023

In my previous role, I worked heavily in social media and design, so it was hard to measure of my work, but my role at Prohibition allows to me take on a broader role and responsibility; writing whitepapers, managing HubSpot data , creating whitepapers. What’s your top tip for someone looking to get into the PR industry?

Meeting 62

Meeting Agency Social Media Interviews 62

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. If so, how did you address it?

Measurement 60

Measurement Social Media Tourism Twitter 60

NewsWhip

MARCH 3, 2020

Earlier this week, we had the chance to chat with him about the application of data, the power of earned media, and of course, some tennis. . I read your recent “talk tech” interview with Sean Czarnecki from PRWeek and understand you and Diana Littman have transformed how MSL uses data.

Data 88

Data Agency Sports Creativity 88

Mindful Marketing

NOVEMBER 21, 2021

Those of us who have served on search committees, conducted job interviews, and participated in training, know the significant time, effort, and expense it takes to make successful hires. Of course, there’s no one way. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 90

Employee Training Leadership Video 90

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Set your goals and objectives and determine how you'll measure your success.

How To 104

How To Fashion Banking Industry 104

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Karen Freberg

JANUARY 14, 2021

We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field.

Social Media 88

Social Media Media Resources Creativity 88

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) To keep the interview moving, it’s important to listen to the host’s verbal cues and wrap up your answer.

Strategy 52

Strategy Interviews Pitching Energy 52

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? We don’t really have that many media here so good luck reaching that KPI,” but there’s other ways to navigate it of course.

Ethics 83

Ethics Radio Sports Facebook 83

Mindful Marketing

JULY 17, 2021

For Jeff Bezos, Richard Branson, and Elon Musk, the answer is, of course, “yes.” During a New York Times interview, he questioned the value of the space tourism race , saying, “You have the richest guys in the world who are not particularly worried about earth anymore.”

Tourism 115

Tourism Travel Nonprofit Banking 115

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. For events or capturing the CEO in an interview, try VSCO for professional editing and filters for IoS and Android. And do some educating.

Writing 149

Writing Education Pinterest Creativity 149

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Of course, it helps if you also join and get involved with a PR association like PRSSA (Public Relations Student Society of America) or PRSA (Public Relations Society of America). Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. Interviews. Most successful content programs have a clearly defined scope. Guidelines for Submitting. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

The Resolution Blog

MAY 7, 2019

Of course, humans can intervene and put it back on the right path if it veers off, but machine learning is ultimately what’s at the core of AI. This could really solve some of the measurement issues that PR has had over the years. You can listen to the full interview with Adam on the PR Resolution Podcast here.

Technology 120

Technology Analysis Data Tools 120

Ethical Voices

JULY 24, 2023

But over the course of our partnership things turned in a different direction and our agency resigned that business. How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. Now it’s AI at almost every interview. This happens frequently.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

Publicity 90

Publicity How To Course Facebook 90

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. My hobbies outside of work include…training for and participating in obstacle course races. He lives it.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Konnect Agency

NOVEMBER 26, 2019

Publications are getting increasingly more creative with the way in which they print or post paid media. Of course (insert brand name) thinks they offer the best (insert product name). A question publicist’s are often asked by clients after a placement hits is “Well how many people actually read the article?”

How To 80

How To Print Agency Social Media 80

Waxing UnLyrical

OCTOBER 10, 2016

I work on all things creative and put my passion for words to the test every day. With my obsession with music, I’ve been keeping one foot in journalism, reviewing music and interviewing artists for SoulBounce.com and other websites. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers?

Measurement 40

Measurement Energy Retail Creativity 40

Cision

APRIL 6, 2015

Of course, you can’t do this for many of the distribution methods (such as iTunes, Stitcher, et cetera) – but since you will likely host the file, you can transcribe in to a post or to another resource. Don’t use listens to measure success. “The (podcasting) format really lends itself to advertisers.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

wiredPRworks

APRIL 12, 2016

Creative thinking and ideas generation as part of the meeting experience. The International Association of Conference Centres (IACC) is the only global professional association which represents small to medium sized venues focused on meetings, training courses and conferences. Multi-location/citywide “classrooms” and workshops.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Karen Freberg

NOVEMBER 28, 2017

I felt Chapter 9 (Outside Insight for Marketers) was particularly good and relevant to the courses I teach in social media. The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. With that being said of course, we (ex.

Data 42

Data Media Case Study Social Media 42

PR Conversations

FEBRUARY 28, 2018

This anecdotal evidence is, of course, not enough to make general statements about professionalism in public relations and communication management. Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills.

Training 65

Training Ethics Data Analysis 65

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. She was so loving and took such good care of us that somehow that lack disappeared, but of course the pain remained.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Mindful Marketing

MARCH 7, 2016

Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. Research and market insight underpin our intelligent approach to clients’ programs, while measurement and analytics track our progress against carefully agreed campaign KPIs and outcomes. I also love measurement.

Communications 50

Communications Marketing Travel Pitching 50