5W PR

JUNE 15, 2020

It’s infinitely better to stand up and admit where things went wrong, either personally or corporately. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important. That doesn’t mean pandering.

Crisis 113

Crisis Digital PR Retail Reputation 113

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog.

Marketing 195

Marketing How To Measurement Advertising 195

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products.

Industry 130

Industry Travel Education Employee 130

Landis PR

JUNE 28, 2021

It happened because of a renewed commitment to corporate social responsibility and a new commitment to build a culture of care for customers. During COVID, we heard a lot about companies recognizing the serious toll the pandemic took on the mental and emotional well-being of employees. Building a Culture of Care for Customers.

Industry 85

Industry Retail Employee Crisis 85

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. But the storytelling should go beyond the founders and employees.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners.

Survey 86

Survey Measurement Employee Retail 86

Presspage

FEBRUARY 9, 2018

PressPage allows them to create a global newsroom infrastructure in line with corporate identity, but with a localized touch. Innogy is Germany’s leading energy company, with revenue of around €44 billion, more than 40,000 employees and activities in 16 countries across Europe.

Strategy 83

Strategy Energy Local Retail 83

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. How are its employees treated? As machine-learning algorithms grow more sophisticated, it’s natural to assume the worst. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Solo PR Pro

MARCH 3, 2020

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. Candid discussions with our clients about key impact issues will reveal the strategy to take regarding communications with employees, customers, suppliers and partners.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

Deirdre Breakenridge

NOVEMBER 21, 2018

For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. But what began as a means to pay rent ended up being an invaluable professional experience.

Communications 171

Communications Nonprofit Training Study 171

MaccaPR

JANUARY 8, 2021

Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Newsfile

MAY 11, 2023

Examples: The Walt Disney Company Reinforces Its Commitment to Use Its Broad Global Reach and Unique Platforms to Promote Social Responsibility City of Fort Worth partners with Cisco to promote digital inclusion in underserved neighborhoods New Benevity Report Finds DEI Initiatives Remain Top Priority for Employees 5.

Writing 52

Writing Energy Training Education 52

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

JULY 29, 2020

In many instances, leaders have embraced the change and taken queues from their employees, their customers and society at large. Brick and mortar retailers have transformed overnight into omnichannel power houses. There is some good news. There are businesses that have proven we can be stronger in a post-COVID-19 world.

How To 78

How To Retail Employee Community 78

Cision

MAY 26, 2017

TOMS also sets a significant example in the retail and ecommerce space. Perhaps the best way to spread awareness for a social cause is to get your customers, employees, vendors, and collaborators involved in the entire process. Most importantly, be sure to sincerely thank all of your customers for their efforts. Build a community.

Blogging 150

Blogging Community Retail Consumer 150

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 86

Social Media Media Mobile SEO 86

Stephen Waddington

JANUARY 27, 2019

There are powerful insights for internal and corporate communication. Edelman suggests that a new contract has emerged between employer and employee. Dan Barker in my Twitter network shared the report and suggested that high street retailers who should create Instagram in-store locations that can be shared.

Handbook 60

Handbook Instagram Government Community 60

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

MaccaPR

MARCH 12, 2019

Originally, a new mom would go to Babies R Us or another retailer and put a breast pump on their baby registry for someone to buy for them. That consumer electronics retailer is not a brand associated with healthcare. What kind of employee flourishes at StoneArch? Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. The principles of PR remain the same for client work in whichever country you operate.

Local 120

Local Newspapers Retail Sports 120

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. How did that agency experience prepare you for your role in corporate PR? I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S.,

Sports 113

Sports Retail Local Report 113

Mindful Marketing

APRIL 10, 2021

Casinos win when their customers lose, as do many “ rent-to-owe ” retailers like Rent-A-Center and Aaron's. Dwayne Safer is a chartered financial analyst (CFA) whose career has included significant roles in investment banking, corporate finance, and strategy. of trading volume on the New York Stock Exchange (NYSE).

Financial 65

Financial Banking Retail Sports 65

Mindful Marketing

NOVEMBER 16, 2018

One multinational corporation, however, has embraced this unique group of customers in a way that should make every company listen. Store employees, 20-25 of whom are themselves deaf or hard of hearing, are fluent in American Sign Language (ASL). A few weeks ago, Starbuck’s opened its first Signing Store in the United States.

Education 50

Education Retail Sports Groups 50

Waxing UnLyrical

DECEMBER 20, 2012

With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Ask friends, family, employees to Like the page. So why doesn’t the business have more fans? So what can you do? you show you have a Page.

Community 93

Community Facebook How To Web 93

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. employees in the U.S. – She’s my guest on this first edition of the Off Script Q&A series of 2020.

Marketing 79

Marketing Data Wireless Industry 79

Communications Conversations

AUGUST 28, 2017

Tim: I’m the primary editor of the blog, but we have a number of employees that contribute articles to the blog on a regular basis. That’s because we’re more than just a mall–we’re a destination and a culmination of the best in retail, food, and entertainment. As has been widely reported, malls are dying.

Blogging 87

Blogging Handbook Sports Internal 87

Cision

JULY 20, 2015

Click here activate employees on social and facilitate word-of-mouth. Birchbox sends subscribers monthly, customized samples with an integrated retail component to buy the products they like, and with topical content to aid their discovery. Don’t just rely on customers to increase word-of-mouth.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

MAY 8, 2013

Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. And it was an attitude I saw in many of the employees I encountered that day; most of them projected an air of enviable ennui. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

Technology 92

Technology Customer Service Retail Software 92

Cision

OCTOBER 16, 2017

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” People generally trust someone who is not in the employee of a brand more than they trust someone who’s paid by a brand to deliver a message.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

MARCH 29, 2021

Picking a public fight with powerful legislators isn’t a typical PR strategy for a giant corporation, but that’s Amazon’s latest move as a crucial union vote deadline arrives. Over the past few days, the retail giant has turned into a Twitter troll. Alabama union vote triggers reactive PR response.

Retail 310

Retail Twitter Banking Meeting 310

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Crenshaw’s company culture puts its employees in a position to form bonds with each other on a personal level. In other offices I’ve worked at it was a more corporate setting with cubicles and there was little opportunity for sharing ideas. RON STEIN, ACCOUNT EXECUTIVE . I’m grateful for my co-workers.”.

Conference 156

Conference Employee Retail Trends 156

Mindful Marketing

MARCH 21, 2020

” The retailers’ swift actions and accusation of price gouging left Colvin sitting on over 17,000 bottles of sanitizer he couldn’t sell, even as people around the world were desperate to get their hands on the products and the product on their hands.

Viral 75

Viral Marketing Retail Transportation 75

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40