Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 22) “I am a storyteller and I look out for people.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 98

Survey Media Relations Corporate Communications 98

Ishmael's Corner

NOVEMBER 19, 2017

The Art Of Storytelling In Business Communications And Public Relations. Does PR Get Storytelling? Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling. Techniques For Effective Business Communications. If you say you’re great, no one believes you.

Storytelling 130

Storytelling Communications Publicity Survey 130

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%).

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.”

Storytelling 131

Storytelling Communications Survey Case Study 131

ImPRessions - Crenshaw Communications

MAY 31, 2016

It’s a joke in our business that no one outside public relations really understands what we do. In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. Public relations today is largely about storytelling.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Additional Findings from the JOTW Survey.

Survey 71

Survey Trends Communications Storytelling 71

Waxing UnLyrical

MAY 18, 2016

While there is no one-size-fits-all formula, below are some potential angles: A personal connection to the event or issue : A survivor of a disease or circumstance (domestic violence, homelessness, poverty, a hurricane or other weather-related condition, etc.). Unexpected roles : College drop-out who now runs a multi-million corporation.

Fashion 75

Fashion Survey Education Corporate 75

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 116

B2B Marketing Survey Software 116

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Melissa Thibodo @MelissaThibodo.

Sports 0

Sports Leadership Internal International 0

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. AI is not going away Linda cited two interesting statistics from Muck Rack’s State of AI in PR 2023 report that surveyed 1,000 PR pros: 61% said they are currently using or planning to use AI, with 57% saying they’re using it to craft pitches.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. cancel culture,” particularly related to DEI, will continue. Credible, quality content gives depth to brand stories, particularly if supported by own research reports, surveys and white papers. In the U.S., Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

Landis PR

DECEMBER 4, 2023

A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. Plus, eight out of 10 report that the quality of their content has improved.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media.

Social Media 91

Social Media Marketing Media Creativity 91