article thumbnail

Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. “The Engaging with other fans is part of the joy of following any sport.

Sports 111
article thumbnail

The PR Winners And Losers Of 2021

ImPRessions - Crenshaw Communications

Speculators spurred on the NFT craze and early adopting celebrities in music, art, and sports drove constant media coverage. NFTs benefited further from press attention to the metaverse, driven by Facebook’s very public commitment and rebranding as Meta. Facebook scandals are so common they’re almost boring.

Facebook 310
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can Big Business Save America?

ImPRessions - Crenshaw Communications

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. And Big Tech, especially Facebook, has accepted responsibility in fits and starts, and only after a public and regulatory backlash.

article thumbnail

How to Improve Your Social Media Targeting

Cision

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

article thumbnail

PR, Clubhouse, And The Coming Social Audio Wave

ImPRessions - Crenshaw Communications

The corporate presence is there, but through company executives and founders, not logos. This week Spotify said it has acquired live sports audio app Locker Room. It seems that rather than compete one-on-one, Facebook intends to integrate audio into many of its products. No metrics, no worries. I hope Clubhouse succeeds.

article thumbnail

Why Earned Media is More Important Than Ever

Critical Mention

People have shifted to social media communication on sites like Twitter and Facebook. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Media 113
article thumbnail

Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Indian weddings are happening on meta during COVID, and the gaming and sports industry are using this for amplification and garnering additional [viewers].

Local 133