ReimaginePR

MAY 16, 2015

Lots of PR and Marketing pros have reached out to us looking for advice on how to get their corporate storytelling where it needs to be. And brand storytelling feels like something anybody can do. That’s why we’re working on an online course to help other PR pros develop their storytelling chops.

Storytelling 120

Storytelling Survey Corporate Course 120

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

PRSay

SEPTEMBER 25, 2023

As NPR reports , corporate jargon sounds trite and rings hollow. In a recent survey by language-learning platform Preply, more than 1 in 5 people say they dislike corporate buzzwords. Business buzzwords can ease communication or confuse and alienate people.

Fashion 94

Fashion Survey Corporate LinkedIn 94

Sword and the Script

MAY 29, 2018

Open-ended questions can sometimes be the most insightful part of a good survey. More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. Did any of these responses strike a chord?

Corporate 73

Corporate Communications Survey Employee 73

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Fill Your Storytelling with Purpose. But fortunately, and unfortunately, that story is told over and over.

Corporate 116

Corporate Retail Policies Employee 116

Sword and the Script

AUGUST 18, 2020

A survey of 300 PR pros found 95% say “often” or “sometimes.” We dug into this in the 2020 JOTW Communications Survey this year. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Corporate constraints.

Ethics 99

Ethics Communications Survey Public Affairs 99

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 135) “Speechwriter.”.

Employee 147

Employee Print Writing Survey 147

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Ishmael's Corner

NOVEMBER 19, 2017

The Art Of Storytelling In Business Communications And Public Relations. Does PR Get Storytelling? Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling. Techniques For Effective Business Communications. If you say you’re great, no one believes you.

Storytelling 130

Storytelling Communications Publicity Survey 130

Communications Conversations

OCTOBER 25, 2017

According to a recent Pew Internet survey , 43 percent of Americans report often getting news online, a share just 7 percentage points lower than the 50% who often get news on television. It means thinking about how you use your corporate blog (or, starting a corporate blog). Jake Paul is the new Ted Danson! Radically.

YouTube 121

YouTube Television Banking Corporate 121

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.”

Storytelling 129

Storytelling Communications Survey Case Study 129

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The answer is a measly eight seconds — one second less than a goldfish’s. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 97

Survey Media Relations Corporate Communications 97

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service. Are you relying on text-only assets to drive your messaging?

Video 96

Video Communications Strategy Product Launch 96

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Conduct quick surveys. PR loves surveys, and Snapchat, with its excellent audience interaction, makes it an ideal medium for non-scientific polling. But the tour needn’t be other-worldly to get attention; even corporate headquarters can be intriguing if you’re visiting Uber.

Video 120

Video B2B B2C Survey 120

ImPRessions - Crenshaw Communications

MAY 31, 2016

In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. Public relations today is largely about storytelling. It’s a joke in our business that no one outside public relations really understands what we do.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. Second, the stats used are sourced questionably – and I do not mean survey methods here (which is another issue). Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. This was true for both the one-year and five-year trends.

Infographics 68

Infographics Data Case Study Content Marketing 68

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. That number was up sharply – 17% – from the same survey the previous year. We solicited commentary around this question from PR professionals that took the survey to find out. A voice of reason implies transparency and candor.

Survey 377

Survey Media Relations Media Ethics 377

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. For many of our clients we field quarterly surveys designed to generate relevant news or insights. Data to power PR storytelling. Surveys are the data gift that keep giving. The survey possibilities are endless, but here are our favorites.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

MARCH 22, 2016

Lucy Siegel of Bridge Global Strategies, a NY-based PR firm, recently published the results of a billing survey given to roughly 24 boutique PR firms with revenues of $3 million or less. While there is some billable hour data in the survey (see the link to the presentation in Ms. PR Firms Eat the Flat Fee Difference.

Survey 60

Survey System Trends Small Business 60

PR 20/20

JUNE 25, 2019

According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. Storytelling with the Cognitive Content Hub™. Since then, we've used strategic storytelling to grow the Institute into an industry-leading brand. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

PR Conversations

APRIL 10, 2018

For instance, in Asia-Pacific almost 60% of the practitioners surveyed indicated a need to develop their technical skills whereas only about 20% of them said that their organizations offer such training. Lilleker) and Corporate Social Responsibility in the Digital Age (2015, Emerald with Georgiana G. training offered). Biographies.

Training 80

Training Measurement Technology Engineering 80

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Additional Findings from the JOTW Survey.

Survey 71

Survey Trends Communications Storytelling 71

Deirdre Breakenridge

OCTOBER 20, 2015

Even for the basic research class, as Patrick Merle challenged, educators “need to move away from the traditional survey-focus group content.” When it comes to electives, the not-so-good news is, that the breadth and depth of PR programs are not so standardized across the board and the overall quality does vary a lot. Agreed wholeheartedly!

Education 150

Education Training Course Social Media 150

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The answer is a measly eight seconds — one second less than a goldfish’s. Captivate, Then Maintain.

Consumer 49

Consumer Brand Branding Reputation 49

Waxing UnLyrical

MAY 18, 2016

Unexpected roles : College drop-out who now runs a multi-million corporation. Finding annual campus bird surveys from 1965 and 1966, science teacher Karen Smith felt inspired to bring back the spring tradition. A family member or friend who is impacted by the disease or circumstance. An electrician who is also an opera singer.

Fashion 75

Fashion Survey Education Corporate 75

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 114

B2B Marketing Survey Software 114

Contently - Strategy

OCTOBER 24, 2019

We surveyed the best financial email newsletters, drawing inspiration from many of them. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Most importantly, though, you have to make sure what’s in the newsletter is worth it for a reader to hand over an email address.

Financial 46

Financial Banking Content Marketing Writing 46

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. The three most important drivers are social listening, digital storytelling and real time marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. It’s pure storytelling. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. AI is not going away Linda cited two interesting statistics from Muck Rack’s State of AI in PR 2023 report that surveyed 1,000 PR pros: 61% said they are currently using or planning to use AI, with 57% saying they’re using it to craft pitches.

Communications 97

Communications Marketing Pitching Technology 97