MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. Be authentic and let your voice show when writing.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

SEPTEMBER 11, 2018

Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. That is the essence of content marketing and why PR and content marketing work best when working together. Traditionally, it was challenging to link a message to an outcome, which has changed considerably as information became digitalized.

Software 99

Software Comparison Measurement Content Marketing 99

Prohibition

AUGUST 4, 2021

These platforms are used to share information about your company or brand on an individual level and a global scale. The problem arises when negative content gets posted about your organisation that could potentially damage its image, e.g. a customer publishes an angry review for the whole internet to see. How does it work?

Reputation 62

Reputation Brand Branding SEO 62

Waxing UnLyrical

NOVEMBER 17, 2014

This week’s roundup features seven posts from around the web that focus on business best practices. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts.

Analytics 80

Analytics Google Content Marketing Small Business 80

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. But so is publishing in general.

Mobile 120

Mobile LinkedIn Facebook Google 120

The Proactive Report

JUNE 23, 2015

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Video Can Lead to Trust.

Video 100

Video Mobile Trade Shows YouTube 100

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 124

Communications Crisis Internal International 124

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

PR 20/20

OCTOBER 11, 2018

automates the content marketing process and provides insights on how to generate better results from content. Atomic Reach is an artificial intelligence platform that delivers deep insights on critical data points that influence and affect the performance of text-based content. It unlocks the value of images and videos.

Tools 71

Tools Marketing Enterprise Software 71

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

SMB 77

SMB Case Study Nonprofit Social Media 77

Critical Mention

NOVEMBER 5, 2019

Social channels are an excellent way to inform customers about product updates. Plus, your organization’s social channels can be utilized as a way to inform prospects and current customers about product updates and received awards. Doing so helps increase web traffic and form completions.

Social Media 105

Social Media Media Customer Service Radio 105

Waxing UnLyrical

MAY 7, 2014

This week’s roundup features seven posts from around the web that focus on problem solving. Don’t Ignore Distribution in Your Content Marketing. Why: If you feel your business has a problem with using content effectively, you’re not alone. The Hidden Value of Influencers in B2B Content Marketing.

B2B 74

B2B Conference Content Marketing Resources 74

Waxing UnLyrical

JANUARY 20, 2015

So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance.

Measurement 40

Measurement Web Analytics Content Marketing 40

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Waxing UnLyrical

MARCH 2, 2015

Why: “Creative web content is all the rage in the marketing world. Monday Roundup: Content Creation Ideas is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

Web 40

Web Small Business Creativity Content Marketing 40

Waxing UnLyrical

NOVEMBER 24, 2014

So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming.

Community 70

Community Facebook Resources Web 70

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. Graphics and imagery in corporate blogging work best when it’s relevant, seeks to draw readers in and conveys an idea. Looking for an agency partner that can both.

Blogging 107

Blogging Survey B2B Analysis 107

Critical Mention

DECEMBER 10, 2018

Showing corporate social responsibility is one of the hallmarks of positive sentiment and good publicity. This information will dictate how your company moves forward. Poorvi Adavi is a freelance web content writer and editor in South Bay, California. Give back to those in need. Until next time! Critical Mention.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Critical Mention

OCTOBER 11, 2019

Familiarity attracts prospects, and when their peers share information about your organization, it helps elevate your brand. So share your earned media because it serves as an excellent marketing practice that naturally attracts and influences audiences across all mediums. .

Brand 81

Brand Branding Media Case Study 81

Reputation Us

FEBRUARY 21, 2023

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” ” So this week’s roundup features seven posts from around the web that focus on success. Based in the Washington, D.C.,

Social Media 74

Social Media Resources Web Conference 74

Sword and the Script

JANUARY 5, 2016

“It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. Real influencers, please stand up.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

SEPTEMBER 27, 2016

Over the course of my career, I’ve managed nearly a dozen different firms as a corporate communicator, and this was one of the best PR firm decisions I’ve been part of on behalf of a business. As corporate communicator turned agency owner, the value proposition is straight-forward: Senior staff at reasonable rates.

B2B 60

B2B Corporate Agency Creativity 60

Waxing UnLyrical

FEBRUARY 20, 2013

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc.

Government 109

Government Reputation Web Corporate 109

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting.

Blogging 68

Blogging Pinterest SEO Examples 68

Waxing UnLyrical

JUNE 22, 2015

But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. ” 5.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. The problem is the native advertising model is that it breaks down the editorial model of information broker. That may be changing.

Technology 67

Technology Advertising Advertising Community 67

Sword and the Script

FEBRUARY 18, 2020

Content should be well-sourced, neatly organized and generally free of errors. It should also be transparent about who is conveying that information and when. We live in a world where disinformation is a growing problem because of how easy and fast both truth and lies can spread on the web.

Blogging 121

Blogging Survey Google Engineering 121

Sword and the Script

JANUARY 27, 2015

(Click here for screen shot of the clever content marketing details ). Many landing pages pitch free content in exchange for contact details. Its staple tactic for building lists and developing marketing leads – and people know it and as a result are often resistant to giving away contact information.

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. By this, I mean a frequently updated blog.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

NOVEMBER 9, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Its effects are cultivated, complex and cumulative.

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

OCTOBER 5, 2015

A solution to the content marketing measurement puzzle. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 6. Based in the Washington, D.C.,

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. David Berkowitz , Founder, Serial Marketers. I also believe savvy content marketers are going to pay more attention to distribution – the who and how of content consumption.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

JULY 27, 2015

If You Want Your Content Marketing to be Great, Ask Influencers to Participate. 4 Questions to Incorporate Influencer Outreach into Content Marketing. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. ” 3. Based in the Washington, D.C.,

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. b) Is Your Press Release Pitch Guilty of Information Overload?

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

SEPTEMBER 21, 2015

ON BOARD – How To Use Board Games to Build Corporate Skills. Is Your Content Marketing Strategy Painful for Prospects? Why: “Do the editors of the Economist sit down each Monday and discuss what content they are going to churn out that week? ” 3. ” 4. From Jean-Michel Dumont. No, they don’t.

Travel 40

Travel Content Marketing Corporate Writing 40

Waxing UnLyrical

JUNE 1, 2015

The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Why: “Repurposing content in a way that creates value works great. ” asks Kimberly Grimms in this post for Jeff Bullas , as she discusses how to evaluate your content and gear it towards Gen Y. ” 3. ” 6.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40