Cision

MARCH 31, 2015

Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site.

Facebook 120

Facebook Social Media Mobile Local 120

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Marketing Media Analytics 149

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. TikTok creates new Business Creative Hub.

Social Media 62

Social Media Reddit Trends Pinterest 62

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. However, there comes a time when we can no longer learn anything from courses offered after studying those books for years. Oh, the joy and freedom to be creative!). Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165

Cision

OCTOBER 2, 2015

Eleven years after Facebook’s debut, the social media giant has racked up 968 million daily active users. Tack on Facebook’s frequently-changing algorithms and shrinking organic reach and your business may feel overwhelmed. The secret to social media success is to think and act like a member first, and a marketer second.

Facebook 120

Facebook Customer Service Social Media Meeting 120

Communications Conversations

SEPTEMBER 8, 2017

Of course, it was National PSL Day. But I’m guessing it’s a creative challenge to come up with new and interesting ways to play up this launch each year. But I’m guessing it’s a creative challenge to come up with new and interesting ways to play up this launch each year. This year was no exception.

Creativity 87

Creativity Facebook Course Twitter 87

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

Cision

OCTOBER 27, 2015

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. Facebook Search.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

OCTOBER 14, 2014

We’re all just trying to figure it out, profitably, of course. In the liberty of an abstract context, I’d re-introduce Ello and the new social network’s noble concept that there’s a better model than advertising. But it’s that sort of radical thinking that’s going to be required to topple Facebook from its top seed.

Facebook 118

Facebook Real Estate Advertising Advertising 118

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

Communications Conversations

MARCH 28, 2018

But, H&R Block recently took this fairly boring event and made it pretty darn interesting by promoting and organizing “Tax Shred Live” on Facebook. Or, that the idea of two guitarists shredding for an hour-straight on Facebook was in the HRB marketing playbook? Of course not. But, here was the creative twist.

Social Media 95

Social Media Marketing Media Web 95

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

SEPTEMBER 21, 2023

Essentially, it is a tool that takes some of the optimising out of your hands (although you should still be manually optimising on a daily basis of course!) Creative Another way you can take advantage of Meta’s AI is through its creative options. How you can use Advantage+? Something to be aware of if you do advertise to the EU.

Advertising 62

Advertising Advertising B2C Social Media 62

Prohibition

SEPTEMBER 21, 2023

Essentially, it is a tool that takes some of the optimising out of your hands (although you should still be manually optimising on a daily basis of course!) Creative Another way you can take advantage of Meta’s AI is through its creative options. How you can use Advantage+? Something to be aware of if you do advertise to the EU.

Advertising 62

Advertising Advertising B2C Social Media 62

Karen Freberg

JANUARY 15, 2020

Of course, there is a lot of planning and organizing that has to be taken into consideration – which means things are pretty much set in stone here for the semester. That’s the nature of the business – and one of the things I love about teaching social media! In summary, this is what happens in social media.

Social Media 55

Social Media How To Instagram Media 55

Critical Mention

NOVEMBER 6, 2018

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. Many social media platforms have a timeline feature, particularly Facebook. Use people, not logos. Use timeline features.

Social Media 65

Social Media Media Writing Infographics 65

Maxim Behar

APRIL 14, 2024

In 2009, amidst the Facebook euphoria and the first serious market and economic crisis the world was experiencing, I started writing one rule every day that I thought would be useful on Facebook. It had a great effect; the whole world was on Facebook back then, and every post would attract thousands of comments "for" and "against."

Writing 59

Writing Social Media Meeting Interviews 59

Karen Freberg

AUGUST 15, 2017

It’s that time of year where we are all coming together to start the new semester off with classes and of course, updating all of the materials we want to cover during the course of the semester. With professors who are teaching social media, this can be a daunting and intimidating task in many ways.

Social Media 69

Social Media Media Resources Education 69

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. You may be asking what conference is this and where do I sign up.

Creativity 40

Creativity Social Media Education Conference 40

ISEBOX

JANUARY 12, 2017

So, all you need to do is go to the 4-5 most-used social media platforms, find all Top 20 Big Pharma profiles, review every single piece of content they posted for the last few months – then analyze the responses, comments, interactions, and other indications of engagement for each post. It may be time for a refresher course …. .

Social Media 70

Social Media Pharmaceuticals Company Media 70

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Of course, the growth and speed of real artificial intelligence and its impact may well be overblown. Compared to humans, neural networks underperform when it comes to recognizing symbols, grasping concepts, and understanding social context. So, why aren’t we lucky creative services types taking advantage of this?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Deirdre Breakenridge

OCTOBER 31, 2019

My pictures were used in our social media, on our website, and in promotional materials sent to donors. This is especially helpful with the rise of Facebook Live, Instagram Live, Instagram Stories, and SnapChat. I took an introductory course on how to use Photoshop and it only scratched the surface of what the program can do.

Software 294

Software Instagram Nonprofit Social Media 294

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Karen Freberg

MARCH 12, 2021

Of course, I was amused and I “felt seen!” Besides this blog post, I have created tweets, Instagram stories, feed posts, Facebook updates, and even a TikTok video about this very cool experience. I wouldn’t be a social media professor if I did not practice what I preached, right?!

Video 122

Video Exercises Creativity Twitter 122

Communications Conversations

JANUARY 17, 2020

According to a recent CMO Survey , marketers expect social media ad budgets to increase by 89% by 2022. Of course, that same survey said that nearly 3 out of every 4 users (74%) think there are too many ads. Second, another big shift we’re starting to see is the move from public-facing social media to private social media.

Social Media 113

Social Media Instagram Construction Survey 113

Communications Conversations

FEBRUARY 2, 2018

Probably the best social media tactic I’ve seen this week. With a #NiceOff on Twitter, of course! But, I thought it was a creative approach to a common challenge for many brands sponsoring the Big Game this week. Best Buy — Facebook Live with the Minnesota Vikings’ Stefon Diggs. Well written.

Digg 60

Digg Social Media Banking Sports 60

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend. The most skilled among us push creative limits to come up with new content ideas for the mindboggling media options out there. Smart diplomacy. Resourceful researching.

Creativity 120

Creativity Course Meeting Technology 120