PRSay

JUNE 28, 2021

But when I informed my boss that I was leaving, she was gracious and said she understood my reasons. The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. Unless web design is a service you plan to offer, keep your own site brief and simple.

LinkedIn 174

LinkedIn Crisis Agency Crisis Communications 174

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. The need to debunk or even ‘prebunk’ mis- and dis-information has risen.”.

Communications 124

Communications Crisis Internal International 124

ReimaginePR

AUGUST 15, 2016

Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? This includes logo, web design, color schemes, tone and voice. Click Here.

Employee 120

Employee Social Media Education Brand 120

Sword and the Script

AUGUST 1, 2022

The need to debunk or even “pre-bunk” mis- and dis-information has risen.”. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). We are in a constant state of alert.”. Top three comms challenges.

Survey 132

Survey Communications Measurement Internal 132

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.”

Publicity 86

Publicity Survey Enterprise Pitching 86

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. Do you really want someone known as @shroomy0021 managing your corporate communications? Until the company fills the void with accurate information, @shroomy0021 is currently the spokesperson for the event. That traditional process usually takes several hours.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Stephen Waddington

AUGUST 13, 2018

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. It's a burgeoning area of consultancy for our corporate teams at Ketchum. Here’s how to build a profile. LinkedIn is a good start point.

LinkedIn 115

LinkedIn How To Privacy Google 115

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. For example, an employee leaks damaging information about your company. ? A major crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5.

Government 103

Government Education Print Ethics 103

Prohibition

AUGUST 19, 2021

Corporate recruiters often blacklist individuals with negative reputations. Our team will improve or remove any negative content from the web and make sure that anything new posted about you is positive and accurate. The reputation of the CEO is critical in fostering brand trust, which in turn helps retain loyal employees.

Reputation 118

Reputation Google Crisis Management Engineering 118

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

Beyond PR

JULY 28, 2017

Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well. Use dialogue with your customers and employees to also understand what weaknesses they observe. At Cision, many of our team members have worked at other technology corporations.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

OCTOBER 5, 2021

The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships.

Software 156

Software Tools Print Technology 156

Critical Mention

OCTOBER 11, 2019

Familiarity attracts prospects, and when their peers share information about your organization, it helps elevate your brand. If you think they’ll be willing to share more positive information, contact them and work together to publish a case study. The more your earned media is shared, the more attention your brand gets.

Brand 81

Brand Branding Media Case Study 81

Prohibition

AUGUST 4, 2021

These platforms are used to share information about your company or brand on an individual level and a global scale. Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. How does it work?

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotions and energy. The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press.

Storytelling 120

Storytelling Examples B2B Chemicals 120

Communications Conversations

FEBRUARY 22, 2017

Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. Part of some PR folks’ jobs these days involves helping execs share information on LinkedIn. But, the other half of it is for client work. executive’s) shares.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Waxing UnLyrical

AUGUST 12, 2013

With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. It’s time to give you your weekly roundup. Based in the Washington, D.C.,

Resources 89

Resources Social Media Corporate Web 89

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. million acquisition of Owler, which collects business information like revenue, competitors and headcount.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

NOVEMBER 24, 2014

So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. Give Thanks — To Your Employees. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

Community 70

Community Facebook Resources Web 70

Waxing UnLyrical

DECEMBER 20, 2012

With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Ask friends, family, employees to Like the page. So why doesn’t the business have more fans? So what can you do? you show you have a Page.

Community 93

Community Facebook How To Web 93

Waxing UnLyrical

JUNE 15, 2015

Intranets Reimagined: What Content Are Your Employees Most Interested In? Valuing quality journalism in corporate publishing. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Why: “… if we are going to engage an audience, our content needs to be compelling.

Conference 40

Conference Analysis Journalism Employee 40

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. The web environment displays content in a card formal. In most cases they don’t. The stories go undiscovered.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

JULY 13, 2015

Why: “I believe no organizational communication is as important as employee communication. Employees can lift a company through difficult times or they can tank it,” says Shel Holtz (and one of the guests on tomorrow’s #measurePR Twitter chat – I hope you’re planning on coming!) ” 7.

Internal 40

Internal International Communications Employee 40

MaccaPR

JANUARY 5, 2016

So that you can learn from our blog design mistakes, here are our favorite insights from Walt Winchel (right), lead designer at Kuno, who details how the 39-employee inbound marketing agency located in Cleveland and Austin transformed our unruly blog into a vastly more effective content portal. Subscribers, Conversions, Web Traffic) In Mind.

Blogging 48

Blogging Creativity Agency Mobile 48

Waxing UnLyrical

FEBRUARY 15, 2016

Whether you’re an entry-level employee, CEO, or somewhere in between, this President’s Day-inspired roundup will help you step up your leadership game. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. You Don’t Have to Be a CEO to Develop Leadership Qualities.

Leadership 40

Leadership Employee Writing LinkedIn 40

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. b) Is Your Press Release Pitch Guilty of Information Overload? In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.’”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

MARCH 7, 2016

Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. The best PR campaigns for International Women’s Day 2015.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. The best PR campaigns for International Women’s Day 2015.

Internal 40

Internal International Case Study Banking 40

Communications Conversations

APRIL 13, 2017

I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees. If I could help a few students get to connect to and access the information that I was desperate for during those times, that was the type of volunteer opportunity I was looking for.

Case Study 113

Case Study Study Analytics Meeting 113

Waxing UnLyrical

OCTOBER 5, 2015

Do you want more loyal customers, more engaged employees, increased sales, improved leadership, better performing teams, and the like?” Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. ” write Karen Dietz and Lori L. Silverman. Photo: Jeff Sheldon via Unsplash, CC Zero.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Employee communication will continue to be a major focus for many CCOs.

Marketing 190

Marketing Content Marketing Data Social Media 190

MaccaPR

OCTOBER 14, 2015

A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target. However, at the time, a corporate message would not have had the same effect. Typically, Pulse articles are written similarly to an informal dialogue than a college essay.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194