Contently - Strategy

OCTOBER 18, 2021

Pluralistic ignorance is the 7th plague of the corporate world. Pluralistic ignorance is the 7th plague of the corporate world. Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. The storytelling solution. It confuses the hell out of us.

Marketing 64

Marketing Storytelling Travel Corporate 64

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Critical Mention

OCTOBER 9, 2019

LinkedIn - business oriented communication where like-minded colleagues and people can connect and network, typically on business-related topics. Use Social Media for Storytelling. Nevertheless, social media marketing success is possible so long as you persist brand growth and engagement through consistency, patience and relevancy.

Social Media 75

Social Media Marketing Media Instagram 75

Sword and the Script

AUGUST 18, 2020

That’s how LinkedIn, which owns SlideShare for the moment, set it up in an email to users on a Saturday night. LinkedIn acquired SlideShare in 2012. Four years later, LinkedIn was in turn, acquired by Microsoft. Corporate constraints. Do PR professionals present accurate and truthful information? Through a lens. “I

Ethics 101

Ethics Communications Survey Public Affairs 101

Engage PR

OCTOBER 28, 2020

Engage continues to deliver a broad range of strategic communications, marketing, PR and digital media projects as part of its comprehensive offering to clients. LinkedIn content for company successes, contracts wins and new products launches. Marketing material produced for client’s new website.

Brand 60

Brand Branding Local Product Launch 60

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. BIGfish Communications. Finn Partners. FinnPartners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. Brands should respect Facebook’s video marketing presence, create content for Facebook and ensure posts don’t direct users to other platforms.

Video 62

Video Social Media Instagram Media 62

PRSay

APRIL 22, 2016

Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? There is a great opportunity to create a meaningful connection between your corporate culture and external customer base. The short answer?

Agriculture 90

Agriculture Employee Corporate Training 90

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. It’s not always as cut and dry as say, gathering leads and tracking them through to conversion like marketing.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Blogs, including independent and corporate blogs, can be credible. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3. The results?

Survey 95

Survey Industry Leadership Study 95

Cision

JUNE 25, 2015

Upload the article to your LinkedIn page. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. When it makes sense, I’ll also share an expert or client resource that could help add color to their future storytelling. How do you utilize social media/marketing to amplify your PR results? Social media is a game-changer – in so many ways.

Media 96

Media Sports Agriculture Pitching 96

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. It was last year in October that I decided to start a chat to build a community of PR pros, marketers, and entrepreneurs in India to discuss topics of mutual interests.

Meeting 40

Meeting Communications Marketing Community 40

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! A comment by Marc C. and a wide ranging conversation about public relations practice. When in Doubt, Make Applesauce!: Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Stuart Bruce

MAY 29, 2015

The report covers four main areas: technology, business, perspectives and ‘future ready’ The report is also studded with lots of videos and every part of it can be shared individually on LinkedIn, Twitter or Facebook. Get in touch if you’d like help with yours.

Report 60

Report Financial Corporate Reputation 60

Ishmael's Corner

JUNE 2, 2015

I sympathize with our corporate brothers/sisters who juggle a fire hose of demands from varied stakeholders. Twitter Feed: Is the content shaped to help communicators, marketers and the like, or does it shout “Me, me … and here’s more about me”? The word “storyteller” now dominates the communications vernacular.

Agency 60

Agency Real Estate Mobile LinkedIn 60

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. What You Can Learn About Storytelling from Charity Water. Patrick’s Day Marketing Ideas. Patrick’s Day in your marketing efforts. Twitter Facebook Google+ LinkedIn Monday Roundup: Hook Your Audience. Ask the PR Expert: What’s a “Hook”?

Storytelling 40

Storytelling Banking Training Writing 40

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America .

Radio 92

Radio Television Social Media Sports 92

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. You can learn more about and talk to Dawn via Twitter and LinkedIn.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

DECEMBER 14, 2015

Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5. ” 5. Based in the Washington, D.C.,

Storytelling 0

Storytelling Video Leadership Writing 0

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind. One PR tool you can’t live without is…(TMB) Zoomph.

Employee 88

Employee Internal International Training 88

Waxing UnLyrical

NOVEMBER 10, 2014

Here’s how you make marketing people love. Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? 12 ways to improve your digital storytelling. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Practical value. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

SEPTEMBER 6, 2016

Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Know a PR, marketing or sales leader with compelling ideas fit for print? Off Script #7: Lou Hoffman on PR and Storytelling. Want to be part of the Off Script series? Send us a note through the contact us page.

Measurement 60

Measurement Course Advertising Advertising 60

Waxing UnLyrical

JUNE 22, 2015

Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. Why: The inimitable Lee Odden shows us where content marketing fits “in the public relations and communications mix.” ” 5. Based in the Washington, D.C.,

Content Marketing 40

Content Marketing Storytelling Community Video 40

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting.

Blogging 68

Blogging Pinterest SEO Examples 68

Waxing UnLyrical

OCTOBER 24, 2016

I’m currently working as the Director of Communications and Marketing at Teach For America – New York. I am obsessed with storytelling. You can learn more about and talk to Dinean via her Twitter , Facebook and LinkedIn. . Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Dinean Robinson.

Nonprofit 40

Nonprofit Banking Education LinkedIn 40

ReimaginePR

AUGUST 15, 2016

So they re-adjust, refocus and rebrand to better reflect what the market wants. People don’t trust soul-less corporations. Your social media pages and profiles: LinkedIn. Signage (marketing and educational). If you’re among that number, you’ll need to think strategically about how to reinvent yourself. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need. – Some basic html knowledge.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

JUNE 9, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit. Wouldn't you like to be in her kitchen?

How To 95

How To Banking Energy Writing 95

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Handle your company’s email marketing efforts? “If you can’t measure it, you can’t manage it.” ~ Peter Drucker. And how do I know that? Align or Die.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Waxing UnLyrical

MAY 4, 2015

Importance of storytelling for your organization. Content Marketing: Without Community, It’s Only Half the Equation. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA Counselors Academy 2015.

Community 40

Community Content Marketing Travel Agency 40

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Waxing UnLyrical

AUGUST 28, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn When Great Content is Disguised as Math. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

LinkedIn 40

LinkedIn Google Corporate Study 40