5W PR

FEBRUARY 26, 2024

For example, an exclusive masterclass with celebrity makeup artists tailored around your offerings, beauty product launches attended before the masses, or limited-edition collaborations with industry darlings. This can be achieved in a multitude of ways. Personalization One-size-fits-all won’t do in this market.

Strategy 78

Strategy Brand Branding Product Launch 78

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Planning a successful event requires careful consideration and strategic execution.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. The task needs to be across all departments.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Newsfile

JULY 18, 2023

Concert Event Festival Entertainment Celebrations Good eats Treats Travel Sustainability initiatives Outdoor experiences Product collaborations Summer corporate product launch or achievement Summer corporate operational highlights Summer programs New technologies announced in the summer 11 Summer Press Release Examples You can always get multitudes (..)

Examples 52

Examples Product Launch Writing Travel 52

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. Funding alone isn’t necessarily newsworthy to an IT security journalist. Try TechCrunch or VentureBeat for those.)

Twitter 197

Twitter Ethics Pitching Product Launch 197

Remote PR Jobs

SEPTEMBER 25, 2023

Product launches are sent to a columnist, or New Year health detox listicles land in the inbox of a personal finance writer. Most freelancers do a combination of shift work, branded or corporate work and pitching ideas to publications. (Most of the time they’re funny, sometimes a bit annoying).

Product Launch 100

Product Launch Pitching Meeting Corporate 100

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Are you relying on text-only assets to drive your messaging? Anyone on my team will tell you how much I love video.

Video 117

Video Communications Strategy Product Launch 117

5W PR

JULY 7, 2021

Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same. At its core, public relations is the best way for startups to develop mutually beneficial relationships both with journalists and with the target audience.

Publicity 88

Publicity Pitching Product Launch Viral 88

ImPRessions - Crenshaw Communications

JULY 6, 2016

B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. But today so-called “thought leadership” is also relevant to consumer product companies. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

Engage PR

OCTOBER 28, 2020

LinkedIn content for company successes, contracts wins and new products launches. Corporate comms management; securing third-party approval for content from large companies. Marketing material produced for client’s new website. Expertise articles; used as press releases, blogs and as part of presentations.

Brand 60

Brand Branding Local Product Launch 60

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Worse, they may let the news trickle out without a proper media strategy.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s not working well with others. The silver-bullet theory. But it isn’t usually quite so simple.

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

MARCH 30, 2016

Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. Think tutorials, campaign kickoffs and product launches. People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Get to the point.

Instagram 120

Instagram Video Brand Branding 120

The Proactive Report

FEBRUARY 24, 2017

His tweet about a new Tesla product launch resulted in a $900 million increase in value. Twitter is an essential commodity that benefits the State Department, Open Source Intelligence (NSA, NRO, CIA, FBI), and Corporate Intelligence (NASDAQ, DOW, etc). It could just mean corporate raiding. It’s still a thing!

Twitter 235

Twitter Customer Service Web Facebook 235

Sword and the Script

JUNE 13, 2023

Consider the following: 68% “said they wanted data” such as original research; 37% said they won’t consider covering a product unless the pitch includes “data showing trends and problems the product is solving for my readers.” This company makes the key cards that many corporations use to give employees office access.

Journalism 127

Journalism Media Relations Report Media 127

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. At some point in the evolution of a PR engagement, a CSR (corporate social responsibility) campaign may be an appropriate step. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. From established industry leaders to emerging disruptors, CES provides a vibrant ecosystem for networking, collaborations, and partnerships that can catalyze your business growth.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., Most corporate announcements feature a CEO headshot. By Andy Lowe. constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter.

Product Launch 52

Product Launch Pitching Industry Social Media 52

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Sometimes it’s a demonstration of corporate values. The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story.

B2B 147

B2B Pitching Case Study Local 147

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring.

Media 108

Media Radio Television Engineering 108

PR Fuel

AUGUST 27, 2020

Product Launch Press Release. You can effectively deploy a press release to unveil a cool new product. Be sure to emphasize the features of the product in the release to capture the attention and interest of reporters. You may also want to let the public know if they can get involved with your event. Now You Know!

Nonprofit 102

Nonprofit Local Writing Examples 102

Solo PR Pro

JANUARY 18, 2022

Shirley graduated from the University of Georgia with a degree in public relations and a Master’s degree from Seton Hall in corporate and public communications. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. Cross-country career path.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. The new corporate newsroom managing editor has a different set of responsibilities today that didn’t exist 15 years ago. New Era, New Responsibilities. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

ImPRessions - Crenshaw Communications

JULY 10, 2017

Unless it’s an editor’s specific job to report on moves or changes to the corporate org chart, he won’t appreciate you clogging an in-box with pitches. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. Low-level personnel announcements.

Pitching 170

Pitching Media Product Launch Agency 170

Communications Conversations

APRIL 17, 2015

Livestreaming product launches. But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. Again, I’m not talking about ALL brands here (I just saw Target do some interesting things with Periscope for a product launch this week).

Brand 60

Brand Branding Product Launch Video 60

ImPRessions - Crenshaw Communications

MARCH 25, 2016

Access – to plans, corporate history, sales meetings, senior management’s POV – will not only help the agency represent the organization, but it will inevitably save time over the long run and possibly enhance earned media outcomes. Offer access. This is likely at the top of the agency’s list.

Agency 120

Agency How To Product Launch Internal 120

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. As a corporate sponsor this was Chevy’s big moment to showcase some of the finer points about the vehicle they were about to handover to the World Series MVP.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

ImPRessions - Crenshaw Communications

MAY 31, 2016

There’s a huge distinction between between running down stories for a newsroom and advising a corporate client. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. PR is about parties and special events. This may be the worst.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Celebrities are also utilizing their platforms to find ways to go beyond basic endorsements and product launches. Influencer Collaborations.

Creativity 52

Creativity Brand Branding Product Launch 52

Shift Communications

FEBRUARY 9, 2015

For marketers and communicators, the momentum has reversed in terms of balance between corporations and job seekers. This perspective is confirmed by 10% growth in LinkedIn’s corporate customers portfolio. Job seekers are now in the driver’s seat of the economy as unemployment scrapes new lows. Christopher S.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches?

Automotive 117

Automotive Mobile Interviews Video 117

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. We have a booth booked!” Sorry to be the bearer of bad news but that’s not all you need to be doing. it will be making at the show … yes, right now.

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

JANUARY 21, 2021

Michael Scheuer, Senior Vice President Corporate Communications, sees the virtual exhibitor space as a tool that can be utilized to increase sales and attract new customers. “We Michael Scheuer. We offer the sales department a cutting-edge and high-quality presence. Freudenberg currently has eight requests for virtual event preparation.

Automotive 70

Automotive Training Travel Meeting 70

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. In your 7-8 years in the work world, you’ve been on the agency and corporate sides. Watkins, etc.

Corporate 0

Corporate Agency System Meeting 0