Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. The task needs to be across all departments.

Ethics 52

Ethics Product Launch Corporate Consumer 52

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. We have a booth booked!”

Automotive 77

Automotive Mobile Technology Resources 77

Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert.

Automotive 117

Automotive Mobile Interviews Video 117

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Consider the following: 68% “said they wanted data” such as original research; 37% said they won’t consider covering a product unless the pitch includes “data showing trends and problems the product is solving for my readers.”

Journalism 129

Journalism Media Relations Report Media 129

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. By leveraging CES as a launchpad for your press announcements, media interviews, product demonstrations and thought leadership initiatives, you can catapult your brand to new heights of visibility and recognition.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Solo PR Pro

JANUARY 18, 2022

Shirley graduated from the University of Georgia with a degree in public relations and a Master’s degree from Seton Hall in corporate and public communications. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. Cross-country career path.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

ImPRessions - Crenshaw Communications

JULY 10, 2017

Unless it’s an editor’s specific job to report on moves or changes to the corporate org chart, he won’t appreciate you clogging an in-box with pitches. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. Low-level personnel announcements.

Pitching 170

Pitching Media Product Launch Agency 170

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Celebrities are also utilizing their platforms to find ways to go beyond basic endorsements and product launches. Influencer Collaborations.

Creativity 52

Creativity Brand Branding Product Launch 52

OnePitch

JANUARY 10, 2023

When I was doing corporate comms, I generally had a philosophy that my pitches, when I was pitching, I kept them to like paragraphs. BB: Video or phone interview? I mean, I think there are handful of exceptions and I don’t like do a lot of product stuff. I think it helps to be short and to the point. Rapid Fire Questions.

Pitching 80

Pitching Financial Video Product Launch 80

PRSay

MAY 6, 2016

An Interview with Ken Hunter, APR. With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. He develops communication strategies that grow relationships.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? At this point in the process, they’re going to want executive and customer interviews, hands-on product demos, etc. Give them something unique.

Print 60

Print Product Launch Fashion Report 60

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Sure, Periscope is just a few weeks old, but that didn’t stop Target from using it as a live interviewing tool at its launch party.

Social Media 60

Social Media Product Launch Instagram Media 60

Shift Communications

AUGUST 3, 2016

You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Influencer engagement: A top 10/20 media targets (outlets or individuals); track interactions (interviews, coverage or social shares).

B2B 60

B2B Interviews Strategy Product Launch 60

Solo PR Pro

NOVEMBER 1, 2016

I interviewed all the partners, developed a profile of the practice, and wrote biographies that turned their experience from a listing of major cases into a description of their accomplishments. Production Schedule. This is a guest post from Solo PR PRO Premium member, Daria Steigman.

Product Launch 40

Product Launch Interviews Print Writing 40

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. For example: A lawsuit alleging dangerous product defects. Are they well trained?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62