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Nonprofit Local News Gains Steam

PRSay

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 144
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How to Optimize Your Corporate Video for YouTube

ReimaginePR

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. The metadata of your YouTube corporate video holds great potential for optimization. 1 Video Length.

YouTube 156
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4 smart tips for starting a local public relations firm

Agility PR Solutions

But as with many corporate positions, you might reach a point where you want to branch off on your own. The post 4 smart tips for starting a local public relations firm appeared first on Agility PR Solutions. You get to rub elbows with high-profile people, attend premiers and possibly travel around the world.

Local 91
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What These 15 Digital Agency Owners Do To Fulfill Their Corporate Social Responsibility

Prowly

Even small steps like sponsoring a local football team will do. The post What These 15 Digital Agency Owners Do To Fulfill Their Corporate Social Responsibility appeared first on Prowly Magazine. You don’t need to adopt an entire village or anything like that. Here are 15 businesses to inspire you […].

Corporate 151
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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

I’m a cynic and question the motives behind most corporate activism. The corporate entity is obligated to care only about itself and to define what is good as what makes it more money,” he writes in the essay. And corporate persons are the most powerful people in our world.”. Boardroom Sociopaths. A Few Final Thoughts.

Corporate 198
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How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. Drive engagement year-round. Keep it simple.

Corporate 168
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Corporate communication function shifts from cost centre to value creator

Stephen Waddington

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

Corporate 113