Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. The metaverse, Web 3.0,

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

JUNE 28, 2021

The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. Pitch yourself as an expert. The work is rewarding and interesting.

LinkedIn 172

LinkedIn Crisis Agency Crisis Communications 172

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. How the web has changed the dynamics of influence.

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

OCTOBER 25, 2022

Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Harder to pitch.

Communications 128

Communications Crisis Internal International 128

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Every other social channel on the web?

Viral 116

Viral Marketing Web Case Study 116

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 161

Software Tools Print Technology 161

Deirdre Breakenridge

FEBRUARY 23, 2015

Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Presspage

AUGUST 9, 2023

Journalists and investors get bombarded with messages, news and pitches. Ensure better compliance and corporate governance. Phone, email, and web-based IR solutions now fall short when it comes to offering the visibility that drives financing. The question is, how do you stand out in an already saturated space?

Strategy 78

Strategy Technology Tools Government 78

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.” AI-assisted pitches. “AI

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. To that end, you can use retargeting to pitch earned media as opposed to an advertisement.

Publicity 93

Publicity Media Advertising Advertising 93

Cision

AUGUST 2, 2016

Basically, you want to pitch appropriate items to the appropriate people at the appropriate times – and if you do this well, you end up building great relationships with the media because they trust you. What’s your secret to media relations success? It’s about being an amazing facilitator. Internships! Try different PR roles out.

Fashion 120

Fashion Apparel Pitching Consumer 120

Sword and the Script

MARCH 2, 2021

Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links.

Company 156

Company Tools Technology Software 156

The Proactive Report

JUNE 20, 2015

Comparable to press releases and corporate websites, reporters perceive social media to be a useful source of information. These platforms can serve as excellent filters for the mass of information circulating the web and can assist journalists in effectively reaching an audience they wouldn’t have otherwise been able to target.

Twitter 100

Twitter Media Relations How To Media 100

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019. What I saw was quite impressive. 1) Overview of Notified.

Software 117

Software Tools Publicity System 117

Solo PR Pro

FEBRUARY 25, 2021

I only met with the agency team for client status calls, and any of my recommendations for other account buckets such as web and social were facilitated by my POC. From media relations and corporate communications to social media strategy, she has a passion for crafting messages. However, I was very siloed away (red flag #1).

Agency 76

Agency Creativity Media Relations Nonprofit 76

Critical Mention

DECEMBER 10, 2018

This is not a time to make a pitch or sell an idea. Showing corporate social responsibility is one of the hallmarks of positive sentiment and good publicity. Poorvi Adavi is a freelance web content writer and editor in South Bay, California. Remember to keep it sweet and to the point. It’s an excellent time for promotions.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Cision

NOVEMBER 30, 2016

With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties. Second to that are the infrastructure investments of owned media for channels like email, mobile and web, as evidenced by the success of marketing clouds from Adobe, Oracle and Salesforce.com.

Software 0

Software Media Leadership Journalism 0

Stephen Waddington

AUGUST 13, 2018

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. It's a burgeoning area of consultancy for our corporate teams at Ketchum. This is the elevator pitch for your LinkedIn profile.

LinkedIn 115

LinkedIn How To Privacy Google 115

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Shift Communications

SEPTEMBER 2, 2016

Whether it’s a PR plan, a byline, a pitch or a social media post – you need to be able to excel at the written word. Extra tip: News-writing will especially come in handy as you’ll be working daily with reporters; knowing what goes into a story and how it’s structured will help you craft better pitches to fit what they need.

Study 84

Study Publicity Analytics Course 84

Beyond PR

FEBRUARY 1, 2018

A targeted email pitch list of journalists and influencers. That used to mean an entirely separate task for each audience — submitting the copy to their wire service, web developers, social media manager, internal communications manager, and PR agency rep. the corporate communications team expects positive earned media coverage.

Corporate 69

Corporate Internal International Engineering 69

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. The goal is to persuade these target groups to purchase the company’s products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A new Web site? I write from the corporate side, in-store marketing, promotions, advertising, financial results. With one click of the send button, mass blast pitches can p**s off a good number of media.

Pitching 40

Pitching Construction Exercises Retail 40

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Three Reasons to Ditch the Elevator Pitch. Why: Are you still relying on a one-minute elevator pitch? After all, what is a New Year if not a chance to start fresh and break the binds of years past?

Content Marketing 78

Content Marketing Resources Pitching Web 78

Prohibition

JANUARY 6, 2023

Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Video alongside a tailored pitch, summarising the key details of the campaign is a great way to offer journalists something extra.

Video 62

Video Strategy SEO Engineering 62

Waxing UnLyrical

FEBRUARY 20, 2013

Not pitch stories. Now, as Cutter recaps on Tech in Asia, “Deleting a post generally entails bribing either a management-level worker at the web portal you want to delete the article from or bribing a government or police official who can then send a deletion order to the web portal.” Not (just) search engines.

Government 109

Government Reputation Web Corporate 109

Sword and the Script

SEPTEMBER 27, 2016

Over the course of my career, I’ve managed nearly a dozen different firms as a corporate communicator, and this was one of the best PR firm decisions I’ve been part of on behalf of a business. As corporate communicator turned agency owner, the value proposition is straight-forward: Senior staff at reasonable rates.

B2B 60

B2B Corporate Agency Creativity 60

Sword and the Script

JUNE 2, 2015

Sure, we’d have a meeting every few months where he’d give us the pitch from the company’s sales’ deck (most journalists don’t buy enterprise software), but other than that we got nothing. We were literally making it up by scraping together background – from content and a web – that was much thinner in those days, than it is today.

Agency 60

Agency Construction Leadership Corporate 60

Waxing UnLyrical

APRIL 13, 2015

5 Tips To Pitching Success – When PR Stands For “Personal” Relations . However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way,” says Deirdre Breakenridge as she explores five tips for “pitching success.”

Web 40

Web Retail Twitter Print 40

Sword and the Script

DECEMBER 3, 2019

However, if you are looking for reporters to pitch on Instagram, good luck with that. They do this by developing a distinct social media identity for IR, separate from their corporate profile that focuses on product and customer service.”. Surveys of reporters show they all favor Twitter by a very wide margin.

Data 91

Data Enterprise Survey Instagram 91

Wadds Inc.

JANUARY 16, 2023

Almost instinctively, the masterful public relations professional understands how and when to connect the right idea and opportunities to the right people or pitch the right story to the right journalist at the right time, in both in-person and virtual environments.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Reputation Us

FEBRUARY 21, 2023

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78

PR 20/20

AUGUST 22, 2017

Then you'll create content that isn't all about pitching or landing the sale.”. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. This is no small challenge.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

AUGUST 9, 2016

It’s the idea that when people need something, they were increasingly turning got the web rather than print for answers – and search engines were helping them sort out the results. The search engine was followed by 2) pitches (from known sources), 3) breaking news, 4) social media and 5) press releases. It seems quaint now.

Study 60

Study Publicity Survey Engineering 60

Waxing UnLyrical

JUNE 21, 2013

Pitching journalists on Twitter. Stop using Twitter’s web interface, and balance scheduled and real-time tweets. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Taking it a step further. Based in the Washington, D.C.,

Twitter 98

Twitter How To Pinterest Tools 98

Waxing UnLyrical

MAY 2, 2016

It’s often not WHAT you pitch. Why: “WHAT you pitch is secondary to WHO you pitch,” writes Michael Smart as he explores why “Message-to-Influencer Match” is vital. The last thing you want is to have a one-sided conversation,” says Rachel Brockway as she goes over some best practices for hashtag use.

Training 40

Training Banking Pitching Writing 40