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How to Optimize Your Corporate Video for YouTube

ReimaginePR

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. The metadata of your YouTube corporate video holds great potential for optimization. 1 Video Length.

YouTube 156
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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Regarding activist workplaces, right leaning, anti-PC Mises Institute wrote about the dangers of The Rise of Woke Capitalism for Education News. I’m a cynic and question the motives behind most corporate activism. And corporate persons are the most powerful people in our world.”. Boardroom Sociopaths. A Few Final Thoughts.

Corporate 198
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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

After all, I am an educator, right? Compared to many other seasoned educators, I still have a lot to learn and reflect upon. Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market.

Education 150
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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Engage and educate stakeholders.

Report 175
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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 108
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 Corporate Reputation is Important to Marketing

5W PR

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Building A Corporate Reputation. Let’s use a local electric utility as an example.