ImPRessions - Crenshaw Communications
AUGUST 4, 2023
But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Check relevant trade publications.
ImPRessions - Crenshaw Communications
DECEMBER 2, 2020
For PR pros , landing an on-air interview for a C-suite executive is a big deal. Unless they’re accustomed to giving public interviews and speaking to journalists frequently, there’s a good chance that even senior execs will need some coaching in advance of a key interview. Develop the interview’s messaging.
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5W PR
JULY 15, 2023
In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Corporate social responsibility Corporate social responsibility (CSR) initiatives are increasingly important in the beauty and wellness industry.
ImPRessions - Crenshaw Communications
NOVEMBER 8, 2023
The most important corporate function? According to The New York Times, FTX lacked crucial elements of corporate governance, including a chief financial officer, a human resources or compliance department, or a board of directors. .'” In other words, it’s all about image. Apparently Bankman Fried took that literally.
Reputation Us
MARCH 27, 2023
While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Companies perceived to be greenwashing suffer, on average, a 1.34
PRSay
MARCH 23, 2018
As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Thankfully, expert resources soon arrived, in some cases from faraway states, to guide them. Find your allies.
Onclusive
APRIL 12, 2018
She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.
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