Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 135) “Speechwriter.”.

Employee 148

Employee Print Writing Survey 148

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service. Are you relying on text-only assets to drive your messaging?

Video 116

Video Communications Strategy Product Launch 116

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.”

Storytelling 131

Storytelling Communications Survey Case Study 131

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 98

Survey Media Relations Corporate Communications 98

PR 20/20

JUNE 25, 2019

According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Storytelling with the Cognitive Content Hub™.

Marketing 52

Marketing Storytelling Technology Community 52

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. For many of our clients we field quarterly surveys designed to generate relevant news or insights. Data to power PR storytelling. Surveys are the data gift that keep giving. The survey possibilities are endless, but here are our favorites.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. Credible, quality content gives depth to brand stories, particularly if supported by own research reports, surveys and white papers. Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany. In the U.S., Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Corporate email systems filter out most externally originated messages, commercial or otherwise. A second constant is messaging. Ad blockers render online promotion invisible.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

DECEMBER 4, 2023

A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. Plus, eight out of 10 report that the quality of their content has improved.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Conversations

SEPTEMBER 18, 2014

A report and commentary on the Canada-specific Generally Accepted Practices (GAP) VIII Survey results. It makes one wonder whether Canadian corporations prescribe less value to public relations as a strategic management function. Alternatively, perhaps public relations is a best-kept secret in corporate Canada.

Study 99

Study Measurement Survey Education 99

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. . – Betsy Hindman | Hindman Company. 3) Emotional connection with customers. “I

Social Media 91

Social Media Marketing Media Creativity 91

Communications Conversations

MAY 13, 2015

He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Hallie’s leadership is always calm, collected and thoughtful.

Groups 60

Groups Internal International Conference 60